mezzofanti
Senior Member
- Feb 24, 2017
- 969
- 798
Here is a copy-paste from the last newsletter from FE International (highly recommended, IMHO):
"The New Head of Google Search will be Prabhakar Raghavan, the current head of Google Ads. Product teams are usually separated at Google, and Raghavan will be retaining control of Google Ads, this is being seen by many as a worrying departure from normal procedure. The goals of Google Ads and Google Search are contradictory, as Google Ads aims to drive as much revenue as possible by selling greater search visibility to their customers. Search Optimization, on the other hand, can provide this visibility for free. Google Ads' interest in gaining more dominance over search results, and providing more space for advertisers, is also seen as contradictory to Google Search's aim of providing the best user experience possible."
For short - everything happens with a reason. Does anybody still think that they are going to roll back the update? Not even when the hell freezes over
"The New Head of Google Search will be Prabhakar Raghavan, the current head of Google Ads. Product teams are usually separated at Google, and Raghavan will be retaining control of Google Ads, this is being seen by many as a worrying departure from normal procedure. The goals of Google Ads and Google Search are contradictory, as Google Ads aims to drive as much revenue as possible by selling greater search visibility to their customers. Search Optimization, on the other hand, can provide this visibility for free. Google Ads' interest in gaining more dominance over search results, and providing more space for advertisers, is also seen as contradictory to Google Search's aim of providing the best user experience possible."
For short - everything happens with a reason. Does anybody still think that they are going to roll back the update? Not even when the hell freezes over