Ask me anything about Facebook Ads 2019
- Thread starter Drought
- Start date
Hi
Thanks so much for helping out.
I'm trying to figure out FB review bots and algo.
Let's say an ad got approved rather quickly,(5 mins) is this an indication that FB trusts this ad? some ads get approved in an hour and some take many many hours, can I deduce any insight from the time it takes to get an ad apporved and running?
Another question about the review process, most of the ads are reviewed by bots, are they later reviewed by humans? Maybe when an ad gets to to a certain spent threshold? (ofc not when being reported by many users).
Thanks so much for helping out.
I'm trying to figure out FB review bots and algo.
Let's say an ad got approved rather quickly,(5 mins) is this an indication that FB trusts this ad? some ads get approved in an hour and some take many many hours, can I deduce any insight from the time it takes to get an ad apporved and running?
Another question about the review process, most of the ads are reviewed by bots, are they later reviewed by humans? Maybe when an ad gets to to a certain spent threshold? (ofc not when being reported by many users).
D
Deleted member 1208691
Guest
Hey, it's amazing that you keep answering and for that I have to say BIG THANK YOU!
Because of corona virus I have a lot free time and I want to build knowledge in IM. I just finished a course about Wordpress and now I decided to learn Facebook Ads from zero.
My question is how to start, which courses to buy etc. I know that I can find most of the information on Youtube but courses are comfortable especially in the beginning.
Looking forward hearing from you!
Because of corona virus I have a lot free time and I want to build knowledge in IM. I just finished a course about Wordpress and now I decided to learn Facebook Ads from zero.
My question is how to start, which courses to buy etc. I know that I can find most of the information on Youtube but courses are comfortable especially in the beginning.
Looking forward hearing from you!
superskyman
Newbie
- Dec 21, 2018
- 24
- 7
Hi,
We are bit puzzled with Facebook ads, specially regarding how to set up the CONVERSION EVENT.
We have new pixel, start from zero. We start campaign, objective is CONVERSIONS, we want to SELL. Quite simple. We shoot cold audiences.
Ads set :
- one country, females age 32-54
- 2 interests (lingerie + online shopping)
- excluded interests Aliexpress, Taobao, Ebay, Amazon
- show on newsfeed only
- optimized for conversion, conversion window 7days after click.
We run 6 ads. We keep 3 winners.
1 - Day 1-3 : we begin ads campaigns but got zero purchase after throwing 25$ and around 120 visits. Ads set CONVERSION EVENT PIXEL was : 'Purchase'. One customer only registered and initiate checkout. No more. We made some few optimisations and only keep ads winners.
2 - Day 3-5: because some say we need conversion to 'help' the engine learn, we change the CONVERSION EVENT to 'add to cart'. Increased budget. Another 25$ and 150visits. Around 40 add to cart, but NO registration, NO initiate checkout, NO add payment info, NO purchase >>> really looks like facebook sends low quality traffic that just add to cart and nothing else. Now we have around 65 add to cart events (in 2 days) but no one buy nor initiate checkout.
Actually we have around 300 visits from facebook and NO ONE purchase (which is not normal), nor Initiate checkout, not add payment info.... Seems we just pay to have few 'add to cart' and that's it, customers sent by FB seem to be like people FB KNOWS never buy. We are really confused about the ad set CONVERSION EVENT GOAL , cause OF COURSE Facebook knows very well which customers are buying and which customer don't buy. We tend to beleieve that 'seasoning pixel' is a non-sense as Facebook has all datas about customers and knows well which customers buy and which customers never buy....
Our CTR is around 10% per Ad which i believe is quite decent. Our prices are quite aligned with concurrence and the website is super clean. The fact is that people just add to basket, and never initiate checkout if we set CONVERSION EVEN to 'add to cart'.
Should we get back to the conversion even 'purchase' even if there is no conversion at all, but at least, FB will track people who are likely to purchase, instead of throwing out 'fake' customers that will just add t cart then leave ?
Thanks
We are bit puzzled with Facebook ads, specially regarding how to set up the CONVERSION EVENT.
We have new pixel, start from zero. We start campaign, objective is CONVERSIONS, we want to SELL. Quite simple. We shoot cold audiences.
Ads set :
- one country, females age 32-54
- 2 interests (lingerie + online shopping)
- excluded interests Aliexpress, Taobao, Ebay, Amazon
- show on newsfeed only
- optimized for conversion, conversion window 7days after click.
We run 6 ads. We keep 3 winners.
1 - Day 1-3 : we begin ads campaigns but got zero purchase after throwing 25$ and around 120 visits. Ads set CONVERSION EVENT PIXEL was : 'Purchase'. One customer only registered and initiate checkout. No more. We made some few optimisations and only keep ads winners.
2 - Day 3-5: because some say we need conversion to 'help' the engine learn, we change the CONVERSION EVENT to 'add to cart'. Increased budget. Another 25$ and 150visits. Around 40 add to cart, but NO registration, NO initiate checkout, NO add payment info, NO purchase >>> really looks like facebook sends low quality traffic that just add to cart and nothing else. Now we have around 65 add to cart events (in 2 days) but no one buy nor initiate checkout.
Actually we have around 300 visits from facebook and NO ONE purchase (which is not normal), nor Initiate checkout, not add payment info.... Seems we just pay to have few 'add to cart' and that's it, customers sent by FB seem to be like people FB KNOWS never buy. We are really confused about the ad set CONVERSION EVENT GOAL , cause OF COURSE Facebook knows very well which customers are buying and which customer don't buy. We tend to beleieve that 'seasoning pixel' is a non-sense as Facebook has all datas about customers and knows well which customers buy and which customers never buy....
