Top 100 Ad Networks - AdSense Alternatives

se900se said:
By setting a single ad network on the page will make that ad network buy all ad impressions at the lowest price. If you have multiple competing per each ad impression ad networks on the same unit - ad networks will have to pay higher bid, therefore, make you more money.
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As in multiple site-wide networks competing on all pages would ensure competition between them for the impressions -> higher rates per impression?

se900se said:
E.g. it is less likely you will see BMW ads if you were looking for pen sharpener, so the niche of your site has a low impact on what ads will be shown.
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So for example a site could be in the health niche, but if the traffic you're bringing into pages have mainly been searching for financial products then the ads displayed to them will be based on their search patterns (financial products) as opposed to the content on the page?

Does that also mean then that if two different people came to a page on health, one has been searching health mainly and one has been searching financial products mainly, that they would be shown ads by the networks that are different and based around their histories? Does page content niche have any influence to your knowledge?
 
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Babylon_The_Mystery said:
As in multiple site-wide networks competing on all pages would ensure competition between them for the impressions -> higher rates per impression?
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Correct

Babylon_The_Mystery said:
So for example a site could be in the health niche, but if the traffic you're bringing into pages have mainly been searching for financial products then the ads displayed to them will be based on their search patterns (financial products) as opposed to the content on the page?
Click to expand...

Correct

Babylon_The_Mystery said:
Does that also mean then that if two different people came to a page on health, one has been searching health mainly and one has been searching financial products mainly, that they would be shown ads by the networks that are different and based around their histories?
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Babylon_The_Mystery said:
Does page content niche have any influence to your knowledge?
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It has an impact on the quality of the visit and your revenue.
 
OP, can you let me know which of these ad networks accept publishers with low traffic (around 100/day) and have better earnings than adsense?
 
Hi and thanks for the list.
I have a review site which gets around 10,000 daily visits but has little text as it is a review site. Each page usually has just a picture a very short description (1 or 2 sentences) and 5-10 comments. As you can imagine I have been refused by Google multiple times for poor content quality.
Do you know if any ad networks would approve a site such as mine. Thanks
 
se900se said:
These are the top networks which mean they require quality and legitimate sites
In order to join them, you need to pass their approval which can be tricky for a movie site, and if you get denied it will take a while to apply again and other networks will know you got denied. I would not apply with the movie site unless you have millions of traffic daily and can show monetary value to ad networks.
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On Adsense you can see that certain keywords are higher cpc than others/more profitable - on native ad networks do they have differentiation for higher and lower value keywords as well generally? Are there any lists of keyword value on each network or do you just start using them and find out after the fact how much they pay per click/mille?
 
Metatrons Cube said:
or do you just start using them and find out after the fact how much they pay per click/mille?
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Isn't it the same with AdSense?
Whatever keywords you see in your adsense dashboard you cannot know what you're going to make and your rates differ from day to day, from unit to unit - same as all other ad networks, except those who give you fixed CPM rate.
 
se900se said:
Isn't it the same with AdSense?
Whatever keywords you see in your adsense dashboard you cannot know what you're going to make and your rates differ from day to day, from unit to unit - same as all other ad networks, except those who give you fixed CPM rate.
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Right.. What I meant to say was that in Google Keyword Planner you can see CPC for different keywords - does that translate fairly accurately for other networks also (ie. generally insurance keywords in an ad network would have higher CPC than others etc)
 
Metatrons Cube said:
Right.. What I meant to say was that in Google Keyword Planner you can see CPC for different keywords - does that translate fairly accurately for other networks also (ie. generally insurance keywords in an ad network would have higher CPC than others etc)
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No, it's not.
It also has very little to do with predicting AdSense earning, but more for the AdWrods spent (the back side of the AdSense).
No matter what keyword you target your site to - your visitors will see different ads based on a data the system collects about them, not just the keyword.
 
Ah ok, cheers for clearing that up. Do you find Adwords to be a good source of traffic from the buy-side saying that you're using other networks for the sell-side? Also are there better CPC ad providers than Adsense in your opinion too? I think I read that you avoid G in general?
 
Metatrons Cube said:
Ah ok, cheers for clearing that up. Do you find Adwords to be a good source of traffic from the buy-side saying that you're using other networks for the sell-side? Also are there better CPC ad providers than Adsense in your opinion too? I think I read that you avoid G in general?
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Yes, if you can afford it - its a great source of traffic.
I have AdSense on my sites and I don't avoid Google at all! It's just not the only network I use and most of the time AdSense shows lowest rates vs other networks.

