Ask me anything about Facebook Ads 2020

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Whenever I create CBO's for 4x ROAS interest I have tested out they perform well maybe for a day or 2 but after a few days they begin underperforming or doing weird things. The ads are served in Spain only so maybe it has to do with that, I keep audience sizes as big as possible, above 5 million always.
 
Would you agree that creatives will make or break your conversions (even if they click through to the website) I mean that in the way that if you got a copy on your creative that speaks to someone's emotions, they would be a lot more inclined to convert after a click than if you just "sell the product copy" without selling the experience.

Also, what is in your experience the main causes for facebook inconsistencies? I'm currently dealing with the following:

I launch a campaign that is doing great in terms of purchases and ROAS. It gets up to 25 purchases but then it dies down (basically, it went from pur every day to pur a few times a week) I would think it is ad fatigue but we're talking about LLA's with 3+ million in the audience. This happens for all my ads btw.

Of course it fluctuates with fb and you'll have good and bad days, but consistency to a point is almost impossible for me to reach at the moment.
 
Do you use separate payment method (paypal/credit card) for every account you run? Is it risky to use same Paypal on 5 different accounts (white/gray hat)?

Thanks
 
Hi,

We are on the verge of launching campaigns on Facebook, but still confused about the best way to get what we want : sales.

Here our website : http://www.sexy-cherry.com

We sell sexy lingerie for women target age around 30-50. We mostly target some European countries (france, germany, switzerland, netherland, UK, Italy, Sweden)...



*** Point zero ***

We have limited budget to succeed.... around 3000dollars for 3 months of survival.... After that it will be VERY difficult for us and BIG pressure

When we sell one product, we make average 8 dollars profit....




**** First point ****

- should we immediatly set our FB campaign for conversion / purchase ?

Some guys say that even without any pixel data, this is better to go straight to the point, some other people say we should begin to create traffic then target custom audience from visitors adding to cart/purchasaing....





**** The second point ***

- shouldn't it be financially better/safer to buy some services here to bring traffic with Google keywords, it seems very cheap (around 0.5ct for 1000 visits)....? ex : https://smmfansfaster.com/ >>>>

but we may be mistaking about the quality of the service.... cause if we have 1000 targeted persons (through keyword) visiting daily our website, we sure will be able to sell... but the pricing of services seems quite cheap so there is obviously something i don't understand... Only 1% conversion and this would be 10 sales....


1597060119180.png




- if we bring traffic throughout Google, or any other social media, will this traffic be 'collected' by FB Pixel ?



Thanks for your help (we really need help indeed)
 
A question about the sequence of white pages before the black landing page.

I make ads for weight loss, and the sales page is considered black for ads.

Therefore, to avoid blocking by advertising policy, I inserted a sequence of 5 white pages before the landing page.

These 5 white pages are a kind of questionnaire where the user will answer some questions before accessing the landing page.

I understand that in a manual analysis I will probably be blocked, however, my intention is to just delay the block in an eventual automatic verification.

My question is:

I am following this 5-page model, however, I would like to know if there is any logical explanation for this number of pages. Really, does Facebook's algorithm advance by only 5 pages?

Can I decrease this number of pages?
 
Can you help me in running gambling campaigns on fb
We cant make Facebook advertising instead of you, but you can ask us specific questions. Our experts will help you to find an answer

How would you rate the Facebook Traffic Conversion ...like let's say against Adwords Traffic?
It cant be rated or compared - these are 2 absolutely different sources with own algorithms, features, tips etc. But what we can suggest - is to focus on one of the sources, dive deeper into it and become an expert in one of them. It is the most efficient way to start advertising and earn on it

Nothing has worked for me lol. I only use engaged shoppers do get people to comment/share etc. I don't tend to get a lot of clicks and it's a loss everytime. I sell my shirts for about 20$ (gives me only about 7$ profit for ads).

Do you mean that I should target more and get my audience smaller? Perhaps closer to 50k-100k audience and then retarget with those numbers?

I'll try PPE campaigns but again, should I aim for a smaller audience?

