Promote your marketing services
How Matey from The Marketing Family helped their client generate a few dozen leads with cold emails
Why did this outreach campaign work?
We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.
Without further ado, let's get rolling.
Speak their business language
If you know your audience well, their pains and challenges -> talk about it. If you know that for example, Heads of Growth at small startups usually face problems with scaling the acquisition -> talk about it with the professional terms you both know, talk about metrics.
This is what what Matey did for his client. He showed cool results & made references to other players in the market.
Subject line: Email?
{{firstName}} - have you ever considered running any of {{companyName}}’s offers via email?
The reason I'm contacting you directly is that we've done tons of research into companies whose offers would beyond doubt see serious results with the right Email Outreach strategy in place.
{{companyName}} is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.
LMK
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Subject line: {{firstName}}-- Matey @ The Marketing Family
{{firstName}} - quick actual introduction, because I’m sure you get a ton of marketers hitting you up. And to be fair, I am one of them.
My name is Matey, and I’m the Co-Owner of The Marketing Family.
As I mentioned in my previous email, I'm reaching out because my team @ The Marketing Family manages Lead Gen Outreach campaigns for some of the top Direct Response houses, like Golden Hippo and Clickbank... and I thought you might be interested for {{companyName}}'s offers as well.
We usually see the average response rate of an outreach email campaign go between 20-30% when properly managed on Lemlist.
If you’re even the slightest bit curious about whether it could be a profitable channel for {{companyName}}, would it be worth a 5-min chat?
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Subject line: {{firstName}} -- Matey @ The Marketing Family
Hey {{firstName}}, any thoughts on the previous mail?
Best regards,