@Cash Generator LLC WOW! I'm really looking forward to this thread, your journey so far sounds amazing. I can tell by your answers you know what you are doing and are leveraging growth hacking techniques and a bit of black hat to game the Etsy system... Good for you! I dabbled in Etsy and was active there about a decade ago but you have taken growth hacking and using their own system to grow sales to another level by the sounds of it, congratulations! The way you have leveraged ads and their algorithm to gain sales via the add to cart and reviews system is great and it sounds like most of your sales are generated via Etsy traffic from this method, they must love the money you make them!
I had a few questions, not sure where to start and I have not been active there for a long time so a lot has changed but maybe you can answer some of them.
I already guessed what type of product you might be selling before you answered that question, I knew based on the 14k revenue across 16 sales it had to be a furniture item if it was a physical item. Its just a numbers game and it looks like you have figured out a great way to get your products to the first page and get the lions share of traffic. 16 sales in a week is all you need if the item costs nearly a grand each and you have a 40%+ margin. I guess my question would be how much does it cost to make the fake sales and reviews. I'm not talking about the actual cost of paying for a person to do it, I'm more talking about the fees on the sale you would pay and any payment processing fees. have you found a way to get around this or minimize it. how much would you say each fake sale costs you in these fees, and do you count that in your overall 40-60% margin estimate?
I'm from the UK and am currently in the UK but I'm also a US citizen and have businesses, addresses there etc. So my question is where would you base a business? Would the UK be as good as the US or do you think having it based in the US is best for this type of product and the logistics of shipping. If so are you drop shipping them from the US or do they ship out of Europe? Are your shops based in Europe on Etsy or have you set them up as businesses within the US?
How did you get started with these products? Did you already make them yourself and or have a background in it, or did you just reach out to other sellers who sold high end furniture items asking if they would work with you? It sounds like you have built yourself a really nice network of people to work with and was wondering how that got started. Do you run it as a partnership with these people and run it across several accounts (in your name or theirs) or are they just employees or contractors working for you across all of your accounts? based on one of your answers it looks like you have them listed as manufacturers. so I assume you are managing this all yourself as opposed to have lost of people with shops in their names. How many shops do you have in your name, I had 4 at one point which was fine, do Etsy have a limit these days?
You say you have made over 150k profit in a month, is that a Q4 month or is it in the 6 figures most months. Also is that just your profit after all costs or is that revenue? If its your personal take you must be doing a massive amount of business in the mid 7 figures at least! I like how you have targeted high end sales and buyers rather than using your knowledge to go after smaller ticket items like jewellery or home décor items. It sounds like a lot of this method would be a whole lot different if it was not for a few factors syncing up with each other and the specific niche you are in. What is the highest price item you have sold and what is the average price of the items you sell?
I'm sure based on what you have written you are here to help with your knowledge rather than sell courses etc, why the hell would you bother with trying to sell courses when you are making millions on Etsy, it just does not make sense plus I know from experience it is a hard trying to mentor people in selling on Etsy or online in general as people either get it and have ambition and their own ideas or they don't. the idiom You can lead a horse to water explains it best. I must say I am very eager to see how this AMA thread grows.
The answers you have given so far lead me to believe that you have been doing this for a while, what made you want to share it here on BHW, I already see some things you have shared that I know have started the creative juices of some members here flowing. Just be sure to minimize info you share that will jeopardize how your system works. You don't want a bunch of fools running into this space doing the same thing as it will dilute how well your method works and how the algorithm reacts to these key factors, it sounds like you have a good handle on your own personal network though, so you are probably insulated to it to a degree. Have you tried this method on any other sites or niches? Are there other marketplaces with similar structures you think it could work on or have you exclusively been doing this on Etsy? Also just a friendly FYI, you should use the multi quote feature and answer questions all in one post as opposed to making a separate reply to each question as this is against the rules of the forum, its a honest mistake that most people make when they join, myself included. If you press quote on each post you want to reply to it will put them all in one post that you can reply to under each one.
Good luck to you and I hope you make millions more from this.
First of all I'm sorry for late reply i was busy, and Thank you so much for your interest, the time you took, and the kind words in your writing!
