Facebook Ads Myths

[jul3s]

There are a ton of myths about Facebook ads, so I made a short list of a few gems I had personally hear from friends and clients

→ You need to take XYZ courses and learn a ton before starting with the first campaign. If you feel like you are not ready, that’s probably true (my fav! ).
→ People don’t like seeing ads, so it’s not worth it for my business.
→ FB ads are only for B2C.
→ You get results only if you throw a ton of money in ads.
→ You can't run a conversion campaign with a brand new pixel.
→ It’s not worth to run PPE ads.
→ The relevance score is the most important metric. / You pay more for ads with a low relevance score.
→ Targeting a small, specific audience (less than 50k - laser targeting) works better.
→ Retargeting everyone on your list as one works best.
→ You can’t run ads with more than 20% text on the image. Your account will get banned if you do.


Did you hear any other myths?

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[X-R0]

Yep, some of these phrases sounding familar to me.
I like this one:
people don’t like seeing ads, so it’s not worth it for my business.

My favorite is still: Facebook is rejecteing my Ads for no reason.

 

[jul3s]

My favorite is still: Facebook is rejecteing my Ads for no reason.

Oh, yes, that's a good one!
These types of people are the ones that asked me -> How long does a Facebook account last in 2020?

 

[HashSlingingSalesman]

Nice post, I’d love to see more discussion on Facebook ads as its one of the only long term, viable white hat traffic sources.

 

[X-R0]

Oh, yes, that's a good one!
These types of people are the ones that asked me -> How long does a Facebook account last in 2020?

LOL everybody knows you need to keep an eye on the expiration date

 

[Stoy_Morado]

I run ads now, i tried 4-5 products till now, but either people don't buy or maybe the facebook is bs in these times.

Who else are running ads now ? and how your ads perform ?

 

[alice252293]

Oh, yes, that's a good one!
These types of people are the ones that asked me -> How long does a Facebook account last in 2020?

Does the reason "your account is new so we rejected the ads" count ?. So yes. Many times. Their algorithm is far from perfect.

 

[jul3s]

Nice post, I’d love to see more discussion on Facebook ads as its one of the only long term, viable white hat traffic sources.

I did post a lot of threads about Facebook ads all around the forum

LOL everybody knows you need to keep an eye on the expiration date

Yes, in the right-hand corner, under Business settings

I run ads now, i tried 4-5 products till now, but either people don't buy or maybe the facebook is bs in these times.

Who else are running ads now ? and how your ads perform ?

Nope. No one is being successful. Jokes aside, there are XYZ reasons your ads are not performing. It could be the wrong product, offer, targeting audience, copy, image, objective, placement, etc and that's just the front end without XYZ reasons on your landing page. But sure, you can blame FB BS

Does the reason "your account is new so we rejected the ads" count ?

Yeah, definitely counts