[How To] Create Unique Targeted Facebook Custom Audiences

[Hoco]

I discovered this after getting frustrated with Facebook's tools freezing and saying "not available" every other day.

What I found is that you can uncover more data on all your website visitors and even better create them into a custom audience to do as you please.

Now, I'm not the greatest with Facebook... So this may be already known.

As far as I'm aware, you cannot do this level of targeting through the normal methods (refining the audience etc. in the Audiences tab).

I know you can use Aggregated Values but with this you can manipulate the data even further.

With Facebook Analytics, you can filter anything and turn it into a custom audience!

And yes, you can create LLAs from them as well.

There are endless possibilities - so if you can filter, manipulate and use the data in analytics, you'll be able to find the best of the best audiences to target - as well as monitoring performances.

I'm going to walk you through how I created a LLA of the top 25% buyers who spent the most.

To do this you:

1. Go to Facebook Analytics in your Business Manager.

Not logged in: https://analytics.facebook.com/
Logged in: https://www.facebook.com/analytics/

2. Go to Activity -> Percentiles
This is on the right side of the dashboard.

3. At the top go to 'Add Filter' and select 'Create New Filter. -> 'Performed an Event' -> 'Purchases' -> 'With Greater Value Than A Percentage Of People' -> Select your value (I chose 75%).

As you will discover going through this step, you can manipulate the filter to whatever you desire...

This now filters out the Top 25% Purchases that have spent the most with you.

4. With the filter still applied, head over to the purple dropdown at the top and click it.

5. Click on Create Custom Audience

This will create a Custom Audience based on the filter you provided.

5.1 You can also save the filter here for the future

6. You'll be prompted to name the Custom Audience + Apply the filter:
Select your Ad Account and the filter - you can select Saved Filters here too.
You can also filter it by time - which is also powerful.

6. Create a LLA of the audience
Go to your audiences and simply create a lookalike from them

And there you have it, a LLA of the top 25% most valuable purchasers over the last 28 days, waiting to get targeted by your ads!

With analytics you can manipulate the data to REALLY go deep using multiple filters at once and really blend them to make an apex audience to target $$$.

Go and have a play around - that's the best way to learn how it works and what audiences you can find.

I hope this guide provided some value and will help anyone struggling to find hot potential audiences.

Good luck and happy prospecting.

 

[mattvei]

much thanks

 

[TonyG112]

I discovered this after getting frustrated with Facebook's tools freezing and saying "not available" every other day.

What I found is that you can uncover more data on all your website visitors and even better create them into a custom audience to do as you please.

Now, I'm not the greatest with Facebook... So this may be already known.

As far as I'm aware, you cannot do this level of targeting through the normal methods (refining the audience etc. in the Audiences tab).

I know you can use Aggregated Values but with this you can manipulate the data even further.

With Facebook Analytics, you can filter anything and turn it into a custom audience!

And yes, you can create LLAs from them as well.

There are endless possibilities - so if you can filter, manipulate and use the data in analytics, you'll be able to find the best of the best audiences to target - as well as monitoring performances.

I'm going to walk you through how I created a LLA of the top 25% buyers who spent the most.

To do this you:

1. Go to Facebook Analytics in your Business Manager.

Not logged in: https://analytics.facebook.com/
Logged in: https://www.facebook.com/analytics/

2. Go to Activity -> Percentiles
This is on the right side of the dashboard.

3. At the top go to 'Add Filter' and select 'Create New Filter. -> 'Performed an Event' -> 'Purchases' -> 'With Greater Value Than A Percentage Of People' -> Select your value (I chose 75%).

As you will discover going through this step, you can manipulate the filter to whatever you desire...

This now filters out the Top 25% Purchases that have spent the most with you.

4. With the filter still applied, head over to the purple dropdown at the top and click it.

5. Click on Create Custom Audience

This will create a Custom Audience based on the filter you provided.

5.1 You can also save the filter here for the future

6. You'll be prompted to name the Custom Audience + Apply the filter:
Select your Ad Account and the filter - you can select Saved Filters here too.
You can also filter it by time - which is also powerful.

6. Create a LLA of the audience
Go to your audiences and simply create a lookalike from them

And there you have it, a LLA of the top 25% most valuable purchasers over the last 28 days, waiting to get targeted by your ads!

With analytics you can manipulate the data to REALLY go deep using multiple filters at once and really blend them to make an apex audience to target $$$.

