I read the book so here is my review:
I am a total newbie, never used a SEO tool or made a site before so I was afraid of lacking knowledge to understand the book. That was not the case. The guide is extremely easy to read.
@RealDaddy goes right to the point, with very clear directions of what to do. I've seen the phrase "spoonfed" a lot in this this forum, and I think this guide is exactly that. I will be starting my first site this week using this as my action plan. Totally worth the investment.