Why automate your prospecting on LinkedIn?
In 2021, when you want to prospect new customers for your service, or when you want to acquire new users for your product, all at scale, there are only a limited number of channels. If you're brave and have a lot of money to spend unnecessarily, you can turn to canvassing. It will cost you a fortune in wages (even relocating your call center), you will get catastrophic transformation rates, and 99% of the time you will hit yourself a door and disturb people, due to very reduced targeting possibilities.
If you are a little more in tune with your time, there are two ways left for you: emailing and LinkedIn prospecting.
Emailing: an increasingly less effective prospecting solution
Emailing is very practical for contacting a large number of people at a low cost. But it poses two major concerns:
First, to be able to send a large number of emails, it is necessary to have a large database of emails in your possession.
To have a large email database you have two options:
• Buy the database,
• Scrape the database.
In the first case, it will cost you dearly, and therefore take away the cheap advantage of emailing.
In the second case, it will take a lot of your time, and will therefore be less effective.
In addition, email is massively used to acquire new customers, but also to communicate with the existing customer base. The result is that we are constantly drowned in emails and it is increasingly difficult to stand out when trying to reach new customers through this channel.
The open rates for email are often below 20% and click rates below 5%. Needless to say, you'll have to send a colossal number of emails before you can turn a significant number of prospects into customers.
In any case, it is often difficult to accurately target your prospects when using the email channel, which will once again lead to your performance declining.
Using LinkedIn for your business: the future of effective prospecting
LinkedIn is, on the contrary, an extremely qualified open-air database, which begs to be used.
Today, the platform has more than 600 million profiles, all of whom enter very detailed information on their location, their sector of activity, their position, or even the school they went to.
The targeting possibilities are almost endless, especially with the use of automated prospecting tools such as connectionsphere.
Another fundamental element in the effectiveness of LinkedIn prospecting is the open and response rates to LinkedIn messages. For example, 60% of the warm leads delivered by ConnectionSphere accepts your connection request on LinkedIn (against a poor 10% when you invite cold leads). Indeed, the open and response rates of LinkedIn messages are much higher than those observed in emailing. In general, open rates for LinkedIn messages are close to 100%, and response rates above 20% (and can even exceed 50% for the best performing campaigns).
So what are you waiting for grab a 15 day, 1$ trial of connectionsphere today and let us help you scale your business!
Start a 1$ Trial Now!
https://connectionsphere.com/#select-plan