PPC: high bidding or high budget?

[MicroBit-OMS]

Hi everyone! Besides proper research, analytics and finding out appropriate keywords what's better?
High bidding or high budget?
We're spending a lot on PPC for different accounts and not making that many sales. For some product sales is quite disappointing.

 

[ppc_expert]

Move step by step. Choice is not between high CPC or high bidding.

First identity your target audience and seed keywords that are very relevant . Make campaign run for month , see the performance if it's going good. Then it's time for high budget and high CPC to acquire more traffic and sclae up

 

[seigell971]

First research the market. Then decide whether traffic from search engine really help you to get sales. If, yes then plan to advertise on Google. Google ads platform is very good and intelligent. Google continuously work to improve their quality . Money does not matter. So, It is better to improve ad quality. If your ad quality is good you get more visitors by spending very less amount as compare to competitors. Always try to improve your Google ad quality score. It helps you to reduce the budget and also you get high quality traffic.

 

[soa0611]

Move step by step. Choice is not between high CPC or high bidding.

First identity your target audience and seed keywords that are very relevant . Make campaign run for month , see the performance if it's going good. Then it's time for high budget and high CPC to acquire more traffic and sclae up

how would you advice to scale a campaign? just clone it by copy-paste?

and fast much can we scale it - would it be ok to go from 5$ daily to 200$ daily in 2 months?

 

[ppc_expert]

how would you advice to scale a campaign? just clone it by copy-paste?

and fast much can we scale it - would it be ok to go from 5$ daily to 200$ daily in 2 months?

Scaling UP campaign is process
1- You can add more keywords related to performing keywords to bring more search impression .
2- You can create separate campaign for top performing keywords allocating more budget and high CPC
3- You you were targeting some specific audience based on interest in initial phase of campaign then you can add more related audience ( based on demography & interest ) to get more visibility ..

Everyone have their own way to scale up and scale down depends on campaign objective.

 

[soa0611]

Scaling UP campaign is process
1- You can add more keywords related to performing keywords to bring more search impression .
2- You can create separate campaign for top performing keywords allocating more budget and high CPC
3- You you were targeting some specific audience based on interest in initial phase of campaign then you can add more related audience ( based on demography & interest ) to get more visibility ..

Everyone have their own way to scale up and scale down depends on campaign objective.

what do you you think about daily budget increasing from 5 to 200 in a few months?
are there some restrictions in G Ads for spending or it is totally ok?