I have been writing, rather CO-writing with AI for over 1 year now and it all depends on the writing framework + Idea + audience + clever and detailed prompt.
Not really the tool.
Step 1: Pick your framework:
4Ps: Picture, Promise, Proof, Push
AIDA: Attention, Interest, Desire, Action
APP: Awareness, Problem, Positioning
Before-After-Bridge: Before state, After state, Bridge to achieve the After state
FAB: Features, Advantages, Benefits
Great Leads: Direct, Indirect, News, How-to, Question, Command, Testimonial, Story, Quotation
PAPA: Problem, Agitate, Persuade, Asks
PAS: Problem, Agitation, Solution
StoryBrand: Character, Problem, Guide, Plan, Call to Action
The 5 Cs: Clear, Concise, Compelling, Credible, Customer-focused
Step 2: Pick your tone:
Conversational tone
Formal
Humorous
Humorous tone
Informal
Inspirational
Optimistic
Persuasive
Serious
Step 3: Assume, or let AI help you assume what intention your audience has:
Informational
The user is looking for general information. For example, "what is the history of Nike the company".
Commercial
The user is looking for more detailed information, or is comparing products or services. For example, "best mountain bikes of 2023".
Transactional
The user has decided to act and is looking for a specific product or service. For example, "buy blue running shoes".
Navigational
The user is looking for information about a specific place or thing.
Step 4: Idea
So, check your top 10 competitors, and duplicate their content ideas, or go completely against the grain, in the opposite direction.
Step 5: Tell your AI all this ^^^, and tell them to first make you an outline of an article that can easily be skimmed through and still find coherence assuming the reader only wants to read the titles, subtitles, bullet points and first sentence of each paragraph.
Step 6: Approve, edit or change stuff.
Step 7: Let it write the article adding "Write with a lot of unexpected variations of sentences. From 3 to 5 word sentences, followed by much longer self referencing sentences. In the middle of each paragraph, cite previous paragraphs and foreshadow the next topic or idea. Use very simple language, but sometimes use a more complex word. Make sure each paragraph has a different amount of sentences and words from the other. Use psychological biases and effects when it is logical, like confirmation bias, fomo, the need to belong to a group, etc."
Step 8: Ask BING CO PILOT, to give you relevant statistics, research or studies for your topic.
Step 9: Put it all together and even re-write manually.