Our CTR is around 10% per Ad which i believe is quite decent. Our prices are quite aligned with concurrence and the website is super clean. The fact is that people just add to basket, and never initiate checkout if we set CONVERSION EVEN to 'add to cart'.
Should we get back to the conversion even 'purchase' even if there is no conversion at all, but at least, FB will track people who are likely to purchase, instead of throwing out 'fake' customers that will just add t cart then leave ?
Thanks
YujinTan
BANNED
- Jan 7, 2018
- 4,971
- 971
I not expert on FB ad, Google ad, I does do a bit drop shop beside adsense + affliate abit
I never use ad but test before how it feel like , is kinda tricky in the end I never use. I noticed those ad using video does will grab some attention ,
does your fb ad is video ?
minniemouse
Regular Member
- Jan 4, 2009
- 291
- 232
Thank you so much for offering your help. I have some questions that need help here:
1. Will very niche targeting making my ads more expensive? Meaning setting layers to narrow audience. I heard the more specific audience I set, the more FB will charge me? Is this true?
2. How many adsets is good? Should I follow the FB Power 5 method with 2 - 5 adsets?
3. If I have more than 1 adset, and I place different audiences for these adsets, how many percent of Audience overlap is acceptable?
4. What is the right audience size for a daily USD10 budget?
5. What is the frequency count should I watch for?
Thanks
1. Will very niche targeting making my ads more expensive? Meaning setting layers to narrow audience. I heard the more specific audience I set, the more FB will charge me? Is this true?
2. How many adsets is good? Should I follow the FB Power 5 method with 2 - 5 adsets?
3. If I have more than 1 adset, and I place different audiences for these adsets, how many percent of Audience overlap is acceptable?
4. What is the right audience size for a daily USD10 budget?
5. What is the frequency count should I watch for?
Thanks
karupoiss
Elite Member
- May 16, 2012
- 3,205
- 1,306
Try pay per landing page views. Also, are you 100% sure your check out page actually works?
Podcastliveforever
BANNED
- Jun 1, 2020
- 8
- 0
sini bro gw les in . adwords betting juga byk yang les..
wa kesini ajah : 083863376776
maaksi
superskyman
Newbie
- Dec 21, 2018
- 24
- 7
Yes we use videos cause we know CTR is much better with it. The problem we have, basically is that there is plenty of add to cart events without any 'add payment info' or 'initiate checkout' this is quite puzzling....
superskyman
Newbie
- Dec 21, 2018
- 24
- 7
...Why ?... If we pay for zero conversions (meaning : sells) with add to cart, why should we try to landing page views ? Would it be cheaper ? What should we do then ? After a while, create lookalike audience with conversion event down the funnel ?........... Please precise your thinking cause i don't see where it goes...
For the checkout page yes it works well, and as said before, what is really weird is that there is pleny of add to cart events, but NOT even one 'inititate checkout' or 'add payment info' that follows, that's super weird, sounds like facebook just drives audience that they know they will add to cart, but nothing else........................
YujinTan
BANNED
- Jan 7, 2018
- 4,971
- 971
I do noticed if you got FB page , and add products, it work like this straight to cart if I not mistaken? if visitor click
superskyman
Newbie
- Dec 21, 2018
- 24
- 7
We start brand new store as well, we use conversion, but we are not sure about the conversion EVENT we should begin with.
We began with 'purchase' conversion event, at least we made one sell out of it.... Then we tried 'add to cart'to trigger more 'conversions' but behaviour is really strange, we have plenty of 'add to cart' but no 'initiate checkout' or 'add payment info' or 'purchase' at all...We are not sure about best strategy.... My opinion is that we should focus on 'purchase' conversion event, even with very low conversion rate, i tend to think that Facebook knows very well who buys and who is just a 'tourist' that never buy anything (just add to cart then bye bye).....
Any suggestion would help a lot... Thanks
WebSoftware
Regular Member
- Apr 15, 2020
- 382
- 84
On your experience, facebook ads always get harder on election times?
Dolphin Team
Senior Member
- Sep 8, 2020
- 944
- 296
I can say from my own experience that during the elections, it is always difficult to work with advertising, we have a pause in our team now, because there are only losses during the elections.
SharkFX
Junior Member
- Jul 5, 2020
- 112
- 6
My ad account got disabled for the first time ( apealed and it got activated within 5 minutes) the day after it got suspended again, and they asked for my ID, i added my ID, and appealed and its been 10 days no answer Yet, i didnt violate any of their policy,always pay in time. what should i do ? any way to start using stealth accounts ?
TooCorny
Senior Member
- Sep 9, 2018
- 1,116
- 519
So after spending nearly 10k € in my FB Ad Account suddenly one morning II got the message " Your ad Account has been Suspended"
So here are my questions:
Can I create another Ad Account using different IP and Facebook Account and PC and start running ads back again to my Store?
Is it possible to Use the FB pixel I was using with my previous Ad Account?
Any tips to recover this Account somehow?
Thanks !
So here are my questions:
Can I create another Ad Account using different IP and Facebook Account and PC and start running ads back again to my Store?
Is it possible to Use the FB pixel I was using with my previous Ad Account?
Any tips to recover this Account somehow?
Thanks !