SEO is dead for content marketing?

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Long tail are always true winners. They are more query specific and generates better leads.
 
Interesting results, though the implications are unpleasant.
The apparent popularity of 3k+ long articles means that bloating will probably become the new norm. I doubt that your casual readers (the ones making up the vast majority of the reader base) are regularly reading content that needs 3k words to be relevant and/or comprehensive.
 
Stackz said:
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Me too
 
t2van said:
@MisterF

Not looked as I'm being lazy but is this from 2020 data or 2019?

ALSO, have they done something similar in the past or annually to compare or is there any other similar data to compare to (although imagine would be hard if the pool sample size changes) but might give further insight on trends or if things do change year on year or stay the same - regardless of what goes on with updates!



Can confirm the long tail performs WAY better! I think it's a better strategy to aim for using an eCommerce site and works well for consumable items/products as the customer is either replacing or knows what they want.

I've also found the customer base coming from long tails has a better understanding of the product so customer support pressure is eased that's how I started out!
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I was watching a live broadcast as I was posting this, so the information was posted today, but the results it appears were from data supplied to SemRush regarding last years stats ( if that makes sense ).
 
The marketing world whisper that SEO is dying While SEO isn't dead, over the years, elements of it have either died or evolved into something totally new. As a result, outdated SEO tactics can now actively kill your ranking
 
Thanks for your insightful content. But the real question is "How do we beat competition?" things which used to be achieved just in few months are taking years now :/ Google has messed up everything.
 
ShashiKumaar said:
Thanks for your insightful content. But the real question is "How do we beat competition?" things which used to be achieved just in few months are taking years now :/ Google has messed up everything.
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As the saying goes, SEO isn't a sprint it's more like a marathon.
 
rafark said:
It's a bit weird that long tails are depicted in that image as longer phrases, it would probably be more accurate to say something like "target more specific phrases", since long tails can be as short as one keyword.
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I've always regarded long it's to be at least 3 words long.
 
MisterF said:
I've always regarded long it's to be at least 3 words long.
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Id agree with that.

Although I think long tail keyword optimisation should also be mixed in with voice to create your own "keywords" or "search phrase" for that product or page. After writing something or looking at the product start to ask your self what do you want to know about it and generate additional content around your own query - chances are if you thought / asked that question other people are also looking for it.

I think that's the best way to treat "long tail" research going forward than being heavily focused on the keyword side of things..
 
If you dont get result after doing this all, it makes you frustrated.
 
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