Any Taboola Advertiser here?
- Thread starter cleanhead
- Start date
- Jul 26, 2016
- 14,042
- 13,123
Some basic pointers:
- Rotate and make new creatives every other day to minimize banner blindness.
- Use a good tracker such as Voluum or Binom to identify good placements and offers.
- Have a big budget (be willing to spend atleast 50$ per day on advertising and testing alone) if you wanna compete with the big fish on Taboola.
- Get a fast webhoster/consider a CDN Setup to maximize ROI and Profits.
- Don't rely on one single traffic source, test others as well (Outbrain for example, if you are promoting native ads)
D
Deleted member 813988
Guest
Ad Operations/Media Buying is what I do for a living.
You're right, but here're some additional points:
You can't affect banner blindness by changing creatives. Of course, some creatives perform better than the others - this is a matter of testing, same on any other platform. You don't have to change banners often, I run the same banners for over 6-12 months and there is no blindness.
You don't always compete with a big fish on Taboola, but this platform technically works differently than FB, for example. The larger budget is needed for the campaign to get the results, even if there is no competition, it's just how it works.
You can be just fine with Taboola alone. It's a matter of choice Taboola, Outbrain, or a similar network, if your campaign is running fine, I don't see any reason to spread budget.
You're right, but here're some additional points:
You can't affect banner blindness by changing creatives. Of course, some creatives perform better than the others - this is a matter of testing, same on any other platform. You don't have to change banners often, I run the same banners for over 6-12 months and there is no blindness.
You don't always compete with a big fish on Taboola, but this platform technically works differently than FB, for example. The larger budget is needed for the campaign to get the results, even if there is no competition, it's just how it works.
You can be just fine with Taboola alone. It's a matter of choice Taboola, Outbrain, or a similar network, if your campaign is running fine, I don't see any reason to spread budget.
DulalKisku
BANNED
- Jun 4, 2016
- 1,573
- 717
D
Deleted member 813988
Guest
You can, but it makes sense to optimize campaigns first and scale towards the goal daily spent.
BlackMinded
Junior Member
- May 19, 2018
- 111
- 33
how taboola perform in low budget campaign?
VitalyProkofiev
Regular Member
- May 19, 2021
- 404
- 335
Quite stable, no problems.
About banner blindness, Deleted member 813988 made good point, there's no way you can see effects of it after few days, Taboola is literally biggest ad network in the world, they have MSN home traffic for example, there's no way you can reach whole audience in two days (or two weeks or two months). I also have been running exact same creative for two years straight, without noticeable decrease of conversion rate or CTR, wiyh daily budget over 1k$ on mobile alone, in single moderate sized country.
Saying that, there is actually a reason to try new creatives pretty often, but it has nothing to do with blindness, but rather how Taboola's biding system works - with new creative it gives you bunch of better traffic to evaluate CTR of ad, so you might benefit from that, and also find some new profitable spots.
About banner blindness, Deleted member 813988 made good point, there's no way you can see effects of it after few days, Taboola is literally biggest ad network in the world, they have MSN home traffic for example, there's no way you can reach whole audience in two days (or two weeks or two months). I also have been running exact same creative for two years straight, without noticeable decrease of conversion rate or CTR, wiyh daily budget over 1k$ on mobile alone, in single moderate sized country.
Saying that, there is actually a reason to try new creatives pretty often, but it has nothing to do with blindness, but rather how Taboola's biding system works - with new creative it gives you bunch of better traffic to evaluate CTR of ad, so you might benefit from that, and also find some new profitable spots.
ArnoldMC77
Regular Member
- May 13, 2018
- 204
- 94
How long does it take to see results in the online gaming niche? I got an ad approved and it has been three weeks, I have gotten signups but no FTD. Anyone have any feedback?