I have read multiple blogs from writers and other authorities such as moz local, brightspark and a few others. There has been multiple tests that proove reviews are a ranking signal.
The way i see googles algo is like a recipie. Your trying to feed google and get the balance right.
I have done citations and a ton of other stuff. I have the same citations as my top rated competitor. I have then extended on this. I have links from local influencer bloggers. I have done map stacking and a ton of other stuff too.
Now the only thing our competitor is beating is on is google reviews. I have already ordered the reviews so i am going to try it.
How can buying reviews of a reputable vendor harm the ranking ?
If i got real reviews of real clients, would that harm my website. Hell no.. So i am not getting the logic when people are saying about getting reviews will be bad.
In my eyes. It is the missing piece of the puzzle for me. If the reviews i buy have a negative impact, i will ask vendor to remove. Simple as that.
Google isnt a machine. Google isnt a human. Its an algo. Simple.
The google reviews are a ranking signal, according to various aithorities online. Theres even a couple blogs out there showing the impact reviews have and showing its a ranking signal.
Google is not a machine or human. Its a search engine, that dictates results through an algo.
The reviews in my opinion, will help ranking. How does getting 5 star reviews hurt my ranking in any way ?
I will report back in my findings. Still having a tough time understanding those who are saying in not so many words 5 star reviews wont have any impact. We will have to agree, to disagree on that.
If for whatever miracle the 5 star reviews have a negative impact, i will swiftly email the vendor to remove. Its that simple.