bertellinator
Newbie
- Jul 3, 2020
- 24
- 19
You often have that annoying customer who wants to pay cheaper for CPC in search campaigns, no matter what.
A cheap CPC should only be the focus when you want clicks, without worrying about quality or final result (sales).
Anyway...
When I need to lower the CPC I do the following:
1 - I keep my keyword correspondence.
2 - I dramatically decrease my bid.
3 - Dramatically increase the ad region.
This way your campaign can participate in many more auctions and is more likely to get a cheaper CPC.
If it still doesn't work, double your kw and use the other keyword matches.
Just avoid broad match. This way you avoid a lot of garbage and you get a cheaper CPC for good searches.
A cheap CPC should only be the focus when you want clicks, without worrying about quality or final result (sales).
Anyway...
When I need to lower the CPC I do the following:
1 - I keep my keyword correspondence.
2 - I dramatically decrease my bid.
3 - Dramatically increase the ad region.
This way your campaign can participate in many more auctions and is more likely to get a cheaper CPC.
If it still doesn't work, double your kw and use the other keyword matches.
Just avoid broad match. This way you avoid a lot of garbage and you get a cheaper CPC for good searches.
