Ask me anything about Facebook Ads 2020

[robin69]

d you buy treshold accounts if yes which vcc provider you use?

 

[dontfarm]

i see some guys who earn thousands of dollars daily with FB ads doing dropshipping or other things. how do they do it?

is there any secret to FB ads that some people make great returns with it?

You can speed up the process of approval with that link https://www.facebook.com/help/contact/186912391909649

Which is the best source to learn FB Ads from real-time case studies? (Any YouTubers or source you know)

There are many experts nowadays, who create their own case studies and courses, from which you can learn Facebook advertising. This source is becoming more popular, thats why it is not a problem to find tons of information about Facebook. However, not all of information is really useful and bring you closer to profits.
We recommend a complex approch to learn Facebook advertising:
1) If you still dont know, which product or service to be promoted, research different affiliate marketing verticals and choose a one for you
2) When you have chosen a vertical, you need to look for an expert in this concrete product, who is successfully practicing advertising by himself and capable to teach you. We cannot give any recommendations, because there are hundreds of professional advertisers and mentors around the globe. But what you can do is to dive deeper into affiliate forums, ask users if they know somebody in your vertical, research reviews on the experts recommended, find them on youtube and make a decision about buying his/her courses.

Here are some forums, which will help you to find your mentor:
https://stmforum.com/
https://www.iamaffiliate.com/
https://www.affiliatefix.com/

Start your journey from these popular communities. There are tons of useful articles and cases, tips and manuals etc. Strong community will help you to find a good mentor in any of verticals on Facebook

What is the fastest way to get an ad to be approved?. Except on todays situation it is understandable because of COVID-19

Doing WH advertising sometimes is less profitable, but more stable at the same time.
Less bans and less technical solutions to cloak you ads.
There is no secret you can set up a Shopify shop and promote it with your own products and make money

 

[bpjw10107]

How to use my own Facebook pixel collection into your ads account?

 

[mdsajib]

How can i promote cpa offers by Facebook ads?

 

[Gillyrocker]

What is the best ad format? Which provides more results as compared to other ad formats. I know the single image ad is the best performing ad type. But I want to know your suggestion.

 

[fasttrak]

Stupid question, but can I create an add which simply drives traffic to my website? I do not want to create a FB page, I just want the user to be redirected to my site. Does FB work like that?

By the way, this would be for a whitehat product and from my personal account, so obviously there are no account or product issues.

 

[fasttrak]

Stupid question, but can I create an add which simply drives traffic to my website? I do not want to create a FB page, I just want the user to be redirected to my site. Does FB work like that?

By the way, this would be for a whitehat product and from my personal account, so obviously there are no account or product issues.

Answered - I spent the last 2 hours reading up on FB ads and created what I wanted. I am waiting for it to be approved now.

 

[Forest Code]

Can i use Vietnam Facebook ads account with US billing for ads?

 

[GrowthStrategist]

How do Facebook know whether or not you are dropshipping? I mean if I have products on my website from a local wholesaler - on what basis would they ban me without asking for photos of my stock?

 

[dontfarm]

How can i promote cpa offers by Facebook ads?

Depending on the offer you have, there are unlimited possibilities to promote CPA offers on FB. All depends on you imagination
In general we can split the approach in two
- White Hat offers such as solar panels, loans in USA, e-com education and etc do not require cloaking or any aggressive approaches.
- Black Hat - here the amount of offers spins wild - CC submits, Adult, Dating, Nutra, Gambling and etc. All of these you would have to cloak and warm accounts.

However, in both of these cases you would need accounts, as Facebook bans for White Hat as well as Black Hat

What is the best ad format? Which provides more results as compared to other ad formats. I know the single image ad is the best performing ad type. But I want to know your suggestion.

There is no straight or one answer, all depends on your offer and angle. IN our practice video format performs better.

Stupid question, but can I create an add which simply drives traffic to my website? I do not want to create a FB page, I just want the user to be redirected to my site. Does FB work like that?

By the way, this would be for a whitehat product and from my personal account, so obviously there are no account or product issues.

Yes, you can drive traffic directly to your website. But you can’t launch a campaign without a Fan Page. Fan Page is a simple page on Facebook, from which your ads are showing to the audience. It is an avatar and a name which you see above an advertisement, when you find an ad on Facebook or Instagram. So this page should be created for making your own promotion. It is very simple to create, sometimes all you need is just 2 pictures (avatar and cover) and a name. For higher trust we recommend to make some relevant posts on your fan page. Also it is good to boost a post from your fan page for bringing real users on it.

Can i use Vietnam Facebook ads account with US billing for ads?

Different account’s and card’s geos can be estimated by Facebook as a suspicious activity - it is strange for FB, that you use a vietnam account and an american card. But if you have a card with a high premium status (like platinum), it doesn’t matter by which country it was issued. As far as such cards have trusted bin-numbers, they are perfectly suitable to any Facebook geo. We recommend to use cards whose geos match accounts’ geos, or to have a card with a premium platinum status

How do Facebook know whether or not you are dropshipping? I mean if I have products on my website from a local wholesaler - on what basis would they ban me without asking for photos of my stock?

