warriorsam53
Elite Member
- Jan 15, 2016
- 2,221
- 2,639
As you spoke about search intent satisfaction, I want to expand on this:
Would you either go with keyword A or B?
A) High authority sites on the first page, but the search intent isn't satisfied.
B) User-generated content (forums, communities) on the first page, so the search intent is partially satisfied.
Do you think it's easier to rank when the search intent isn't satisfied (even with high authority sites on the first page) than competing against user-generated content?
It’s hard to determine without looking at both SERPS but I’d go with option A if not both. I’d also check page 2 to see if the user generated content is outranking targeted content.
User generated does not always mean easy to rank. Quora, Reddit etc get hundreds of millions of organic search visits. If they were always easy to beat, they wouldn’t have any organic traffic.
A lot of times, Quora and Reddit are there for diversity in results. If say 8 out of 10 results are targeting the query and the other 2 results are Quora and Reddit, the keyword may not be easy to rank.
Again, it’s impossible to know for sure based on the information you provided. I wouldn’t know for sure until I check the SERP.
