Facebook Ads tricks and hacks

Adivertising

Adivertising

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Let's share our best practices with Facebook Ads

(One trick/hack per comment)

Run engagement campaigns to a post that offers a discount or something for free / to a post that is engaging / to a quality post that people like because it's beautifully written or has good designs

Invite people who liked the post, to like your page.


This is more cost-effective than running other types of campaigns, since it costs less for reach and impression + you get page likes which is free ads for future offers

If you are running ads for a company that operates in B2B, scrape phone numbers and/or emails from Facebook, LinkedIn, Google Maps, Yellow Pages, Business Directories and upload them to Custom Audiences on Facebook Ads Manager.

Use that saved custom audience as an audience on campaigns for a 100% targeted audience.

Bonus tip: You can upload email lists to LinkedIn connections and invite them to connect with you for free.

Enable Instant Experience on the Ad (Campaigns -> Ad Sets -> Ad) and create a simple landing page there with a header, text with an offer, an image carousel for services/products, and a call to action button.

Facebook loves to keep visitors on its platform for as long as possible and the costs are drastically lower than a button that sends visitors directly to a website or call button.
For some reason, people react more to this kind of posts too.
 
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Target Your Website Visitors


Many shop owners instinctively use Facebook ads to reach out to new customers. However, it’s actually much more effective to target people who have already visited your website. They’re already familiar with your brand. They’ve already browsed your products. There’s already a connection there, so they’re more likely to buy from you. You just need to remind them! Using Facebook adverts, you can remind them about your website, and strengthen your brand identity in their mind.



First of all, you’ll need to use a little piece of code called a ‘Facebook pixel’. You place it on your website, so Facebook can gather information about who visits your site. Now, when setting up your advert, click the ‘Custom Audience’ option.Screenshot 2020-11-05 at 14.39.13.png

You’ll now see this option. Now, Facebook will target users who have already been on your website. You’re much more likely to get the click-through and sale using this technique.
 
Public niches don't need to use interest targeting)
 
TriLokEsha said:
Target Your Website Visitors


Many shop owners instinctively use Facebook ads to reach out to new customers. However, it’s actually much more effective to target people who have already visited your website. They’re already familiar with your brand. They’ve already browsed your products. There’s already a connection there, so they’re more likely to buy from you. You just need to remind them! Using Facebook adverts, you can remind them about your website, and strengthen your brand identity in their mind.



First of all, you’ll need to use a little piece of code called a ‘Facebook pixel’. You place it on your website, so Facebook can gather information about who visits your site. Now, when setting up your advert, click the ‘Custom Audience’ option.View attachment 151038

You’ll now see this option. Now, Facebook will target users who have already been on your website. You’re much more likely to get the click-through and sale using this technique.
Click to expand...
The same goes for current page followers, if you want to announce a new product/service or a new offer, target page "likers"

If you are selling gift material products, you can also target people who have a birthday (theirs or friend's/relative's) in the coming month(s). Add long-distance relationships if you want to try your luck
 
you'll get your account suspended soon or later using such practice,
so make sure to use temp accounts and payment methods
 
Adivertising said:
If you are running ads for a company that operates in B2B, scrape phone numbers and/or emails from Facebook, LinkedIn, Google Maps, Yellow Pages, Business Directories and upload them to Custom Audiences on Facebook Ads Manager.

Use that saved custom audience as an audience on campaigns for a 100% targeted audience.

Bonus tip: You can upload email lists to LinkedIn connections and invite them to connect with you for free.
Click to expand...
Nice thinking out of the box mate
 
Lets Make it said:
just missed understood the thread,
thought it was about bh methods, nvm :)
Click to expand...
I thought it was about the scraped email lists, but you can also buy these email lists from legitimate platforms (Even in Sweden, EU with strict privacy laws, companies sell these email lists)
 
wade.jenner said:
Any good tips for app installs through Facebook?
Click to expand...
If it is a game: Video of gameplay where you intentionally lose/don't find the solution. It drives visitors crazy how dumb you are and go and install the game to prove themselves they are smarter

If it is a normal app: I'm no expert in this field
 
TriLokEsha said:
Target Your Website Visitors


Many shop owners instinctively use Facebook ads to reach out to new customers. However, it’s actually much more effective to target people who have already visited your website. They’re already familiar with your brand. They’ve already browsed your products. There’s already a connection there, so they’re more likely to buy from you. You just need to remind them! Using Facebook adverts, you can remind them about your website, and strengthen your brand identity in their mind.



First of all, you’ll need to use a little piece of code called a ‘Facebook pixel’. You place it on your website, so Facebook can gather information about who visits your site. Now, when setting up your advert, click the ‘Custom Audience’ option.View attachment 151038

You’ll now see this option. Now, Facebook will target users who have already been on your website. You’re much more likely to get the click-through and sale using this technique.
Click to expand...

I want to add one more thing in this.
When you create website visit audience in facebook also create Look a like audience for same. The main website audience list size will depend on the traffic you are getting on website. So it may have lower audience size hence look a like will come handy to target people who shares similar interest.
 
break the hierarchy of public exclusions at the END of a lead capture campaign, you will see your numbers blow, leave the FB IA alone

ps: just at the end, you need a warm (or heated) pixel

sorry for my english
 
Hi to all ... I’m going to be crazy... how he’s doing this...
 

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approximated said:
Can you help me how to do that pls?
Click to expand...
Offer something for free in the ad creative and target people from poor countries. Ask them to like your page or tag friends in order to be part of the giveaway
 
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