SEO search optimization techniques are as follows:
1, keyword selection and layout
According to the website positioning, competitor analysis, website content and related keyword mining, to determine the site's core keywords, target keywords, long-tail keywords and layout of the website pages.
(1), according to the company's main business first to determine the core keywords, the core keywords are mainly laid out in the home page of the website, usually choose 4-8 keywords as the core keywords. In the selection of core keywords need to be closely related to the theme of the site, while meeting the user search needs, and have a certain search index, in order to achieve the completion of the optimization goals for the site to bring a certain amount of traffic, and even transformed into effective customers.
(2), according to the industry and the company's products to determine the target keywords, this type of keywords are generally laid out in the channel home page or special page. Target keywords is the focus of the site to get more high conversion rate keyword rankings, for the target word digging, analysis and selection should be paid attention to, in the user needs to do enough to meet, so that the target keywords to get the probability of search rankings will be higher, so as to bring traffic to the site.
(3), according to the potential users to expand the long-tail keywords, these keywords are generally laid out in the details page, such as product details, news details. Long-tail keywords competition is small, search ranking is relatively easy to achieve, you can use the long-tail keyword rankings to promote the core keyword rankings, and ultimately achieve the core word and long-tail word rankings to form a mutual promotion.
2, website structure optimization
Website structure optimization refers to the optimization of the physical or logical structure of the website, so that it can correctly express the basic content of the website and the hierarchical relationship between its content. Website structure optimization focuses on solving the problem of whether search spiders can find all the web pages, whether they know which web pages are important, whether they can extract the content of the web pages smoothly, whether they can extract useful information in the web pages, so that the website can be better recognized by users and search engines.
Website structure usually has a flat structure and tree structure two kinds, from SEO search optimization, as long as the structure is reasonable, logical, regular content can be, are friendly. Of course, if the site structure is flat some, from the home page to the content page of the level as little as possible, so that the search engine will be simpler to deal with. Reasonable site structure should be a flat tree mesh structure.
3, website navigation optimization
Website seo navigation optimization includes the main navigation, side navigation, bottom navigation, breadcrumb navigation layout and anchor text link optimization, an efficient website navigation will help search spiders to crawl, thus enhancing the site's rapid inclusion, conducive to SEO search optimization.