1 - Copywriting - Is a must-have digital marketing skill and Copywriting is a different skill from other writing (blog writing or technical writing, for example) because you need to be able to capture attention, communicate value, and inspire action with a limited number of words and space You also need to be able to shift gears easily, as the expectations and mindset of an audience varies depending on platform.
2 - SEO - SEO is a complex subject with both technical and creative aspects, so it encompasses a wide range of sub-skills and You need to know how to produce and promote useful content, how to build effective directory listings, as well as how to structure and secure your website.
3 - Email - Email marketing is a popular digital marketing skill because it is so versatile. It can be used to convert leads, engage dormant customers, build loyalty, and more.
4 - Conversion rate optimization (CRO) - A conversion refers to the specific action you want a visitor to take on any given page of your website - Like request a quote, download a free guide, sign up for your mailing list.