Discrepancy Between Ezoic, AdSense Traffic Reports, and Actual Visits – Anyone Else?

[dantes.edmond21]

Over the past two weeks, I've linked my WordPress blog to Ezoic and also use AdSense. In recent days for Ezoic, and in the last two weeks for AdSense, I've noticed that the number of visits reported by these two platforms does not reflect the actual traffic I'm experiencing. I've tried reaching out to the AdSense community, but I haven't received a response. Has anyone else encountered this issue?

 

[yuukojp]

Higher or lower? I imagine it's not able to count traffic from adblock users.

 

[jujudoxc]

What are you comparing it too?

Even if you use your server logs and use non javascript tracking, that means these users are blocking js or most likely tracking and ads so comparing those to ezoic is pointless.

Ezoic have some pretty nifty anti fraud tools too, I notice they added a new I.d vendor in past two weeks, you can see the updated ads.txt entry, so this could be a reason.

Remember, it's about quality traffic that allow ads, not all traffic can be monetized these days, this goes for all vendors, even with anti block solutions.

FYI two of my sites use ezoic, seen nothing bad in stats. Humix on the other hand is fked, their outstream and instreamis borked on firefox 50% of the time which is why many complain about low revenues from these units in the past few months. Also, since they sacked so many devs, they do not have the time to fix anything. They should of laid of more reps then devs.

 

[HenryObi]

Over the past two weeks, I've linked my WordPress blog to Ezoic and also use AdSense. In recent days for Ezoic, and in the last two weeks for AdSense, I've noticed that the number of visits reported by these two platforms does not reflect the actual traffic I'm experiencing. I've tried reaching out to the AdSense community, but I haven't received a response. Has anyone else encountered this issue?

You have to know that Adsense only records page views that had adverts on them. If a page is visited but it has/had no Adsense ad on it, the page views and visits won't be counted.

 

[dantes.edmond21]

Higher or lower? I imagine it's not able to count traffic from adblock users.

unfortunately lower

 

[dantes.edmond21]

What are you comparing it too?

Even if you use your server logs and use non javascript tracking, that means these users are blocking js or most likely tracking and ads so comparing those to ezoic is pointless.

Ezoic have some pretty nifty anti fraud tools too, I notice they added a new I.d vendor in past two weeks, you can see the updated ads.txt entry, so this could be a reason.

Remember, it's about quality traffic that allow ads, not all traffic can be monetized these days, this goes for all vendors, even with anti block solutions.

FYI two of my sites use ezoic, seen nothing bad in stats. Humix on the other hand is fked, their outstream and instreamis borked on firefox 50% of the time which is why many complain about low revenues from these units in the past few months. Also, since they sacked so many devs, they do not have the time to fix anything. They should of laid of more reps then devs.

the blog has been open for a short time ( three years or so) i don't have much traffic but usually that little traffic coincided with jetpak and adsense stats, since i put ezoic many inconsistencies have appeared.