Facebook Ads tricks and hacks

Tip for affiliate's running Fb conversions (ignore if you're E-com)

Publishing ads at a certain time heavily effects ad performance

- Always set to go live for 12am pacific time
- Publish roughly 6-12 hr's in advance to give FB ample time to review and approve before hand

Why?

Fb algorithm needs time to find the best customers for you, let it burn a small portion of your budget in the morning to find the right audience. Let the algorithm do the hard work, then once it has your budget will spend accordingly in that pocket of audience.

If you haven't decided yet your audience and product/service is flexible to change a bit, target expacts.

They usually miss their homeland and don't find themselves in the new country (a bit sad and anxious about making friends, having fun).

If you're selling guitars to those interested in music, you'll get better returns if you sell a Brasilian themed guitar to Brasilian expacts.

Would you recommend this strategy for local businesses such as contractors, roofers etc? These leads are looking specefically for a service vs a product they can instantly buy.

When you create a campaign on FB to promote music on platforms such a Spotify use a link tracker such as Pixelme or Toneden, that way you can actually track conversions and optimize your campaign accordingly and even retarget your audience.

Adivertising said:

Offer something for free in the ad creative and target people from poor countries. Ask them to like your page or tag friends in order to be part of the giveaway

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Is this allowed?