CTR manipulation can help but it has to be done correctly. It's easy to do it wrong and hurt or have no impact. You can end up sending the wrong signals and hurt ranking.
If done extremely well it can have a big positive impact but you're best off focusing on everything else first because that will help long term and make your CTR manipulation easier. If you have a lousy site, poorly optimized GBP, no brand authority, then it's far more difficult to see real movement with CTR. If you have a site/GBP with no traffic and suddenly there's a huge CTR jump, it's more likely G will discount that or potentially treat it as spam.
It is a short term boost for as long as you continue to successfully manipulate. It's a signal to G that there is local interest and activity with your business. So it will reward that will more opportunity for interest and activity. When it gives the site//GBP more exposure and the activity wears off, that's also a signal to G that there is less interest and activity so it will move it back down. That's why if you're going to manipulate CTR you either know it is a short term campaign to generate a certain amount of traffic/leads or you plan to do it indefinitely.
FWIW--I've tried topoftheresults and even dialing in the settings I saw absolutely no movement. If anything, rankings got worse.
If done extremely well it can have a big positive impact but you're best off focusing on everything else first because that will help long term and make your CTR manipulation easier. If you have a lousy site, poorly optimized GBP, no brand authority, then it's far more difficult to see real movement with CTR. If you have a site/GBP with no traffic and suddenly there's a huge CTR jump, it's more likely G will discount that or potentially treat it as spam.
It is a short term boost for as long as you continue to successfully manipulate. It's a signal to G that there is local interest and activity with your business. So it will reward that will more opportunity for interest and activity. When it gives the site//GBP more exposure and the activity wears off, that's also a signal to G that there is less interest and activity so it will move it back down. That's why if you're going to manipulate CTR you either know it is a short term campaign to generate a certain amount of traffic/leads or you plan to do it indefinitely.
FWIW--I've tried topoftheresults and even dialing in the settings I saw absolutely no movement. If anything, rankings got worse.
Thank you