Go and have a play around - that's the best way to learn how it works and what audiences you can find.

I hope this guide provided some value and will help anyone struggling to find hot potential audiences.

Good luck and happy prospecting.

I just did this with an LLA of 4%. Is that OK or should I make it more broad?

 

[Hoco]

I just did this with an LLA of 4%. Is that OK or should I make it more broad?

You can only test it I'm afraid, but I find higher LLAs to be better 80% of the time generally.

 

[SERP Buster]

I discovered this after getting frustrated with Facebook's tools freezing and saying "not available" every other day.

What I found is that you can uncover more data on all your website visitors and even better create them into a custom audience to do as you please.

Now, I'm not the greatest with Facebook... So this may be already known.

As far as I'm aware, you cannot do this level of targeting through the normal methods (refining the audience etc. in the Audiences tab).

I know you can use Aggregated Values but with this you can manipulate the data even further.

With Facebook Analytics, you can filter anything and turn it into a custom audience!

And yes, you can create LLAs from them as well.

There are endless possibilities - so if you can filter, manipulate and use the data in analytics, you'll be able to find the best of the best audiences to target - as well as monitoring performances.

I'm going to walk you through how I created a LLA of the top 25% buyers who spent the most.

To do this you:

1. Go to Facebook Analytics in your Business Manager.

Not logged in: https://analytics.facebook.com/
Logged in: https://www.facebook.com/analytics/

2. Go to Activity -> Percentiles
This is on the right side of the dashboard.

3. At the top go to 'Add Filter' and select 'Create New Filter. -> 'Performed an Event' -> 'Purchases' -> 'With Greater Value Than A Percentage Of People' -> Select your value (I chose 75%).

As you will discover going through this step, you can manipulate the filter to whatever you desire...

This now filters out the Top 25% Purchases that have spent the most with you.

4. With the filter still applied, head over to the purple dropdown at the top and click it.

5. Click on Create Custom Audience

This will create a Custom Audience based on the filter you provided.

5.1 You can also save the filter here for the future

6. You'll be prompted to name the Custom Audience + Apply the filter:
Select your Ad Account and the filter - you can select Saved Filters here too.
You can also filter it by time - which is also powerful.

6. Create a LLA of the audience
Go to your audiences and simply create a lookalike from them

And there you have it, a LLA of the top 25% most valuable purchasers over the last 28 days, waiting to get targeted by your ads!

With analytics you can manipulate the data to REALLY go deep using multiple filters at once and really blend them to make an apex audience to target $$$.

Go and have a play around - that's the best way to learn how it works and what audiences you can find.

I hope this guide provided some value and will help anyone struggling to find hot potential audiences.

Good luck and happy prospecting.

Thanks bro. It is a nice guide for creating custom + look-alike audience. Will also give it a try as well, with my upcoming FB campaigns.

 

[TonyG112]

You can only test it I'm afraid, but I find higher LLAs to be better 80% of the time generally.

Thanks. I initially followed your steps with a 4% LLA but will expand to 8 or 10% and see how it goes.

 

[Deleted member 1107112]

Thanks mate

 

[Hoco]

Thanks bro. It is a nice guide for creating custom + look-alike audience. Will also give it a try as well, with my upcoming FB campaigns.

Good luck, you can use this on any event combination too. For example I have one that is for 3+ Pages & custom events (e.g 75% Page Scrolled or 3 mins video viewed). Creating some LLAs from this has had some great ROI.

Thanks. I initially followed your steps with a 4% LLA but will expand to 8 or 10% and see how it goes.

It also depends on your data available to you too, more event fires - the better. What I might suggest you do is go into your Analytics and try every single combination of events as it plugins in and tells you the CVR of that specific audience.

Purchase events are always going to be the best, but if you can find the patterns of events that have high CVR over time - then building LLAs from that can potentially outperform purchase LLAs too.

Have fun with it and good luck.

Thanks mate

You're welcome, I hope it helps out your FB efforts.

 

[SERP Buster]

Good luck, you can use this on any event combination too. For example I have one that is for 3+ Pages & custom events (e.g 75% Page Scrolled or 3 mins video viewed). Creating some LLAs from this has had some great ROI.

Sure, Already tried 3 mins video viewed and got some good results. But in my future campaigns will also try create LLAs from 75% page scrolled. Will also love to share the results of the same.