Google Adwords DIY - DO it Yourelf With My Help

Since you're the expert:
How would you try to sell your AdWords services to a B2B lead and what steps would you take to set everything up?
 
Hi Prince,

This thread created to share knowledge so that user can solve it by there own. I am not going to offer my service or business promotion in manner.

Please be specific to your questions.
As i mentioned I am Expert of PPC ( All Niche )..

This thread i created to share how to do stuffs. All Expert advice are free here :)
 
While B2B Lead Nurturing the core idea is to clear understanding of product / services offering and targeted audience .
1 - Start from Products / Service Seed Keywords and make some list of generic to long tailed transactional keyword list
2- Unless you don't know whom you are fighting with, you can't prepare yourself to the next level. Do Competitor research using tools ( spyfu and many )
3- Depends on set expectation by client propose the campaign type & structure , Budget )
4- Based on Keywords volume try to give more idea about impression, click and conversion forecast.
5 - AIM for Higher and you will get the best Result. ( Just to motivate you -- For an Australian "Mobile Mechanic" campaign we are getting click to call ration 30% to 50% with very small budget ) .
6- Try to measure every little details - Use Google Analytics 4 to track user scroll and click at landing page.( if you can't measure it you can't improve it)
7- Based on google analytics and conversion data make better decision to optimize campaign and make more $$ for you and your clients.

Cheers
 
how to avoid google ads suspicious payments suspension when opening a US based account from a different country
 
While B2B Lead Nurturing the core idea is to clear understanding of product / services offering and targeted audience .
1 - Start from Products / Service Seed Keywords and make some list of generic to long tailed transactional keyword list
2- Unless you don't know whom you are fighting with, you can't prepare yourself to the next level. Do Competitor research using tools ( spyfu and many )
3- Depends on set expectation by client propose the campaign type & structure , Budget )
4- Based on Keywords volume try to give more idea about impression, click and conversion forecast.
5 - AIM for Higher and you will get the best Result. ( Just to motivate you -- For an Australian "Mobile Mechanic" campaign we are getting click to call ration 30% to 50% with very small budget ) .
6- Try to measure every little details - Use Google Analytics 4 to track user scroll and click at landing page.( if you can't measure it you can't improve it)
7- Based on google analytics and conversion data make better decision to optimize campaign and make more $$ for you and your clients.

Cheers
While I appreciate the steps, I feel like this is pretty generic information.
Since you call yourself expert I was hoping that you would share some valuable insights that I can't find with a simple Google search.

You want me to be more specific? What exactly would you do for a lawyer in Los Angeles, California looking to get more leads. Which tools do you use to make competitor research? How do you find keywords and how do you know what max. CPC you can pay? Do you optimize for impression share or CPA? The lawyer (since he's not used paid advertising before) obviously doesn't know what a sales funnel is. He doesn't know how much clients he is able to convert from a call. What type of campaigns would you run and which network would you use? What type of banners would you use and why? How would you give your client an estimation on how much money he is going to make with your help? Which budget would you start with and how much should he pay you on top?

I could go on for hours.
I'm sure you can share some more in depth information because I believe that the devil is in the details. It's where it's shown whether someone is a bad, good and great marketer.
 
Hey

How do you usually scale you campaign without increasing costs per click?
 
how to avoid google ads suspicious payments suspension when opening a US based account from a different country

Fund that adwords account from origin of creation. Find a source in that country to fund those accounts. USE VPS and selected adwords account country while making change to the campaign .
 
While I appreciate the steps, I feel like this is pretty generic information.
Since you call yourself expert I was hoping that you would share some valuable insights that I can't find with a simple Google search.

You want me to be more specific? What exactly would you do for a lawyer in Los Angeles, California looking to get more leads. Which tools do you use to make competitor research? How do you find keywords and how do you know what max. CPC you can pay? Do you optimize for impression share or CPA? The lawyer (since he's not used paid advertising before) obviously doesn't know what a sales funnel is. He doesn't know how much clients he is able to convert from a call. What type of campaigns would you run and which network would you use? What type of banners would you use and why? How would you give your client an estimation on how much money he is going to make with your help? Which budget would you start with and how much should he pay you on top?

I could go on for hours.
I'm sure you can share some more in depth information because I believe that the devil is in the details. It's where it's shown whether someone is a bad, good and great marketer.

Everyone do the keyword search and competitor research there is no doubt about this. But People forget to take care of small matrix. Ad Scheduling, Exact Targeted location, Demographics, which devise to run your ads. and NEGATIVE KEYWORDS Play mejor role in CTR and saving $$$ from irreverent clicks

Hey

How do you usually scale you campaign without increasing costs per click?
Pause the less converting keywords, ad groups. Remove the less performing / non performing demography, locations and this way effective daily budget for remaining ads , keywords will increase and you will see increase conversion in same budget

how to avoid instant banned on new Ads Account :)

Bro, Look like you are using same info to create new accounts, thats why you are getting stabbed by google BOT
 
Everyone do the keyword search and competitor research there is no doubt about this. But People forget to take care of small matrix. Ad Scheduling, Exact Targeted location, Demographics, which devise to run your ads. and NEGATIVE KEYWORDS Play mejor role in CTR and saving $$$ from irreverent clicks

Thanks for this really detailed reply. I can see you really took your time to answer my questions.

You are a real guru.

/sarcasm off
 
Hi! So I am trying to run a campaign for SMM services and all the "best" keywords for PPC are banned, but I see some advertisers running them how can I get around that, I don't expect that you tech me but maybe you have some resources on that. Thanks!
 
Hi! So I am trying to run a campaign for SMM services and all the "best" keywords for PPC are banned, but I see some advertisers running them how can I get around that, I don't expect that you tech me but maybe you have some resources on that. Thanks!
Will you please share the 3 exact keywords and locations. I will check the keywords and come up with exact solution
 
While B2B Lead Nurturing the core idea is to clear understanding of product / services offering and targeted audience .

6- Try to measure every little details - Use Google Analytics 4 to track user scroll and click at landing page.( if you can't measure it you can't improve it)
7- Based on google analytics and conversion data make better decision to optimize campaign and make more $$ for you and your clients.

Cheers

Lol, engagement metrics are BS, page scroll etc is at best secondary and only informs content production etc.
What if the CTA is in 3 places, users only scrolled 20% ?

Oh, and would you use Google Analytics conversion tracking to optimize Google Ads?
 
Can you please check my question in this thread:
https://www.blackhatworld.com/seo/google-ads-suspension.1329956/
thank you in advance for your help ... you can answer here if you wanted.
 
Back
Top