3 pages ranking for the same keyword

Martin Hagen

Registered Member
Joined
Nov 2, 2018
Messages
82
Reaction score
40
Hi

Trying to rank for the main keyword in my niche. I have made it to top 10, but it's taking a bit to climb. And I noticed I have three different pages on my website ranking for the same keyword.
Not intentionally of course.

Here's the websites that are competing for the same main keyword;
website.com/ <- Landing page
website.com/niche-keyword/ <- Landing page which takes you to different blogs
website.com/long-tail-keyword-including-nice-keyword/ <- An SEO article with a long tail keyword including the main keyword in the slug.

Hope this setup makes sense :D
Should I do anything about this? Is it damaging my own rank that these sites are competing for ranking?
 
it's hard to tell whether it damages your rankings because there's a possibility you might not rank at all if you change this. I'm thinking about the possibility of ranking only with pillar content and if those 3 pages of yours are interlinking to each other they might be supporting each other because of this, and as soon as you remove the internal links / change pages this successful structure will be changed and all 3 pages could be gone from the SERPs.

Again, this is a possibility, I'm not saying it's the reason for which this happens.

Based on the info you've provided I have a feeling that you're not going to outrank the site in #1 spot no matter what you do. I can't say why I have this feeling, it's just that I do. But the other 2 seem outrankable, but you'd have to either have better content, create a few backlinks to your highest ranking page, keep only one of the pages and 301-ing the other 2 to the page that you want to keep, or any combination of these 3.

But that's as much as I can say based on the little info I have, but please don't PM your site as I'm not providing any support at the moment, free or otherwise. Just try to figure out how to beat the weakest site that's above you and you might be happy with even 1 spot increase. Some people are :) ... Or wait for more replies, maybe someone has a better suggestion...
 
it's hard to tell whether it damages your rankings because there's a possibility you might not rank at all if you change this. I'm thinking about the possibility of ranking only with pillar content and if those 3 pages of yours are interlinking to each other they might be supporting each other because of this, and as soon as you remove the internal links / change pages this successful structure will be changed and all 3 pages could be gone from the SERPs.
This is what I'm worried about as well. The structure should in theory be working fine, I'm redirecting as much as I can to my landing page and doing most backlinks there (that's where I want the traffic). In the long run, only the landing page should rank, but you know how Google can be. I just never had this happen before where 3 different pages seem to be fighting for the same keyword.

Based on the info you've provided I have a feeling that you're not going to outrank the site in #1 spot no matter what you do. I can't say why I have this feeling, it's just that I do.
I can understand why you think this, I had this impression at first. But there are still some tricks up my sleeve I'm going to do! As you said, it's difficult to judge without the whole picture. I'm only in the beginning of building solid relevant backlinks, it's a job that takes a while in my niche. My competitors aren't really doing that actively so I should be able to gain on them there.

Just try to figure out how to beat the weakest site that's above you and you might be happy with even 1 spot increase. Some people are :) ... Or wait for more replies, maybe someone has a better suggestion...
I appreciate your help and you taking the time to help with some guidance. It's exactly why I use this forum. I am mainly here to learn, even though I am very confident in my SEO strategy, I feel it's always nice to ask these things on a forum with other interested individuals.

So this is mostly a post for this specific question, if anyone else has any experience with it and how they would handle it, since it's the first time encountering it myself :)
 
This is what I'm worried about as well. The structure should in theory be working fine, I'm redirecting as much as I can to my landing page and doing most backlinks there (that's where I want the traffic). In the long run, only the landing page should rank, but you know how Google can be. I just never had this happen before where 3 different pages seem to be fighting for the same keyword.
I'm constantly seeing 2 pages of the same site ranking under each other (homepage or category page + article page most of the time) for a niche that I'm researching at the moment, so ranking more than 1 page from the same site is pretty common to google if they think that both pages are relevant or if they don't have better content to show for that keyword.

Anyway, if you think that only the landing page should rank you can do one of these....

1) add a canonical tag to the landing page so that google considers the landing page as being the most relevant for that keyword
2) 301-redirect the other 2 pages to the landing page
3) add canonical tag to the landing page and 1 internal link from each one of the other 2 pages, with the keyword you wish to rank the landing page for, to the landing page

And then re-submit the sitemap to GSC

I can understand why you think this, I had this impression at first. But there are still some tricks up my sleeve I'm going to do! As you said, it's difficult to judge without the whole picture. I'm only in the beginning of building solid relevant backlinks, it's a job that takes a while in my niche. My competitors aren't really doing that actively so I should be able to gain on them there.
yep, I can't say for sure what you can do without knowing the niche, your competition, the keyword you're targeting, etc... I'm glad you understand this, but I'm also glad that you have other tricks up your sleeve because there wasn't anything else I could say :)

I appreciate your help and you taking the time to help with some guidance. It's exactly why I use this forum. I am mainly here to learn, even though I am very confident in my SEO strategy, I feel it's always nice to ask these things on a forum with other interested individuals.
meh, it's not like I did anything special. I'm active on the forum because I have a lot of time at the moment, and I'd like to stay updated with google's misbehavior, and while I do this I sometimes reply to questions that I feel I can help. Sometimes it works, sometimes it doesn't, but I don't care. Everyone makes mistakes :)

Anyway, that's all for now. What I'd like to say is that next time when you quote someone's replies make sure to include their username in the quote, otherwise they'll not see your replies. The only reason I saw your reply is because I sometimes backtrack my replies precisely for cases like this, and that's why I saw it. But had I not backtracked I would have missed your reply and you'd have probably been one of those guys that goes like "yeah, another moron that gives an answer and then never follows back", when in reality it was your fault that you didn't quote me correctly :p

Just look like how I quoted you and replicate next time. Cheers!
 
1) add a canonical tag to the landing page so that google considers the landing page as being the most relevant for that keyword
2) 301-redirect the other 2 pages to the landing page
3) add canonical tag to the landing page and 1 internal link from each one of the other 2 pages, with the keyword you wish to rank the landing page for, to the landing page

Thanks! For some reason I totally forgot to add a canonical tag on one of the pages. Will do that now, and see if that helps.

meh, it's not like I did anything special. I'm active on the forum because I have a lot of time at the moment, and I'd like to stay updated with google's misbehavior, and while I do this I sometimes reply to questions that I feel I can help. Sometimes it works, sometimes it doesn't, but I don't care. Everyone makes mistakes :)

It helps more than you know, as you just helped me potentially solve a problem. Just having someone to bounce ideas off sometimes helps a lot.
Have a great day!
 
Back
Top