Thanks
Basically yes, we can recommend you to narrow your audience by interests. Narrowing can be a good measure for targeting a specific audience and finding the best converting group of people on Facebook. If you dive deeper into interests, it can help to decrease your cost per sale. But be careful - narrow audiences will make your CPM more expensive

Hi my friend, so Facebook tracks the laptop ID, every time it gets to the checkpoint when you create account. Everything’s new like IP browser, history etc but the laptop is the same. Is there way to hide my laptop fingerprint and not needing to replace the laptop? Except multilogin app as it is high priced
Multilogin apps may be a priced solution, yet it is the most effective and easiest one. There may be an alternative manual ways, we recommend you searching them on tech forums.

Yes and the last, is it good way to spoof your device using random user agent switcher, for example change user agent to IPhone and create the account.
An anti-detect browser will do. Using just browser add-on won't work probably. Yet you may try, why not

If a newbie is trying to learn Fb ads by running a small ad campaign. What will you suggest?
Start working with affiliate networks. Choose some WH offers, specifically products you are familiar with.

Does Facebook listen to me for ads?
There is a lot of controversy about mysterious facebook voice snooping, but all these theories never had any proofs.

How to approach creating safe pages when cloaking? What kind of pages will i need, do they need to be credible?
Do i need ad servers?
I am planning to work with crypto affiliates.
Any neutral theme should be fine, and yes, they should be credible. No, you don't need ad servers.

Adding one more question. Will LTD business cards, physical ones, be better than personal cards?
It's better to use business cards as they have much more trust.

Whenever I create CBO's for 4x ROAS interest I have tested out they perform well maybe for a day or 2 but after a few days they begin underperforming or doing weird things. The ads are served in Spain only so maybe it has to do with that, I keep audience sizes as big as possible, above 5 million always.
This could possibly be a problem with your target audience, but the only way to be sure to closely analyze your campaign settings.

Would you agree that creatives will make or break your conversions (even if they click through to the website) I mean that in the way that if you got a copy on your creative that speaks to someone's emotions, they would be a lot more inclined to convert after a click than if you just "sell the product copy" without selling the experience.

Also, what is in your experience the main causes for facebook inconsistencies? I'm currently dealing with the following:

I launch a campaign that is doing great in terms of purchases and ROAS. It gets up to 25 purchases but then it dies down (basically, it went from pur every day to pur a few times a week) I would think it is ad fatigue but we're talking about LLA's with 3+ million in the audience. This happens for all my ads btw.

Of course it fluctuates with fb and you'll have good and bad days, but consistency to a point is almost impossible for me to reach at the moment.
You're totally right about the emotion appealing side of the creatives in your ads! What about your campaigns, I think that you need to make a split-test and make some plays with the audience + creatives. Maybe this will help you to find a way for optimization!

Do you use separate payment method (paypal/credit card) for every account you run? Is it risky to use same Paypal on 5 different accounts (white/gray hat)?

Thanks
Basically we recommend to use 1 card per 1 Facebook account. But sometimes the same card can be attached to more accounts, what is not a safe approach. 1 card - 1 account is the safest scheme

Any tips on recovering a completely banned facebook account and BM?
For recovering completely banned Facebook accounts we suggest to write appeals to Facebook support. Even if they reject one or two appeals, try to send a new one - sometimes they approve your 3rd or 4th appeal, so it will help you to get an account back

Hi,

We are on the verge of launching campaigns on Facebook, but still confused about the best way to get what we want : sales.

Here our website : http://www.sexy-cherry.com

We sell sexy lingerie for women target age around 30-50. We mostly target some European countries (france, germany, switzerland, netherland, UK, Italy, Sweden)...



*** Point zero ***

We have limited budget to succeed.... around 3000dollars for 3 months of survival.... After that it will be VERY difficult for us and BIG pressure

When we sell one product, we make average 8 dollars profit....




**** First point ****

- should we immediatly set our FB campaign for conversion / purchase ?

Some guys say that even without any pixel data, this is better to go straight to the point, some other people say we should begin to create traffic then target custom audience from visitors adding to cart/purchasaing....





**** The second point ***

- shouldn't it be financially better/safer to buy some services here to bring traffic with Google keywords, it seems very cheap (around 0.5ct for 1000 visits)....? ex : https://smmfansfaster.com/ >>>>

but we may be mistaking about the quality of the service.... cause if we have 1000 targeted persons (through keyword) visiting daily our website, we sure will be able to sell... but the pricing of services seems quite cheap so there is obviously something i don't understand... Only 1% conversion and this would be 10 sales....


