ok here's the thing about TikTok. Yes, the videos on there are mostly stupid. Actually, they are quite clever and viral but stupid. But that's why it's brilliant. You do a little dance and you get 2 million views. You show some cute animals or camera tricks, ride a skateboard, jump off a mountain, slomo beautiful scenery, whatever but people get thousands of views for almost doing nothing really. That's why it's brilliant. So while the app is sort of annoying seeing all the stupid stuff on there, the fact remains, it is one of the most viral and potent sources for traffic if that's what you want.