We are on the thread with the list of ad networks that have better rates than AdSense.
 
se900se said:
Yes, if you can afford it - its a great source of traffic.
I have AdSense on my sites and I don't avoid Google at all! It's just not the only network I use and most of the time AdSense shows lowest rates vs other networks.

We are on the thread with the list of ad networks that have better rates than AdSense.
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Well I got that completely wrong then! ha
Yeah I've been researching other networks after reading through your list, and it seems as though Adsense is good to include but bad to solely rely on.
If I can ask one more quite a broad question.. What are your considerations regarding the quality of the content you have on your sites? In the process now of organising all of that - do you go for auth content, happy with medium quality stuff or a mix? If the goal is monetisation via CPC, how do you decide the way to write the content to facilitate more clicks? More engaging to satisfy people or less engaging to increase the likelihood of deviating from reading towards ads?
 
Metatrons Cube said:
Well I got that completely wrong then! ha
Yeah I've been researching other networks after reading through your list, and it seems as though Adsense is good to include but bad to solely rely on.
If I can ask one more quite a broad question.. What are your considerations regarding the quality of the content you have on your sites? In the process now of organising all of that - do you go for auth content, happy with medium quality stuff or a mix? If the goal is monetisation via CPC, how do you decide the way to write the content to facilitate more clicks? More engaging to satisfy people or less engaging to increase the likelihood of deviating from reading towards ads?
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Test AdSense vs other networks.
Create content with a purpose to create something interesting for your readers, bad content will not give you more ad clicks, it will give you more low-quality users that would not be targeted by good advertisers.
 
se900se said:
Test AdSense vs other networks.
Create content with a purpose to create something interesting for your readers, bad content will not give you more ad clicks, it will give you more low-quality users that would not be targeted by good advertisers.
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Thanks for the tips.. did you ever end up doing the podcast/video/guide a while ago? Do you have it recorded anywhere by any chance?
 
Vi.ai at number 48 is one of the worst in my experience as they hardly show ads for example out of every 1000 page views your be lucky to get 1 video with ads to play. Most show as unmonetized views even thought 99% of traffic is from tier1 countries
 
SamLewis said:
Hi and thanks for the list.
I have a review site which gets around 10,000 daily visits but has little text as it is a review site. Each page usually has just a picture a very short description (1 or 2 sentences) and 5-10 comments. As you can imagine I have been refused by Google multiple times for poor content quality.
Do you know if any ad networks would approve a site such as mine. Thanks
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Try media.net mate or pop ads
 
Metatrons Cube said:
Thanks for the tips.. did you ever end up doing the podcast/video/guide a while ago? Do you have it recorded anywhere by any chance?
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Yes, I did a series of web seminars, I will check if it's still live

Perrybeard82 said:
Vi.ai at number 48 is one of the worst in my experience as they hardly show ads for example out of every 1000 page views your be lucky to get 1 video with ads to play. Most show as unmonetized views even thought 99% of traffic is from tier1 countries
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Most probably your traffic did not fit for their advertisers.
Ad networks don't just show any ads because you put their tag on the site, they show ads based on criteria/setup that advertisers use.
Most of my clients ask me to even target specific IPs from the list, therefore they don't but all the target but only specific users.

Perrybeard82 said:
Try media.net mate or pop ads
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Media.net won't bring much revenue as the only ad network and the pop ads is bad.
 
se900se said:
Most probably your traffic did not fit for their advertisers.
Ad networks don't just show any ads because you put their tag on the site, they show ads based on criteria/setup that advertisers use.
Most of my clients ask me to even target specific IPs from the list, therefore they don't but all the target but only specific users.
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Got a reply from them and traffic ect is all good
"I checked and everything is ok on our end: your domains are added to our demand partners list, your ads.txt file is complete, you send requests from our Tier 1 countries, and the player positioning and size is good."

Personally think they must just have a very low fill rate tbh. Going to keep an eye on it over the next couple of weeks to see if it improves
 
Perrybeard82 said:
Got a reply from them and traffic ect is all good
"I checked and everything is ok on our end: your domains are added to our demand partners list, your ads.txt file is complete, you send requests from our Tier 1 countries, and the player positioning and size is good."

Personally think they must just have a very low fill rate tbh. Going to keep an eye on it over the next couple of weeks to see if it improves
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100% fill rate issue, but the fill depends on what advertisers target, maybe you just don't have that kind of traffic on your site.
Additionally, if ad network has 100 advertisers (it can be 10,000 or 1M), they may rotate only 10 on your site and sometimes you need to request to have more ads to be shown from them.

Try Teads.
 
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