Covid Marketing Problem

Trina Mathews

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Hello,

Would like to gather advice on what should I do. We are into cosmetics selling but, since this covid started, sales started to drop down. We are greatly affected and I'm so worried and stressed. Following the news, COVID cases keep on increasing despite of vaccines availability. What should I do? This is giving me panic attacks and I can't sleep well because of this.
 
Yes. I am sure COVID affected cosmetics sale, but off-late this problem should have eased.
 
Interesting, because global cosmetic sales have gone up since COVID, this is actually a well documented phenomenon called the Lipstick effect.

I have 2 questions:

1. Are you dropshipping?
2. Are you spending money on marketing?
 
Hello,

Would like to gather advice on what should I do. We are into cosmetics selling but, since this covid started, sales started to drop down. We are greatly affected and I'm so worried and stressed. Following the news, COVID cases keep on increasing despite of vaccines availability. What should I do? This is giving me panic attacks and I can't sleep well because of this.

If you want you can do other business that pays or get a job or may be plan on something that does not require people / sales.
 
Sales are up. What exactly do you sell OP, cosmetics is a bit vague.
 
Hello,

Would like to gather advice on what should I do. We are into cosmetics selling but, since this covid started, sales started to drop down. We are greatly affected and I'm so worried and stressed. Following the news, COVID cases keep on increasing despite of vaccines availability. What should I do? This is giving me panic attacks and I can't sleep well because of this.
I would suggest shifting towards a complimentary product that is similar enough to the cosmetics you are currently selling. You haven't given a lot of info tho
 
We are into lipsticks and our target audience are the younger generation. However, young adults have experienced a number of pandemic-related consequences, such as closures of universities and loss of income, that may contribute to poor mental health. During the pandemic, a larger than average share of young adults (ages 18-24) report symptoms of anxiety and/or depressive disorder (56%). Thus, this contributed to our sales drop and I'm getting stressed too.
 
We are into lipsticks and our target audience are the younger generation. However, young adults have experienced a number of pandemic-related consequences, such as closures of universities and loss of income, that may contribute to poor mental health. During the pandemic, a larger than average share of young adults (ages 18-24) report symptoms of anxiety and/or depressive disorder (56%). Thus, this contributed to our sales drop and I'm getting stressed too.

You are absolutely incorrect. You and OP's product probably sucks, that's why no one is buying it, and there can be a few reasons for that. Beauty product sales are up since COVID because people want to look good at home for their spouses, and secondly, influencers and Instagram people are making a TONNE more content and need makeup to do so, who primarily target your audience on Instagram and TikTok. So in terms of are there people buying, you're wrong, people are buying, they're just not buying your product and probably for good reason.

Your ad/marketing strategy/targeting must absolutely suck too, if you're not using Insta/TikTok/Snap ads and influencer marketing to make sales, then once again, it's you that needs to get better, not the industry. That coupled with a probably expensive product and long shipping times (I assume you're dropshipping too) is why you are not making sales, so stop cherry-picking some random statistic about depression and anxiety and using it as an excuse for your lack of sales.

Thirdly people have stimulus money to spend, so your idea of that the 'young generation are poor, and don't buy makeup' can go in the trash with your product, you are comically wrong about this because many 18-24 year olds have more time going to school at home, working from home, and also receiving money from the government assuming you're targeting people from the US.

This isn't that difficult to prove either, go to Ulta, investor relations, pull up their last few earnings reports and you'll see that they've not had a y/oy decline in sales considering 90% of the country was on lockdown, go read about the Lipstick effect.
 
If your current advertising and marketing efforts are not working as you wish then you will have to invest more into it.
 
You are absolutely incorrect. You and OP's product probably sucks, that's why no one is buying it, and there can be a few reasons for that. Beauty product sales are up since COVID because people want to look good at home for their spouses, and secondly, influencers and Instagram people are making a TONNE more content and need makeup to do so, who primarily target your audience on Instagram and TikTok. So in terms of are there people buying, you're wrong, people are buying, they're just not buying your product and probably for good reason.

Your ad/marketing strategy/targeting must absolutely suck too, if you're not using Insta/TikTok/Snap ads and influencer marketing to make sales, then once again, it's you that needs to get better, not the industry. That coupled with a probably expensive product and long shipping times (I assume you're dropshipping too) is why you are not making sales, so stop cherry-picking some random statistic about depression and anxiety and using it as an excuse for your lack of sales.

Thirdly people have stimulus money to spend, so your idea of that the 'young generation are poor, and don't buy makeup' can go in the trash with your product, you are comically wrong about this because many 18-24 year olds have more time going to school at home, working from home, and also receiving money from the government assuming you're targeting people from the US.

This isn't that difficult to prove either, go to Ulta, investor relations, pull up their last few earnings reports and you'll see that they've not had a y/oy decline in sales considering 90% of the country was on lockdown, go read about the Lipstick effect.
I would agree with you last time I had a nose around the makeup area it does seem to be doing well most of it.
 
I would agree with you last time I had a nose around the makeup area it does seem to be doing well most of it.

I can guaranteed that op is either:

1. Selling products that are not in demand or unusable, think of how many women wear lipstick during COVID, knowing that people wear a mask, no one wears fucking lipstick, instead for example people buy eyeliner/mascara, and only recently has the trend shifted back to lipstick.
2. Selling overpriced local product that can be bought from Amazon or locally very easily and affordably
3. Dropshipping shitty, saturated products with 14 day shipping time to first worlders with same day Amazon delivery
4. Not spending money on the right types of marketing
5. Not marketing at all
6. Not utilizing social proof tactics in the most gullible demographic known to man

If I'm right and OP is trying to sell lipstick during COVID, imagine what temperature their IQ is.

