⚡⚡Found an expired domain from my competitor

[AuraMarketing]

I've found an expired domain from the subdomain of my competitor.

I and my competitor have NICHE 1
The expired domain X has NICHE 2

Most of the links to the expired domain X have either naked URL, generic or author name as anchor text.

Before expiring, X was pointing to a 3rd domain (as the company had switched the name of their brand from X to a new one).

Now, should I 301 redirect the domain to my money site? Or should I build a site around it and place a link on the homepage after aging the site?

Thanks

 

[Mr Positive]

If it’s a niche relevant make it a pbn and power up your site, 301 power doesn’t last for long

 

[AuraMarketing]

If it’s a niche relevant make it a pbn and power up your site, 301 power doesn’t last for long

The site is not niche relevant. But it's getting a backlink from my competitor. Other backlinks are not that relevant. But the anchor text is more of a generic one so that won't be a problem I think.

 

[Ninja Turtles]

The site is not niche relevant. But it's getting a backlink from my competitor. Other backlinks are not that relevant. But the anchor text is more of a generic one, so that won't be a problem I think.

I will suggest to set it as a PBN and take a link from it. If your competitor's link pointing to the root domain, then link from the home page. Or if the link pointing to any other post/pages, then relive it. Relive with relevant content and take a link from it.

 

[AuraMarketing]

I will suggest to set it as a PBN and take a link from it. If your competitor's link pointing to the root domain, then link from the home page. Or if the link pointing to any other post/pages, then relive it. Relive with relevant content and take a link from it.

Thanks. This should help as nearly all links are pointing to the domain. One more thing though, Should I scrape and post the old content to it or should I create new content with a mix of both the niches (NICHE 1 X NICHE 2)?

 

[Ninja Turtles]

Thanks. This should help as nearly all links are pointing to the domain. One more thing though, Should I scrape and post the old content to it or should I create new content with a mix of both the niches (NICHE 1 X NICHE 2)?

If the old contents are still unique then definitely relive it with the older one. Why bother creating new content when you have the old database?

 

[AuraMarketing]

Seems like it's a restaurant-style site with not much content.

If I get more than one EXPIRED domain, should I create a large PBN and gradually link to my money site or should I redirect them to my web 2.0's?
As these are expired domains, I believe they won't be as good...

 

[liyong601c]

301 to a page that links to your money pages