View attachment 142267

- if we bring traffic throughout Google, or any other social media, will this traffic be 'collected' by FB Pixel ?

Thanks for your help (we really need help indeed)
Campaign target. Nowadays it is safer to warm up the BM before you start your main campaigns. So you can choose a Traffic target, then set up 5-10$ of a daily budget and spend them to something white. It looks more trusted for Facebook before you start a Conversion campaign.

https://smmfansfaster.com/ - we cant recommend or say something about other services, it is better to ask that service representatives about their prices and efficiency.

About pixel. Pixel collects information about Facebook users who click on advertising and make sales on other websites. As far as Facebook knows everything about their audience, they can precisely determine those people, who buy your products - by their gender, age, location, interests, hobbies and other parameters. This way Pixel can learn - after 50 conversions Pixel knows a portrait of your audience who clicks to your ads and buys your products.

Thats why Facebook will not know anything about the user, who clicked to your website from Google. So such Pixel teaching can be not really effective

A question about the sequence of white pages before the black landing page.

I make ads for weight loss, and the sales page is considered black for ads.

Therefore, to avoid blocking by advertising policy, I inserted a sequence of 5 white pages before the landing page.

These 5 white pages are a kind of questionnaire where the user will answer some questions before accessing the landing page.

I understand that in a manual analysis I will probably be blocked, however, my intention is to just delay the block in an eventual automatic verification.

My question is:

I am following this 5-page model, however, I would like to know if there is any logical explanation for this number of pages. Really, does Facebook's algorithm advance by only 5 pages?

Can I decrease this number of pages?
It is always net easy to understand, how deep Facebook is digging for checking your ads. Many affiliates use only one page with a simple question and lead to the main page after it. Of course, lifetime of their campaigns is not really long, but anyway they pass through a Facebook moderation in most of cases. This way they lose little traffic, because funnel has not many clicks before a main page.

Your funnel maybe safe, but in our opinion it is too long. Try to decrease amount of White Pages and test this approach - you need to see, if Facebook is going to disable your campaigns faster or not. Testing is always the best way to check the hypothesis
 
Hi, I'm in big trouble. Facebook deactivated my ad account after 25k spend the past 6 months and after 2 appeals they said decison is final. No idea why. 2 weeks ago I did place one test ad from the MMO niche that got deatcivated after some days but beside that I only had 3 ads for my dropshipping business running without issues. No chance to move on with that account. I need to get a new facebook account + facebook business manager (for creating new ad accounts). I gues creating a new facebook with a fantasy name doesn't make too much sense. I have a second account since 2 years I rarely used, can I create a business manager with this one and set up a new business under my name but using a different credit card?
 
Minimum amount an ad should spend per day for it to be delibered correctly? What about ad groups?

Do you believe in duplicating winnee ads in a campaign omce you get the winning creative?
 
please help me . i got some problem with fb ads
i have my own website and use short with bitly put on fb ads and i did review everythings good my landing pages,
i set budget 5-10$ per day and waiting campaign got approved 4-5 hour. and after i check my fb ads got alot clicked 150 click and also bitly 125 click . but in my website visitor 0 view??
and i did put button for CPA still always 0 ??
what the problem please help me

fb stats look as traffic saudi arabia :
dhC5F3O
.
2P5J0eU
bitly stats :
7DptN5s
fb ads link :
a8et2l0
my landing page with button cpa for saudi arabe :
WIyupdE
 
Last edited:
If I place pixel or GTM tag on a shopify store and account gets banned, so i buy new fb account, can I use new pixel on same shopify site but change shopify site URL - or will this get ban as FB pixel detects traffic to same shopify site.
 