Here are some SOFT sources on this topic, they aren't scholarly/research articles, but you can get a general idea what I mean when I say OP is guaranteed doing something insanely off to not be profiting in this sector during COVID.

Sauce:
https://www.globalcosmeticsnews.com...y-have-changed-the-beauty-landscape-for-good/https://www.forbes.com/sites/koriha...-sales-surge-up-more-than-80/?sh=13acd5a0490fhttps://www.mckinsey.com/~/media/Mc...VID-19-is-changing-the-world-of-beauty-vF.pdf
 

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You can market for the safty of the products and delivery system and use covid situation for yourself
 
Personally, I don't use lipstick whenever I'm at home or when wearing mask so I understand your commotion. But, you can divert your attention on trying selling other cosmetic products like mascara or facial mask.
 
I can guaranteed that op is either:

1. Selling products that are not in demand or unusable, think of how many women wear lipstick during COVID, knowing that people wear a mask, no one wears fucking lipstick, instead for example people buy eyeliner/mascara, and only recently has the trend shifted back to lipstick.
2. Selling overpriced local product that can be bought from Amazon or locally very easily and affordably
3. Dropshipping shitty, saturated products with 14 day shipping time to first worlders with same day Amazon delivery
4. Not spending money on the right types of marketing
5. Not marketing at all
6. Not utilizing social proof tactics in the most gullible demographic known to man

If I'm right and OP is trying to sell lipstick during COVID, imagine what temperature their IQ is.

Here are some SOFT sources on this topic, they aren't scholarly/research articles, but you can get a general idea what I mean when I say OP is guaranteed doing something insanely off to not be profiting in this sector during COVID.

Sauce:
https://www.globalcosmeticsnews.com...y-have-changed-the-beauty-landscape-for-good/https://www.forbes.com/sites/koriha...-sales-surge-up-more-than-80/?sh=13acd5a0490fhttps://www.mckinsey.com/~/media/Mc...VID-19-is-changing-the-world-of-beauty-vF.pdf

I've been thinking of doing marketing promotions like buy 1 take 1 however, there's no assurance that it can increase sales but at least we can dispose some of our inventories. What do you think of it? Do you think its the right move?
 
You are absolutely incorrect. You and OP's product probably sucks, that's why no one is buying it, and there can be a few reasons for that. Beauty product sales are up since COVID because people want to look good at home for their spouses, and secondly, influencers and Instagram people are making a TONNE more content and need makeup to do so, who primarily target your audience on Instagram and TikTok. So in terms of are there people buying, you're wrong, people are buying, they're just not buying your product and probably for good reason.

Your ad/marketing strategy/targeting must absolutely suck too, if you're not using Insta/TikTok/Snap ads and influencer marketing to make sales, then once again, it's you that needs to get better, not the industry. That coupled with a probably expensive product and long shipping times (I assume you're dropshipping too) is why you are not making sales, so stop cherry-picking some random statistic about depression and anxiety and using it as an excuse for your lack of sales.

Thirdly people have stimulus money to spend, so your idea of that the 'young generation are poor, and don't buy makeup' can go in the trash with your product, you are comically wrong about this because many 18-24 year olds have more time going to school at home, working from home, and also receiving money from the government assuming you're targeting people from the US.

This isn't that difficult to prove either, go to Ulta, investor relations, pull up their last few earnings reports and you'll see that they've not had a y/oy decline in sales considering 90% of the country was on lockdown, go read about the Lipstick effect.
When economy itself is down, will people still prioritize buying beauty products? If people lose job, will they still spend for beauty cosmetics? In Afghanistan for example, how can you promote your products in their country? Its the same situation I'm having right now.
 
When economy itself is down, will people still prioritize buying beauty products? If people lose job, will they still spend for beauty cosmetics? In Afghanistan for example, how can you promote your products in their country? Its the same situation I'm having right now.
Are you really trying to advertise lipstick in Afghan? I rest my case. Selling and marketing in general is a dynamic thing, it's very situational, if you know you can't sell in Afghan, why would you? Why not target the US or EU that have QE and have jobs that can spend? Your strategy and overall view about sales and marketing in general is off.
 
When economy itself is down, will people still prioritize buying beauty products? If people lose job, will they still spend for beauty cosmetics? In Afghanistan for example, how can you promote your products in their country? Its the same situation I'm having right now.

That's literally braindead thinking, you know Afghans and muslims in general don't spend that much on cosmetics, again you are out of touch with your demographic, that's why you're losing. You can't force the market to buy your product if the market doesn't even buy the product. Again you are so wrong in terms of the 'economy itself', go look at the earnings books of major cosmetics sellers and you'll see its your strategy that sucks not the market.
 
That's literally braindead thinking, you know Afghans and muslims in general don't spend that much on cosmetics, again you are out of touch with your demographic, that's why you're losing. You can't force the market to buy your product if the market doesn't even buy the product. Again you are so wrong in terms of the 'economy itself', go look at the earnings books of major cosmetics sellers and you'll see its your strategy that sucks not the market.
In some ways, I agree with you. There are always certain factors to consider.
 
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