Top 100 Ad Networks - AdSense Alternatives

[Dan Lionelle]

Hi,

What you guys think about HOQU? Im currently considering it for affiliate marketing to get some real outcome.

Who had some experience? Please, share.

 

[catheriney]

which of these support warez sites?

 

[Deleted member 813988]

Hi,

What you guys think about HOQU? Im currently considering it for affiliate marketing to get some real outcome.

Who had some experience? Please, share.

This list is not CPA ad networks but CPM/CPC.

which of these support warez sites?

None

 

[jani]

Thanks for bump I was missed this url from book marks

 

[JDR]

AdSense is being a pain in the ass for many people, so here's the list of Top 100 Ad Networks that is currently used by publishers. The data based on ads.txt data of 909,555 publishers.

TOP 100 Ad Network Providers
# Ad Network Total Websites Direct Reseller
1 google.com 999792 590287 409505
2 appnexus.com 809103 408863 400240
3 contextweb.com 777643 391170 386473
4 pubmatic.com 745150 375333 369817
5 advertising.com 712890 357970 354920
6 freewheel.tv 705560 355927 349633
7 adtech.com 708369 355357 353012
8 districtm.io 687318 345014 342304
9 amazon-adsystem.com 614514 307755 306759
10 c1exchange.com 610597 305321 305276
11 criteo.net 552356 276190 276166
12 pubmine.com 549476 274738 274738
13 rubiconproject.com 246945 131783 115162
14 openx.com 240283 123319 116964
15 indexexchange.com 232398 121506 110892
16 spotxchange.com 221067 112676 108391
17 spotx.tv 205835 104932 100903
18 sovrn.com 199656 101817 97839
19 lijit.com 181560 92312 89248
20 aolcloud.net 176655 89240 87415
21 smartadserver.com 170624 87297 83327
22 tremorhub.com 170838 87239 83599
23 lkqd.com 168825 86056 82769
24 lkqd.net 167434 85394 82040
25 fyber.com 155438 79081 76357
26 gumgum.com 152544 76779 75765
27 emxdgt.com 143439 73090 70349
28 criteo.com 137827 69319 68508
29 33across.com 129275 65777 63498
30 improvedigital.com 121356 62147 59209
31 coxmt.com 101419 51094 50325
32 sonobi.com 110870 56622 54248
33 adform.com 77762 40511 37251
34 rhythmone.com 80748 41718 39030
35 amazon.com 79242 39807 39435
36 conversantmedia.com 102977 51900 51077
37 springserve.com 96859 48641 48218
38 exponential.com 70783 36051 34732
39 tribalfusion.com 74622 37924 36698
40 tidaltv.com 90446 46403 44043
41 sharethrough.com 92254 46401 45853
42 sekindo.com 84085 43229 40856
43 teads.tv 84255 43311 40944
44 aps.amazon.com 85262 43151 42111
45 synacor.com 56746 28738 28008
46 optimatic.com 55573 27977 27596
47 taboola.com 76990 39516 37474
48 vi.ai 77421 39090 38331
49 smartclip.net 54930 27922 27008
50 beachfront.com 73296 36912 36384
51 brightroll.com 72615 36489 36126
52 rockyou.net 45504 22927 22577
53 media.net 41898 21930 19968
54 adblade.com 41338 20852 20486
55 aol.com 65358 32924 32434
56 media.adfrontiers.com 38723 19362 19361
57 inner-active.com 62704 31478 31226
58 smaato.com 38251 19388 18863
59 revcontent.com 42277 21379 20898
60 liveintent.com 54952 29792 25160
61 ads.pubmatic.com 33560 16780 16780
62 pagead2.googlesyndication.com 33560 16780 16780
63 adnx.com 51752 25876 25876
64 ib.adnxs.com 33554 16777 16777
65 ads.adaptv.advertising.com 33090 16545 16545
66 adserver.adtech.de 33090 16545 16545
67 btrll.com 51788 25936 25852
68 1rx.io 31568 15958 15610
69 brightcom.com 28158 15047 13111
70 triplelift.com 54080 27281 26799
71 anthemx.tv 29086 14719 14367
72 aralego.com 51678 26060 25618
73 bidfluence.com 51894 26158 25736
74 jadserve.postrelease.com 25550 13056 12494
75 index.com 24788 12505 12283
76 adyoulike.com 42082 21465 20617
77 q1connect.com 23448 11724 11724
78 rubicon.com 48337 24192 24145
79 imonomy.com 47729 23891 23838
80 connatix.com 21856 11462 10394
81 outbrain.com 25007 12563 12444
82 admixer.net 20656 10392 10264
83 altitude-arena.com 19894 9948 9946
84 ads.cordlessmedia.com 18956 9490 9466
85 rockyou.com 18846 9439 9407
86 nativo.com 17641 8980 8661
87 bidtellect.com 42185 21133 21052
88 cedato.com 27322 13847 13475
89 11425 8686 2739
90 content-ad.net 17098 8569 8529
91 video.unrulymedia.com 19378 9798 9580
92 pulsepoint.com 41839 21014 20825
93 yieldlab.net 15864 8159 7705
94 yieldmo.com 41356 20757 20599
95 adnxs.com 16791 8395 8396
96 rs-stripe.com 15284 7642 7642
97 insticator.com 12258 7118 5140
98 mobfox.com 13951 7156 6795
99 vertamedia.com 12919 6505 6414
100 quantum-advertising.com 18902 9484 9418

