Question about new black hat SEO technique

[djivan]

Hello,

I'm monitoring my keywords and important phases with Google Alerts.

In last days I'm receiving strange alerts like these:




As you can see Google "thinks" that on the website of one of my competitors is mentioned my brand name and text from my page.

The link under the "Competitor-web-site.net login" lead to some kind of forwarding page with strange long URL:

cdyxphblzve.some-dom-name.com/bitcoinroxy/competitor-web-sitenet-login-646.php&ct=ga&cd=CAEYACoTOTD5MjIyMTg0MTY3MTI1ODk5NjIcNmRkMjhiNzI5NTNhNjUxYjpjb206Ymc6VVM6TA&usg=AFQjCNE_rN97cLLxWXHq-EA4m3vj01oBrmQ

When I'm opening the link after redirect chain I'm landing to the web page related to the business niche where working. But the information om this end page is not in direct competition with my business.

For example, if I'm selling green apples and the competitor's website selling red apples. The end page of the redirection chain is a fruit shop selling pineapples, bananas, and etc. But in this fruit shop not selling apples.

Does any of you know what is the idea of this black hat technique?

I think that the pineapples fruit shop does all these dirty tricks to mislead google and clients looking for apples, that he selling apples. In this way, he will receive more visitors.

Is that technique harming of my White SEO and reputation?

Can I do something to prevent these abuses of my keywords?

 

[Mr Positive]

I’m not sure if this some kind of gsa blast, or a harmless link, or it’s negative seo as you fear is it onlu one link or more like this

 

[djivan]

I’m not sure if this some kind of gsa blast, or a harmless link, or it’s negative seo as you fear is it onlu one link or more like this

What is "gsa blast"?

The links are many. I'm receiving such alarms in the last 2-3 weeks for all my product pages.

I also monitor money-making keywords related to my business. There the situation is the same. The new alerts for websites that use these keywords are only from pages like this.