i was given 14 days and an “agency” account to review this product. here is my experience:
first of all, the page is great and responsive. barring a few details in the advanced search section, the whole thing was ahrefs levels of polished. you can either check accounts you already know or use the discovery tool to find accounts appropriate for your niches. you get the ER (engagement rate) for free (which is good so you can quickly discard useless accounts without spending points), and the rest of the report has to be unlocked using points. if you are left with unused points at the end of the month, they roll back to the next month (but you can only use them with an active subscription, from what i understood). you can download reports as a pdf or a .csv, haven't tried that yet. i unlocked 8 reports of influencers and local businesses (each one between 8k and 25k followers). spent around 90.000 points i think. after your plan expires, even if you don't renew, you still have access to unlocked reports. the first one was 9k followers, took 1 hour to fully get the info, fast enough if you ask me. you can ask for multiple reports at the same time, and it will work on each one separately.
its important to note that the reports include not only data on the quality and engagement of the followers; it also includes their geographic data, so you can know % of USA followers of an account, which is huge (it even tells you top cities). there are some other neat details like “Best time to post” which may be useful if buying a shoutout or this data graphs on the follower composition:
the discovery tool was good and allows you to look not only at niches but keywords, follower numbers, engagement rates, and countries. finding good accounts tends to be a chore, so this is welcomed. the UI of this section needs a little bit of fine-tuning, but the seller has told me they are actively working on it and have been very receptive to feedback, so I am sure they will iron out the details very soon. the discovery tool doesn't expend points, you can just use it.
i personally think one of the best uses you can give this is checking out from which accounts to buy shoutouts since you can distinguish shitty accounts with bought, useless followers from more real, organic accounts. some ideas of what you can do with this:
-buy shoutouts to a quiz page. this has been done with success already; you can find journeys with details. for this, concentrate on accounts with lots of USA followers.
-find a niche where there are lots of good accounts, and buy shoutouts from them to grow your own page on that niche.
-find accounts with quality followers and no links on their bio (doesn't need to be huge tbh), and propose building them a custom web commerce page, quiz page, or any page for the matter. not necessarily sell it to them; you can also offer them a joint venture where you create and monetize the page and they bring the traffic with bio link or shoutouts.
-find aspiring influencers just starting out and try to resell them Instagram services/smm services/courses.
-check the stats of an Instagram account before buying. don't blindly believe screenshots from an account seller.
-leverage this info in negotiations with local brands (like a local restaurant or hotel or similar business). if you want to offer any kind of marketing-related service to local businesses (especially account management), being able to show a report like this one can make the difference between looking like a professional and looking like a magic beans seller or a kid trying to bullshit his way into a salary. a more concrete example, you go to old-school burger place A, and show them how much more engagement burger place B has because they make trendy posts, are more active, know what kind of pics to post and how to engage. this looks like an easy to get gig tbh: get a few fancy (has budget for marketing) hotels/bakeries/restaurants/bar/whatever food-related with bad social media presence, and get a few of their competence with great stats. go to the bad ones, show them how bad their stats are, pitch them how good stuff could be if they hired a pro like their competence surely did.
-i think you can use this to check the quality of the Instagram followers/likes/comments you are buying from smm, but I am not 100% sure on this.
if i had to offer a negative point, i got some captchas when opening multiple tabs at the same time (around 8)and had to solve each one separately. that was a little bothersome. maybe my IP is just shit.
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