I think that they are banning you not because of dropshipping. It's not restricted on facebook advertise dropshipping products. Try to check your settings/ads maybe you do something aggressive in that set ups. I know a lot of advertisers who run dropshipping products without issues

 

[Leodare]

What do you think of Broad Targeting? Seems like everytime when I roll out a new campaign with Broad Targeting with a video, it performs very poorly. Do you recommend this or do you think this should never be done for facebook ads?

 

[kingcity]

I submitted an ads, with Lead generation as objective.
After user enter their email, they have the option to click our whatsapp URL to initiate a whatsapp chat with our business.

--------------

My ads got rejected and suspended, for the following reason:

28. Circumventing Systems

Policy
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.

Examples
Use unicode characters or symbols in ad text with the intent to obfuscate words or phrases
Restrict Facebook’s access to an ad's destination page
Attempt to create new advertising accounts after we enforce on existing accounts for violations of our policies
------------------

This don't even make any sense, I didn't even submit any URL I own to facebook. The only URL I submitted was a whatsapp link which is owned by facebook as well.

Any thoughts?

 

[Yassi]

I see some people use fb ads for completely free and they use some cc that can allow them to spend to 5k$ until fb start to charge them back , do you have any idea abt that ??

 

[Promise Obi]

Can I run a gofundme campaign ad on Facebook?

 

[Abudence]

@dontfarm I'm curious to ask this. I'm running 4 CBO ads which are all not profitable at $100/day ($400 daily spend but it "almost" evens out from sales) My strategy is spend a bunch of money and collect purchases, add to carts, and the other pixel fires for the creation of lookalikes in the future. My product is NOT popular but is something that sales.

Is this strategy okay, as I may turn this around after enough data is collected? Perhaps after a good $5,000 investment into ads (gathering data) I'll be able to crush it.

Your input is respected!

 

[dontfarm]

What do you think of Broad Targeting? Seems like everytime when I roll out a new campaign with Broad Targeting with a video, it performs very poorly. Do you recommend this or do you think this should never be done for facebook ads?

Always better to test something new. But it always better to test on your existing audiences.
Broad Targeting help you to collect and understand your audience better, so give it to try, you just need spend more for tests than for other targeting options. As i know, video campaigns perfoms better on facebook.

I submitted an ads, with Lead generation as objective.
After user enter their email, they have the option to click our whatsapp URL to initiate a whatsapp chat with our business.

--------------

My ads got rejected and suspended, for the following reason:

28. Circumventing Systems

Policy
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.

Examples
Use unicode characters or symbols in ad text with the intent to obfuscate words or phrases
Restrict Facebook’s access to an ad's destination page
Attempt to create new advertising accounts after we enforce on existing accounts for violations of our policies
------------------

This don't even make any sense, I didn't even submit any URL I own to facebook. The only URL I submitted was a whatsapp link which is owned by facebook as well.

Any thoughts?

In order to more closely understand the issues we have to understand what exactly you advertise.
It is most likely that you advertise something that goes against Facebook advertising policy.
It doesn't matter if its a whats app url or website url, if the users complain and the external link/chat has got not permitted content, it will be banned sooner or later.

I see some people use fb ads for completely free and they use some cc that can allow them to spend to 5k$ until fb start to charge them back , do you have any idea abt that ??

Yep, i know about that. But no one will share that secrets how to make your threshold billings for 5k$

Can I run a gofundme campaign ad on Facebook?

Yes, you can. It should be tested if you need a cloaker or can go without it

@dontfarm I'm curious to ask this. I'm running 4 CBO ads which are all not profitable at $100/day ($400 daily spend but it "almost" evens out from sales) My strategy is spend a bunch of money and collect purchases, add to carts, and the other pixel fires for the creation of lookalikes in the future. My product is NOT popular but is something that sales.

Is this strategy okay, as I may turn this around after enough data is collected? Perhaps after a good $5,000 investment into ads (gathering data) I'll be able to crush it.

Your input is respected!

What we can recommend is to test as much as you can. Scaling is one of the most important part in Facebook advertising. But it is hardly possible if you dont have profitable ads. If your current ads are not profitable, it is better to test and change your funnel till the moment when you have some working ads, which bring you sales for a good price. After that go ahead with larger investments

 

[frostifyy]

Few questions below but here's some background:
Ecommerce store generating about 10 sales / week consistently for over past 2 months.

Running conversion ads with 5x campaigns - $10/per campaign
Retargeting (180days visitor), 1% LAL audience, 1% LAL audience+ES, 2x Broad audience(testing)

Ads, I'm running for 2 different product with discount codes.

Weekly cost: $350
Revenue weekly: $300 (10 sales which are generated solely by ads)
Result: still losing money.. hahaha..


