What should I do with my website?

[rokot]

Hey everyone.

I've bought an expired domain with pretty solid backlink profile, but it looks like this "bestkeyword.com". And the keyword used in domain is not the best, also I can't build a brand on such domain name...
I've already posted ~20 posted an see some SERP movements and here is my concern: should I buy new, more pretty expired domain or register a new one and 301 redirect all pages from EMD domain to a brand new?

Or it's better to stay on EMD domain?

 

[rokot]

Any thoughts?

 

[FUTUR TIM]

How good is that domain? Can you build a PBN out of it?

 

[rokot]

How good is that domain? Can you build a PBN out of it?

Yeah, it will be great for PBN too.

 

[liyong601c]

If you worry about the EMD issue, Do 301 to a general domain like "keywordguru", "keywordpro".