- Nov 29, 2018
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HOW TO OPTIMIZE FACEBOOK ADS
Optimizing ads is a concern for all advertisers. Running ads is easy, but optimizing them effectively is the real challenge. It requires a lot of time, effort, and attention to detail. Below, 3 Degrees will share some tips to optimize your ads. Hopefully, it can be helpful to those who need it.
1. Thoroughly research potential target audience
To select appropriate ad placement and enhance the effectiveness of your campaign, you should research your potential target audience first. Ask yourself the following questions to understand your audience:
+ Who is the target audience of our ads?
+ What are their usage behaviors?
+ What are their interests?
+ When are they online?
+ What devices do they use frequently to go online - computers, iPads, or smartphones?
Facebook allows us to choose geographical areas to display ads. Therefore, you can target audiences based on their geographical location. This method will help you save budget because the cost per click can vary greatly. Separating geographical targets from the beginning will make it easier for you to adjust bidding prices later.
2. Choose ad display placements
Ad placement greatly influences the success or failure of ads and ad costs. Instead of selecting ad display in a single location, you can test ads in various display positions.
For example, create three campaigns or Ad Sets for different display locations:
+ Right column News Feed
+ News Feed on PC
+ News Feed on mobile devices.
This setup allows us to better track the budget. Many believe that ads in the Desktop Newsfeed will have the highest click-through rate (CTR). Others argue that the cost per click for the right column is the best. Some believe that advertising on mobile devices is stable and has the best CPM. However, every business model is different. Testing is the only way to accurately determine which location will attract the most users.
3. Use Audience Insights - a database available on Facebook
Surely you know that Facebook has a very accurate and extensive user database. It is in the Audience Insights provided by Facebook for advertisers like us. Using the information Audience Insights provides can help us easily target new potential customers based on characteristics and interests of people who have liked your Fanpage.
4. Optimize post content on Fanpage
Content is crucial in closing sales. It affects customers' interactions with your ads. Therefore, optimizing content on Facebook is extremely important. All post content on the Fanpage needs to be consistent with the content on the landing page because we will have a higher ad relevance score, leading to lower ad costs/interactions.
5. Test Facebook Ads
Testing ads is something you should try to optimize your ads. Instead of creating many different ad templates, you can create multiple variations of any currently effective ad. Change one factor at a time to find the best combination for your ad campaign and combine different test posts for comparison.
Above are some insights on how to optimize Facebook Ads. Optimizing ads on both Facebook and websites is crucial for online businesses. Once you've entered this field, you should design a professional website, set up a fan page, and effectively optimize Facebook ads, then surely many competitors will have to be wary of you.
If you found this helpful, please give us a like and share to spread the word to the community.
Optimizing ads is a concern for all advertisers. Running ads is easy, but optimizing them effectively is the real challenge. It requires a lot of time, effort, and attention to detail. Below, 3 Degrees will share some tips to optimize your ads. Hopefully, it can be helpful to those who need it.
1. Thoroughly research potential target audience
To select appropriate ad placement and enhance the effectiveness of your campaign, you should research your potential target audience first. Ask yourself the following questions to understand your audience:
+ Who is the target audience of our ads?
+ What are their usage behaviors?
+ What are their interests?
+ When are they online?
+ What devices do they use frequently to go online - computers, iPads, or smartphones?
Facebook allows us to choose geographical areas to display ads. Therefore, you can target audiences based on their geographical location. This method will help you save budget because the cost per click can vary greatly. Separating geographical targets from the beginning will make it easier for you to adjust bidding prices later.
2. Choose ad display placements
Ad placement greatly influences the success or failure of ads and ad costs. Instead of selecting ad display in a single location, you can test ads in various display positions.
For example, create three campaigns or Ad Sets for different display locations:
+ Right column News Feed
+ News Feed on PC
+ News Feed on mobile devices.
This setup allows us to better track the budget. Many believe that ads in the Desktop Newsfeed will have the highest click-through rate (CTR). Others argue that the cost per click for the right column is the best. Some believe that advertising on mobile devices is stable and has the best CPM. However, every business model is different. Testing is the only way to accurately determine which location will attract the most users.
3. Use Audience Insights - a database available on Facebook
Surely you know that Facebook has a very accurate and extensive user database. It is in the Audience Insights provided by Facebook for advertisers like us. Using the information Audience Insights provides can help us easily target new potential customers based on characteristics and interests of people who have liked your Fanpage.
4. Optimize post content on Fanpage
Content is crucial in closing sales. It affects customers' interactions with your ads. Therefore, optimizing content on Facebook is extremely important. All post content on the Fanpage needs to be consistent with the content on the landing page because we will have a higher ad relevance score, leading to lower ad costs/interactions.
5. Test Facebook Ads
Testing ads is something you should try to optimize your ads. Instead of creating many different ad templates, you can create multiple variations of any currently effective ad. Change one factor at a time to find the best combination for your ad campaign and combine different test posts for comparison.
Above are some insights on how to optimize Facebook Ads. Optimizing ads on both Facebook and websites is crucial for online businesses. Once you've entered this field, you should design a professional website, set up a fan page, and effectively optimize Facebook ads, then surely many competitors will have to be wary of you.
If you found this helpful, please give us a like and share to spread the word to the community.
