Google Says Don't Focus on how it Defines Content Quality

TheVigilante

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tJohn Mueller: Writers should focus on relevance instead of trying to understand Google's idea of content quality.

John Mueller suggests that publishers not worry about what Google thinks about content quality. Instead, they should work on something that’s not only unique and compelling but also of high-quality.

The senior webmaster trends analyst at Google suggested conducting studies to know your users’ preferences. For example, you could show a bunch of people something new on your website and ask how it affects their experience.

This is something we do all the time as well,” says the Google webmaster. “We do a/b tests in the search results all the time to see how can we make sure that we continue to provide relevant results, even when users’ needs and expectations continue to change over time.

Source: https://edgy.app/google-defines-content-quality
 
Except users search and want to see articles that match their specific keywords.
 
User intent content is more important than keyword intended content nowadays!..

Yep you right, we can able to rank the article with the use of keywords, but not only focus on Google!

The user click the resulted article and stay more time on that page only can get the long-term position for the same!
 
Of course they're going to say that, not wanting people to game the system. Why not do both? Keywords and quality.
 
”says the Google webmaster. “We do a/b tests in the search results all the time to see how can we make sure that we continue to provide relevant results, even when users’ needs and expectations continue to change over time.

Correction! G00gle does split testing for the SOLE purpose of increasing their revenue; the user's needs are secondary. This is the reason they SPAM the SERPs with paid ads. Most users want to see organic content when they are trying to find answers to their questions.

Force feeding them with irrelevant or repetitious paid ads IS NOT the way to go.

But wait! Remember g00gle's motto, "Don't Be evil."?

They dropped that motto from their company mantra because people kept exposing their unethical ways and unscrupulous conduct.

Whatever g00gle is suggesting, I'm usually going in the opposite direction.
 
Nothing has change. Google always try to provide relevant result. They can't determine quality. After all it's just an algorithm.

So, as long as you answer search intent, google will rank you, of course you need some authority too.
 
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