While I appreciate the steps, I feel like this is pretty generic information.
Since you call yourself expert I was hoping that you would share some valuable insights that I can't find with a simple Google search.
You want me to be more specific? What exactly would you do for a lawyer in Los Angeles, California looking to get more leads. Which tools do you use to make competitor research? How do you find keywords and how do you know what max. CPC you can pay? Do you optimize for impression share or CPA? The lawyer (since he's not used paid advertising before) obviously doesn't know what a sales funnel is. He doesn't know how much clients he is able to convert from a call. What type of campaigns would you run and which network would you use? What type of banners would you use and why? How would you give your client an estimation on how much money he is going to make with your help? Which budget would you start with and how much should he pay you on top?
I could go on for hours.
I'm sure you can share some more in depth information because I believe that the devil is in the details. It's where it's shown whether someone is a bad, good and great marketer.