Questions:
1. When and what results do I pause a campaign? (3 days with less than 20% ATC and no purchase?) or should I wait for a week?
2. After finding winning ads, which is LAL campaign, I scale it additional 50% and duplicate it as a new campaign. I realised that the conversion gets to 0 after running for 3 days, usually it will generate about 4 sales per 3 days. May I doing something wrong by duplicating the ads? Should I unpause my winning campaign instead and continue running the old campaign?
3. There is a selection of detailed audience, when do I check that box? if my audience size is less than 20k or more? Ive pulled up additional campaign to test it out, so far 3 days, nothing much.
4. Is there a conflict if I'm doing a test of 1% LAL and 1% LAL + Engaged shoppers?
5. My ads are dark post, should I actually target a fb / insta post instead and put up an engagement ads instead?


Thanks.

 

[IGJavier]

I have a CBO campaign that the more I expend the worse results it brings. Right now is spending $150/day, should i pick the best adset and the best creatives and run a separate campaign with adset level budget?

Like start with 10-20$/day and duplicate with double budget deleting the previous adset or just raising the budget 20% of the same adset each couple of days?

BTW any training you recommend for scaling for not so newbies?

Thank you so much!

 

[Leodare]

Always better to test something new. But it always better to test on your existing audiences.
Broad Targeting help you to collect and understand your audience better, so give it to try, you just need spend more for tests than for other targeting options. As i know, video campaigns perfoms better on facebook.

Thanks for your feedback. What I noticed is that whenever I start a new campaign, broad campaign works out pretty well during the first 2-3 days and the it fizzles out and we start to get an extremely high cost per result like only 1-2 sales per day and the cost to acquire the sale is way higher than our product cost price so this is not effective.

Do you also know how much money do we have to spend per month to get a dedicated Facebook specialist? I'm spending about 15k euro per month on our ads and we are not entitled to that yet.

 

[dontfarm]

Few questions below but here's some background:
Ecommerce store generating about 10 sales / week consistently for over past 2 months.

Running conversion ads with 5x campaigns - $10/per campaign
Retargeting (180days visitor), 1% LAL audience, 1% LAL audience+ES, 2x Broad audience(testing)

Ads, I'm running for 2 different product with discount codes.

Weekly cost: $350
Revenue weekly: $300 (10 sales which are generated solely by ads)
Result: still losing money.. hahaha..


Questions:
1. When and what results do I pause a campaign? (3 days with less than 20% ATC and no purchase?) or should I wait for a week?
2. After finding winning ads, which is LAL campaign, I scale it additional 50% and duplicate it as a new campaign. I realised that the conversion gets to 0 after running for 3 days, usually it will generate about 4 sales per 3 days. May I doing something wrong by duplicating the ads? Should I unpause my winning campaign instead and continue running the old campaign?
3. There is a selection of detailed audience, when do I check that box? if my audience size is less than 20k or more? Ive pulled up additional campaign to test it out, so far 3 days, nothing much.
4. Is there a conflict if I'm doing a test of 1% LAL and 1% LAL + Engaged shoppers?
5. My ads are dark post, should I actually target a fb / insta post instead and put up an engagement ads instead?


Thanks.

1. If it is generating a minus you shouls stop it already
2. For LAL you should get atleast 50 events for pixel to educate. After that FB should target the same audience.
3. You check that box when you have atleast 50 events that have gone through your Pixel
4. Not sure what exactly are you asking
5. Yes you can try the winning strategies to find the best that work for you

I have a CBO campaign that the more I expend the worse results it brings. Right now is spending $150/day, should i pick the best adset and the best creatives and run a separate campaign with adset level budget?

Like start with 10-20$/day and duplicate with double budget deleting the previous adset or just raising the budget 20% of the same adset each couple of days?

BTW any training you recommend for scaling for not so newbies?

Thank you so much!

You can make some duplicates from the start, but not suggested in the future. Cuz the doubling of the budget with duplicates can be the trigger for disable. So the best way is increasing it each day for 20%. And run more ad accounts in the same time
And yep, just pick the best one and scale up it as you can
About trainings - the best training it's your tests. Just try different strategies for scaling up and you will find the best one for you.

Thanks for your feedback. What I noticed is that whenever I start a new campaign, broad campaign works out pretty well during the first 2-3 days and the it fizzles out and we start to get an extremely high cost per result like only 1-2 sales per day and the cost to acquire the sale is way higher than our product cost price so this is not effective.

Do you also know how much money do we have to spend per month to get a dedicated Facebook specialist? I'm spending about 15k euro per month on our ads and we are not entitled to that yet.

This is not a regular practice when Facebook gives a dedicated specialist. We wouldnt say that it depends only on spendings on advertising. Dedicated managers can be given to big and trusted brands, well-known in the world, who spend on Facebook millions monthly. Such companies definitely will have a dedicated manager, but there are many criterias, why Facebook considers them as VIP-customers and give a manager. Unfortunately, we dont know this information