aduseia
Regular Member
- Jul 31, 2017
- 408
- 165
I'm in the filmmaking niche and I'm not making any of my own content right now, I just repost content from Instagram. The plan for the future is to start making my own content once I start making some money and I build the brand a little more.
The thing with TikTok right now is that you have to choose content that actually has the TikTok feel to it in order to actually grow. Don't treat it like it's Instagram, make content for TikTok, treat it like its own platform, if you want to grow on TikTok you have to get submerged in the community, see what videos get the clicks in your niche then get on Instagram, find similar videos and repost them (If you're into reposting). Right now it has a mainly teenage audience with the recent addition of the Millenials so you will have to find videos that appeal to that audience. I used to repost the exact stuff I had on my IG, but once I got a bunch of views I realized that I have to treat TikTok like its own thing and actually find posts on Instagram that I think would do great for the goldfish attention span of the people of TikTok. As a side note, flashy thumbnails bring views, it's a clear difference, so for the thumbnail, you have to choose a section of the video that has a lot of visual interest, bonus points if the colors are vibrant.
Now here's my $0.02 on region-locked content: TikTok looks at your region and it decides to show your videos only to the people from that region. Now if your video is good enough for your own region then it must be good enough for the world as well. How big is your account makes a huge difference because it will help you get more views and likes for your videos so you will get the chance to get your video in front of the world. You've just started this journey, be patient. I got my first deal of luck with a video that hit 40k views. It got me to about 500 followers (From my region). Then I got another video viral, and I saw a trend: My first 100k views (I think) were from my region. Soon after that, I started getting traffic from neighboring countries. And then I hit a threshold at 300k views if I recall correctly (Don't quote me on that). That's when my video started getting shown to an international audience. The bottom line is that you have to be patient, I got triggered at first when I found out that TikTok region locks you and I wanted a Tier 1 audience, but now the system makes sense. It brings you the opportunity to get your content to compete with the big guys even though you don't have a huge following.
Are you selecting music to put over your videos as well?