Which of these networks can actually yield ROI and are not filled with spam?

 

[Deleted member 813988]

Which of these networks can actually yield ROI and are not filled with spam?

None of them filled with spam.
Your ROI depends on the quality of your campaigns and skills of your ad ops person.

 

[ivo1017]

@se900se what is your recommendation for a survey/coupons site with 25k per month organic traffic and Media.net monetization until now? Here a statistics from the Media from the last seven days: http://prntscr.com/ms16vm

I am happy with the results, but I want to test and the second network. The website was banned from Adsense for invalid traffic. I opened a new Adsense account with the different site, address, etc. but the site is not accepted(blacklisted maybe?).

 

[Deleted member 813988]

@se900se what is your recommendation for a survey/coupons site with 25k per month organic traffic and Media.net monetization until now? Here a statistics from the Media from the last seven days: http://prntscr.com/ms16vm

I am happy with the results, but I want to test and the second network. The website was banned from Adsense for invalid traffic. I opened a new Adsense account with the different site, address, etc. but the site is not accepted(blacklisted maybe?).

If the domain was blacklisted by AdSense all new AdSense accounts will get banned/disapproved once you add this site
Media.net works good as additional, but not a main ad network.

It is hard to suggest anything without knowing more about your site.

 

[ScreamingMidget]

If the domain was blacklisted by AdSense all new AdSense accounts will get banned/disapproved once you add this site
Media.net works good as additional, but not a main ad network.

It is hard to suggest anything without knowing more about your site.

Does Media.net allow rollback if it can't display an ad above £X CPM?

 

[Deleted member 813988]

Does Media.net allow rollback if it can't display an ad above £X CPM?

You can create and manage passbacks through ad server with any network.

 

[ScreamingMidget]

You can create and manage passbacks through ad server with any network.

Do they all offer the option, or do you need a bit of know-how in coding?

 

[Deleted member 813988]

Do they all offer the option, or do you need a bit of know-how in coding?

Some ad networks have it right on a dashboard, just a field where you insert the ad code from other ad network to pass on, others - you need to contact account rep, some don’t provide at all, so you do that via ad server.

 

[ScreamingMidget]

@se900se what would be the first 5-10 networks you'd recommend I try, to work alongside (rollback) with Adsense? Content is across the board and so can be health, games, movies, tech etc.

However, the audience are not generally in 'buying mode' and therefore sales type ads I think would be least effective.

I tried Media.net and they paid about 0.0001 per click.

 

[Deleted member 813988]

@se900se what would be the first 5-10 networks you'd recommend I try, to work alongside (rollback) with Adsense? Content is across the board and so can be health, games, movies, tech etc.

However, the audience are not generally in 'buying mode' and therefore sales type ads I think would be least effective.

I tried Media.net and they paid about 0.0001 per click.

You can prevent specific types of ads to be shown on the site, however ads targeted by advertisers and if users see it > there’s a chance of click. Usually I prevent ads from competitors e.g. if this is a travel site I wouldn’t want other travel site to advertise to my audience.

In terms of ad networks: Teads is good for Video, Outbrain is good for native, Spoutable is good for non standard ads, Oath is good for display.

As for the passbacks (display only): Criteo, Sovrn, Oath and any other display ad network.

But you don’t want to pick just this or that network, you can literally pick all of them and only after testing and running them in your site you will know how well they perform for you.

 

[ScreamingMidget]

You can prevent specific types of ads to be shown on the site, however ads targeted by advertisers and if users see it > there’s a chance of click. Usually I prevent ads from competitors e.g. if this is a travel site I wouldn’t want other travel site to advertise to my audience.