Hi, I'm in big trouble. Facebook deactivated my ad account after 25k spend the past 6 months and after 2 appeals they said decison is final. No idea why. 2 weeks ago I did place one test ad from the MMO niche that got deatcivated after some days but beside that I only had 3 ads for my dropshipping business running without issues. No chance to move on with that account. I need to get a new facebook account + facebook business manager (for creating new ad accounts). I gues creating a new facebook with a fantasy name doesn't make too much sense. I have a second account since 2 years I rarely used, can I create a business manager with this one and set up a new business under my name but using a different credit card?
Yes, of course, you can create a business manager and tie up another credit card. Facebook can't see the cardholder.
Minimum amount an ad should spend per day for it to be delibered correctly? What about ad groups?

Do you believe in duplicating winnee ads in a campaign omce you get the winning creative?
For an adequate assessment, it is necessary to spend about $50 per day. If you make duplicates of a group of announcements (not announcements), you can get another audience
please help me . i got some problem with fb ads
i have my own website and use short with bitly put on fb ads and i did review everythings good my landing pages,
i set budget 5-10$ per day and waiting campaign got approved 4-5 hour. and after i check my fb ads got alot clicked 150 click and also bitly 125 click . but in my website visitor 0 view??
and i did put button for CPA still always 0 ??
what the problem please help me

fb stats look as traffic saudi arabia :
dhC5F3O
.
2P5J0eU
bitly stats :
7DptN5s
fb ads link :
a8et2l0
my landing page with button cpa for saudi arabe :
WIyupdE
The first reason is redirect. Facebook doesn't like it in any way. Try to link it without redirect.
If I place pixel or GTM tag on a shopify store and account gets banned, so i buy new fb account, can I use new pixel on same shopify site but change shopify site URL - or will this get ban as FB pixel detects traffic to same shopify site.
Yes, of course, you can put a new pixel on the site. You can do the following scheme: the first donor account provides only a pixel, which is distributed to other accounts and if the second account is banned, then the first will have nothing.
 
With aged PVA accounts bought from marketplace what is the safest / your recommended way to use for advertising after you first login? Do you change the phone number, to prevent seller access or do you change password? How much warming up do you recommend doing before making page, BM then adding card and advertising?
 
With aged PVA accounts bought from marketplace what is the safest / your recommended way to use for advertising after you first login? Do you change the phone number, to prevent seller access or do you change password? How much warming up do you recommend doing before making page, BM then adding card and advertising?
Aswell as when to make FB page
 
No i didnt any redirect spam . just put link with button ?
Bitly links are considered not friendly to Facebook, if you use them, they might give you issues, you can google it, are bitly links good for a Facebook and you will find your answer. You can use your website link, no problem at all.
 
Recently i have noticed a major increase on CPM. do you know why? Its like, fb is charging triple amount than before.
 
Does FB increase CPM's or serve poor traffic to accounts with bad history?

I run ads on a verified BM through my personal profile and CPMs are ridiculous right now, I'm seeing $40-50 in US and $30-35 in CA with a video ad. I know for a fact this video was getting $11-$15 CPMs because a colleague of mine tested it before me

I have lost 4 accounts on this BM but I have 6 that are active. Is it possible my browser/device fingerprint could be flagged and I'm getting poor CPMs as a result? Or is this simply creative burnout?
 
With aged PVA accounts bought from marketplace what is the safest / your recommended way to use for advertising after you first login? Do you change the phone number, to prevent seller access or do you change password? How much warming up do you recommend doing before making page, BM then adding card and advertising?
The best thing to do is to disable notifications in your account and then launch an advertising campaign. We do not recommend changing the password or anything like that.
No i didnt any redirect spam . just put link with button ?
Bitly = redirect. Direct reference is required.
Recently i have noticed a major increase on CPM. do you know why? Its like, fb is charging triple amount than before.
We need to understand the target audience you're advertising to.
Does FB increase CPM's or serve poor traffic to accounts with bad history?

I run ads on a verified BM through my personal profile and CPMs are ridiculous right now, I'm seeing $40-50 in US and $30-35 in CA with a video ad. I know for a fact this video was getting $11-$15 CPMs because a colleague of mine tested it before me

I have lost 4 accounts on this BM but I have 6 that are active. Is it possible my browser/device fingerprint could be flagged and I'm getting poor CPMs as a result? Or is this simply creative burnout?
Perhaps your target audience has already seen your ads and is no longer interested in them. Try to change your creative, approach. Facebook doesn't increase CPC if there's a bad reputation for an account.
 
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