Advice on my blog niches?

[AdamB93]

My blog, Hustle Planet, has three key themes: Fitness, business, and motivation. All my content centers around these three general themes.

My thought when I got started was that these are three areas that I love writing about and they tie together in certain ways. I also believe that these are 3 areas in life that are important. Being fit/healthy, having skill in business, marketing, entrepreneurship, and tying them together with motivational stories/articles that pump people up.

This makes sense to me, but I'm also wondering if having three broad niches are hurting my marketing efforts and dividing my audience. What are your thoughts on this? Is this good or bad for long-term growth?

 

[cyoz2019]

I suspect you may be confusing google. They look at the topic relevance of your site as much as your article topics and they may be reluctant to rank, say, a fitness article because the site relevance is not clearly fitness related.

 

[AdamB93]

I suspect you may be confusing google. They look at the topic relevance of your site as much as your article topics and they may be reluctant to rank, say, a fitness article because the site relevance is not clearly fitness related.

That's a good point. My purpose was to bring people interested in both fitness and business knowledge together, but I may be dividing them. Meaning if I promote a fitness product only half of my audience will be interested in it because the other half is solely interested in business/entrepreneurship products

 

[Writerly]

While I do like the way that the motivational angle ties the other two topics together, I agree with the other commenter — on their own, the leap between business and fitness may be too big. Still, I like the way you’re thinking, but that just seems like it would attract a small demo group.

 

[Houdinii]

Pick the bigger of the two, fitness for example, and simply create a little series that directly ties the business stuff directly to it. Like "21 exercises to guarantee early morning success" and "Midafternoon .... weights... blah", all similarly categorized. This can be done in reverse as well. This way you can blog on the topic without leaving a single niche. It's all in the packaging. If they turn out to be a hits, you can expand your blog as you see fit since you can see that it's working.

 

[B22]

Indeed it is good. If it’s a long term project I would also go with a multi niche website.

 

[Rj268]

My blog, Hustle Planet, has three key themes: Fitness, business, and motivation. All my content centers around these three general themes.

My thought when I got started was that these are three areas that I love writing about and they tie together in certain ways. I also believe that these are 3 areas in life that are important. Being fit/healthy, having skill in business, marketing, entrepreneurship, and tying them together with motivational stories/articles that pump people up.

This makes sense to me, but I'm also wondering if having three broad niches are hurting my marketing efforts and dividing my audience. What are your thoughts on this? Is this good or bad for long-term growth?

It is extremely difficult to rank a blog with general niche and that is what you have. While you may feel they are relevant, Google and likely your users do not.

If it were my website, I would leave the business on your "Hustle Planet" domain and build out two new sites,one for fitness and one for motivation. Then move the content that is fitness and motivation from "Hustle Planet" the the new domains. Then 301 redirect the old Hustle Planet URL to the content on the new websites.

Narrow niches websites are easier to rank than broad niches or general niches.

 

[jainy]

take nice links which are high quality relevant comments

 

[EarthboundImmortal]

If you combine your niches it sounds like self help and self-improvement to me. Giant market for this. Tough maybe have a different platform for each. For self help offer coaching, advice videos, and how to videos. Alpha Male Strategies is a controversial (some videos very unethical) good example of videos you could make or get ideas from. He does mostly dating and a little fitness. I'm not saying do dating, but you can take notes from that niche and apply to your own. "How to stop (insert anything here)" videos can get you a lot of views. How to stop being lazy for example lol. Regardless of what you write, you can still get viewers in my opinion if what you are offering is high quality .

 

[AdamB93]

It is extremely difficult to rank a blog with general niche and that is what you have. While you may feel they are relevant, Google and likely your users do not.

If it were my website, I would leave the business on your "Hustle Planet" domain and build out two new sites,one for fitness and one for motivation. Then move the content that is fitness and motivation from "Hustle Planet" the the new domains. Then 301 redirect the old Hustle Planet URL to the content on the new websites.

Narrow niches websites are easier to rank than broad niches or general niches.

That's a good point. I hardly knew anything about ranking sites when I started, I just picked topics I knew that I like and wouldn't lose interest in. Dividing it up into 2+ sites would definitely improve my SE rankings. Social media is how I get probably 99% of my traffic