In terms of ad networks: Teads is good for Video, Outbrain is good for native, Spoutable is good for non standard ads, Oath is good for display.

As for the passbacks (display only): Criteo, Sovrn, Oath and any other display ad network.

But you don’t want to pick just this or that network, you can literally pick all of them and only after testing and running them in your site you will know how well they perform for you.

Thanks for that, I'll dive in.

One thing I've noticed - not all ad networks give an option for 'responsive' ads. I use responsive ads with Adsense as that's often the most sensible option.

It's 2019, so It's strange that some don't offer it. For instance, sovrn don't appear to offer it, therefore how does the rollback work in that situation, if the rollback Adsense ad is a responsive one?

And do you happen to know if any networks you recommended further up do offer responsive?

 

[Deleted member 813988]

Thanks for that, I'll dive in.

One thing I've noticed - not all ad networks give an option for 'responsive' ads. I use responsive ads with Adsense as that's often the most sensible option.

It's 2019, so It's strange that some don't offer it. For instance, sovrn don't appear to offer it, therefore how does the rollback work in that situation, if the rollback Adsense ad is a responsive one?

And do you happen to know if any networks you recommended further up do offer responsive?

Responsive ads could also be set up through Google Ad Manager even if the option is not available by the ad network itself (it most cases they don't bother about it).
When X size is not available it pulls ad with a different size.
You can set as passbacks responsive AdSense units and they will work just fine!

Responsive ads do not fit every site/layout, e.g. some spaces would only work for 160x600 or 300x250, but won't work for 970x250. By setting specific sizes you can set only those that fit your design.

 

[ScreamingMidget]

Responsive ads do not fit every site/layout, e.g. some spaces would only work for 160x600 or 300x250, but won't work for 970x250. By setting specific sizes you can set only those that fit your design.

Not sure I've read that correctly, but that's exactly what Responsive Ads are. They change size depending on what the visitor is using - mobile, tablet, laptop etc. I've not had a problem in the years I've been using them and it takes a lot of ballache away from having to test every different size that the ad network offers.

Like a 300x250 generally fits all, but larger skyscraper ads can work better on large monitors. A responsive google ad changes accordingly.

I don't have a Google Ad Manager Account.

 

[Deleted member 813988]

Not sure I've read that correctly, but that's exactly what Responsive Ads are. They change size depending on what the visitor is using - mobile, tablet, laptop etc. I've not had a problem in the years I've been using them and it takes a lot of ballache away from having to test every different size that the ad network offers.

Like a 300x250 generally fits all, but larger skyscraper ads can work better on large monitors. A responsive google ad changes accordingly.

I don't have a Google Ad Manager Account.

What I meant is that you can restrict 'responsiveness' to specific sizes.
E.g. exclude 300x250 and allow only 320x50 or vice versa.

You may need to get an account, though a lot depends on how much traffic you have. The more traffic - the more sophisticated your setup for monetization would be.

 

[ScreamingMidget]

What I meant is that you can restrict 'responsiveness' to specific sizes.
E.g. exclude 300x250 and allow only 320x50 or vice versa.

You may need to get an account, though a lot depends on how much traffic you have. The more traffic - the more sophisticated your setup for monetization would be.

My websites are responsive, which would mean if I went with a 'one size fits all', it would probably have to be the 300x250 - that size fits mobiles and anything bigger. It's just a bit limited unfortunately, as that size won't work well on all screen sizes. Which is why it surprises me that Ad Networks don't simpy offer the responsive ad unit. It would make life a lot easier for the majority of their customers, one would have thought. It would then simply be:

1) Create responsive ad unit
2) Add Adsense responsive ad unit as passback.

Sorted.

Maybe it's not crossed their minds.

 

[Deleted member 813988]

My websites are responsive, which would mean if I went with a 'one size fits all', it would probably have to be the 300x250 - that size fits mobiles and anything bigger. It's just a bit limited unfortunately, as that size won't work well on all screen sizes. Which is why it surprises me that Ad Networks don't simpy offer the responsive ad unit. It would make life a lot easier for the majority of their customers, one would have thought. It would then simply be:

1) Create responsive ad unit
2) Add Adsense responsive ad unit as passback.

Sorted.

Maybe it's not crossed their minds.

If that would be easier or better - that would be implemented already.
You create responsive units yourself with the help of additional tools. Ability to do that let you have some flexibility that simple responsive units won't provide you.

Out of the box ads like AdSense are not best for monetization, therefore, they are popular as they don't require a lot of knowledge or skills and provide 'wide' solutions, but have low/average rates.