Let me share a few critical points about effectively performing fake sales. Etsy doesn’t recognize your product through its photos but by the keywords and SEO you use. Every word has a value in Etsy’s algorithm. For example, if you use the SEO for “wooden table” and sell a product for $5, Etsy won’t place your product alongside others listed for $500 or $1000 under the same SEO. and Etsy won’t pit your product against them. Instead, it excludes you from the algorithm. This happens because, in the algorithm’s eyes, the average value for wooden tables is $500, but your product is listed for $5. This suggests either your product doesn’t meet the standard of a $500 table, or there’s an issue with your SEO. Every keyword has a minimum value. A friend of mine, who specializes in this, uses softwares to determine the optimal price for the product I’ll sell through fake sales. For instance, if the minimum price for a keyword is $100, I set my product at $150. Then I start the process, having my friend purchase the product. About 3–5 days later, they leave a review with a 5 star rating, custom comments, and photos. Here’s another scenario commonly seen among sellers who don’t understand the algorithm: They list the expensive valued product for $5 and perform fake sales. This approach doesn’t have a significant impact on the algorithm. At most, it might result in a 5-star review and a minor boost, but that’s all.
Here’s the costs for one fake sale:
• $10 service fee.
• I send the product’s price (e.g., $150) to the buyer.
• Once the purchase is made, Etsy take his fee, approximately 15% in fees.
This means each fake sale costs me roughly $20–25 (for a product valued between $750 and $1000).
I recommend you opening two accounts, one from the USA and one from the UK. If you’re a beginner, start with the UK, then move to the USA acocunt. US accounts are generally perceived as more reliable and healthy by Etsy, although the difference isn’t drastic. I currently live in Europe and manage my business from here. My products are manufactured and shipped from Poland, Thailand, and Turkey, each country that i work is focusing on specific items. This allows me to maintain a broad product range within the same category.
Quick note: No, you don’t have to ship the products from the country you're living or your account is located, As long as you mention these details on your Etsy account and include the relevant information in your shop, it’s perfectly fine.
The manufacturers I work with only produce and ship the products; they don’t have Etsy accounts, except for one in Turkey. Each operates independently, producing different items. For example, my manufacturer in Poland makes product X, while the one in Thailand makes product Y. All are part of a diverse product range I’ve developed through trial and error.
For instance, in 2018, I sold clothing and achieved significant results. However, due to mistakes I made, my account was suspended, and I shifted to other products. Later, I discovered wooden climbing walls for cats, which sold well. I then pivoted to products appealing to a broader audience. By 2019, I found variations of my winning product. Initially, I sold designs ı found from other sellers with slight modifications, but years of experience and effort allowed me to grow in this category for over 5 years.
In addition to physical products, I’ve sold a large number of digital listings. While I no longer focus on digital products, I know people who still do and earn substantial passive income. However, succeeding on Etsy isn’t as simple as listing products traditionally. Strategies like fake sales, fake reviews, add-to-cart services, and SEO works are critical for standing out. These methods can put you ahead of 80% of your competitors, most of whom follow traditional methods like listing products and waiting or relying solely on Etsy Ads.
The $150K I mentioned earlier is pure profit, not just Q4 earnings. However, during Q4, my sales increase by 1.5–2X. My highest-ticket item was $4500, but due to long production times and shipping issues, I stopped selling it.
I completely agree with your point about courses. They’re generally unhelpful because business isn’t something you can learn solely through reading, watching, or listening. While courses can help you build foundational knowledge, success ultimately comes from experience, hard work, learning from mistakes, and developing effective methods and strategies.
Finally, I’ve never posted or commented in forums before. I’ve learned very useful topics with details on BHW, and I’ve been following it for a long time. There are really valuable posts on this forum, various and interesting forum threads, and the people here are truly those who want to learn, pursue, and strive, not stuck in simple ethics or a slave mentality, but visionaries. I noticed a gap in Etsy-related discussions on this forum, so I decided to create a post and fill that gap. I believe this "AMA" will help people.
Thank you again for your kind w
ords. I hope my insights have been helpful!
