SEO is dead for content marketing?

[MisterF]

SEMrush has analyzed 700,000+ blog posts to find the perfect content formula.

The report also reveals the survey results from 1200 content marketers on their content marketing strategies, goals, budgets, challenges, and metrics.

 

[Psh]

Interesting, thanks for the share. I think I'm lacking on the "publish how to"-content.

 

[SprintBoog]

The content still the king.
search engines wanna happy visitors (clients) if you align with this you will see the green

 

[MisterF]

Longer content gets more views and shares too.

Average reading time is around the 3 minute mark.

 

[TheVigilante]

Content marketing is the shit!

 

[Psh]

Longer content gets more views and shares too.

Average reading time is around the 3 minute mark.View attachment 136056

So true. I always go with minimum 2k, but rather 5k words per money article.

 

[MisterF]

Long Tails Convert !!!!

 

[Psh]

Long Tails Convert !!!!

View attachment 136057

Dude this thread alone taught me more in the past year than anything else.. I needs to focus more on longtails. Conversion rate can be way more important than search volume, and it's easy to forget.

 

[Mr Positive]

Insightful update definitely will have to work on studying this and improving advices for clients

 

[TheVigilante]

Dude this thread alone taught me more in the past year than anything else.. I needs to focus more on longtails. Conversion rate can be way more important than search volume, and it's easy to forget.

thats why we need to have a CRO section I dont understand why CRO section is still not there on this forum

 

[MisterF]

Final thoughts.

Plan your strategy well, your keyword research is so important from the outset.

Takeaways to keep in mind:

Have a good weekend, hope you found this informative.

Olga from SemRush is a great person to talk to and her presentations are excellent!

 

[Psh]

thats why we need to have a CRO section I dont understand why CRO section is still not there on this forum

 

[t2van]

@MisterF

Not looked as I'm being lazy but is this from 2020 data or 2019?

ALSO, have they done something similar in the past or annually to compare or is there any other similar data to compare to (although imagine would be hard if the pool sample size changes) but might give further insight on trends or if things do change year on year or stay the same - regardless of what goes on with updates!

Dude this thread alone taught me more in the past year than anything else.. I needs to focus more on longtails. Conversion rate can be way more important than search volume, and it's easy to forget.

Can confirm the long tail performs WAY better! I think it's a better strategy to aim for using an eCommerce site and works well for consumable items/products as the customer is either replacing or knows what they want.

I've also found the customer base coming from long tails has a better understanding of the product so customer support pressure is eased that's how I started out!

 

[bandititf9]

Longer content gets more views and shares too.

Average reading time is around the 3 minute mark.

How many words does an average person read in 3 minutes? if it's less than 2k-3k words, maybe it's better to write exactly to fit the average.

 

[leechesBleechin]

How many words does an average person read in 3 minutes? if it's less than 2k-3k words, maybe it's better to write exactly to fit the average.

Average joe only reads 300-600wpm, if your a good reader its not hard to get up to 2000+

 

[Leader777]

Long Tails Convert !!!!

View attachment 136057

Indeed!

 

[proxygo]

Longer content gets more views and shares too.
Average reading time is around the 3 minute mark.View attachment 136056

ide probably guess after covid that 3mins might be more as
people spend more time at home

 

[Leader777]

ide probably guess after covid that 3mins might be more as
people spend more time at home

I don't think so since most people like to see videos than read but i can be wrong

 

[imanseptian]

Wow, there's a significant improvement, for longer contents to get viral. I should use more than 3k words articles more often. Thanks for this great share.

 

[Fresh Ideas Marketing]

Thanks for sharing this report. Longer content and meaningful content is really important. It generally get some good rankings too , with a little bit of effort.