Help Please! Facebook Ads Costs/CPMs are Excessively High!!!

[Hope Miner]

Please, guys! I need your help & suggestions in this matter. I'm struggling because of these Excessively High CPMs!!!

I keep seeing on forums and online groups that the majority of Facebook advertisers usually get an average CPM of $8 to $15 >> ( Targeting USA Conversion Campaigns optimizing for purchases only )

But for me, no matter what I do or change in my ad creatives, adsets targeting, I keep getting any time CPMs between $40 to $60 ( Targeting USA Conversion Campaigns optimizing for purchases only ).

I'm not talking about other campaigns objectives like traffic, engagements, etc.. but only Conversion Campaigns optimizing for purchases because this is my only goal and objective.

So since I know that there are people who manage to get very low CPMs with the same campaign objective in the USA, I'm sure that something is wrong with what I'm doing, but I can't figure it out on my own no matter what I edit.

If you have any suggestions, solutions, or ideas I can try, please let me know because I really need your help!

Thank you all so much.

 

[hustlersshop]

1. Change your ad account. Even social account.
2. Maybe you use bad (low quality) videos, images, you get low CTR and Facebook increases CPM for your ad account

 

[b00m666]

Use autoplacements and make sure that your ads are high quality.

 

[ppc_expert]

High CTR is key indicator.

 

[sandyme]

Please, guys! I need your help & suggestions in this matter. I'm struggling because of these Excessively High CPMs!!!

I keep seeing on forums and online groups that the majority of Facebook advertisers usually get an average CPM of $8 to $15 >> ( Targeting USA Conversion Campaigns optimizing for purchases only )

But for me, no matter what I do or change in my ad creatives, adsets targeting, I keep getting any time CPMs between $40 to $60 ( Targeting USA Conversion Campaigns optimizing for purchases only ).

I'm not talking about other campaigns objectives like traffic, engagements, etc.. but only Conversion Campaigns optimizing for purchases because this is my only goal and objective.

So since I know that there are people who manage to get very low CPMs with the same campaign objective in the USA, I'm sure that something is wrong with what I'm doing, but I can't figure it out on my own no matter what I edit.

If you have any suggestions, solutions, or ideas I can try, please let me know because I really need your help!

Thank you all so much.

The people who manage to get low CPM's or click costs aren't magicians, so you need to follow some steps.

1- Make sure your ad attracts people and the CTR is going up, the more the people love to click on your ad the lower the CPM/CPC you'll get.
2- Try creating multiple campaigns with changes in the ad text, probably images, videos, or whatever you're using.
3- Test your ads on a new account, I have seen this similar behavior on AdWords as well where you don't get the desired CPC you want no matter what you do.
4- If you're using conversion ads, go take a look at your visitor's behaviour in the pixel data. You might get an idea of where you lacking.

 

[adconsult]

Correct. High CTR is the best help you can have. Re-visit the quality and content of your videos to see the gap between the enaggements

 

[Mr. Thai]

High CPM is not much of a problem, but my purchase result is ok, cpm is high but cpc is low and its results are desirable that's what I'm doing

 

[mamarang]

Bcz mark fukerburg's mamma was a hoe!!

 

[Johnpeterburs]

Prepare a better landing page, and try CBO campaign with a different set of ad groups, test for a few conversions, and make sure to run the well-performing ad-set and rest turn it off.

 

[Jobdollarr]

if your product is good cpm and results will go down

 

[facebook_ads expert]

I can help my friend who is an experienced advertising specialist in the United States