Covid Marketing Problem

RoyalPartners said:

In some ways, I agree with you. There are always certain factors to consider.

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Look, if I can illustrate what I mean, this would be it. The industry will be as it is and always has, it rarely moves unless you're a disruptor (and a disruptor isn't asking why they can't sell lipstick in Afghanistan). Marketing is being able to understand the problems at hand, being able to solve the problems flexibly, marketing and business in general is so variable, so much happens on a very quickly evolving basis, if you're someone like OP you're so stubborn you consciously forfeit sense of making reasonable decisions despite the evidence at hand.

I think sales are up except fashion category.

Trina Mathews said:

Hello,

Would like to gather advice on what should I do. We are into cosmetics selling but, since this covid started, sales started to drop down. We are greatly affected and I'm so worried and stressed. Following the news, COVID cases keep on increasing despite of vaccines availability. What should I do? This is giving me panic attacks and I can't sleep well because of this.

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OK is the drop in sales related to covid for sure? There have been several google updates in recent times along with several other factors. Maybe you got the wrong cause? Just an idea.