Ask me anything about Facebook Ads 2019

[Drought]

Brands new to the site and just joined today. I have an existing Fix & Flip Real Estate Investment Business that sources the majority of its leads through Direct Mail and Cold Calling and I wanted to branch out into Facebook Ads due to increasing competition in the market.

I've read Cashvertising, How to Write a Good Advertisement, and David Ogilvy, but still feel like there's so much to learn every day. My main strength in business is Sales. I feel like as long as I get enough leads, I have no problem closing them through relentless followup and relationship building.

My goals are to generate at least 1 new lead a day. A lead in my business is a property owner who owns an ugly or abandoned property that they wish to sell quickly and conveniently.

My first Facebook Ad generated the following results:

• Budget: $50/day
• Results: 14 link clicks
• Reach: 1758
• Impressions: 2062
• Cost per Result: $1.19 per link click
• Amount Spent: $16.69

As you can see by the metrics of my first Facebook Ad ever, I really suck and need massive improvement on my targeting. Reading a lot of guides recently but nothing could adequately prepare me for the real world.

I feel like my website needs a lot of work as well since it's not converting anyone into even filling out a basic form.

Looking forward to making some friends here and learning the ropes of SEO and Lead Gen from scratch! Hope to get better quickly by keeping an open mind and never giving up until I succeed! Any tips or advice for better narrowing down a target audience would be highly appreciated!

I wouldn't say those results suck by any means. ~$1 clicks in the real estate industry, while not great, is definitely a good start.

I would need to know a bit more about your targeting (screenshots of your ad set and ad details would be helpful), but I would first recommend dropping your budget down to $10-$20/day. $50 is quite an aggressive start, and I generally follow the logic that if something isn't working on a small budget, throwing more money at it won't magically fix it.

 

[Willy Style]

I wouldn't say those results suck by any means. ~$1 clicks in the real estate industry, while not great, is definitely a good start.

I would need to know a bit more about your targeting (screenshots of your ad set and ad details would be helpful), but I would first recommend dropping your budget down to $10-$20/day. $50 is quite an aggressive start, and I generally follow the logic that if something isn't working on a small budget, throwing more money at it won't magically fix it.

Thanks so much for the response! Just dropped my budget and attached some screenshots

I feel like my website copy is also all over the place and unfocused, not sure what I should do to improve it

 

[Drought]

Your ad looks good. Some notes:
- Your call-to-action quiz on your landing page is good, but remove all the unnecessary stuff and make the form a bit more obvious. Right now it kind of blends into the page.
- Test out some other home-selling interests such as real estate websites like Trulia, Zillow, etc. Put each interest into its own unique ad set with the 'Expand Interests' box turned off. This way you can track the performance of each individual interest
- I would also consider lowering your age range. I generally recommend leaving your demographic targeting open to start, as to not make assumptions. As you start to collect data you will be able to determine which age ranges and genders are actually driving results

 

[Willy Style]

Your ad looks good. Some notes:
- Your call-to-action quiz on your landing page is good, but remove all the unnecessary stuff and make the form a bit more obvious. Right now it kind of blends into the page.
- Test out some other home-selling interests such as real estate websites like Trulia, Zillow, etc. Put each interest into its own unique ad set with the 'Expand Interests' box turned off. This way you can track the performance of each individual interest
- I would also consider lowering your age range. I generally recommend leaving your demographic targeting open to start, as to not make assumptions. As you start to collect data you will be able to determine which age ranges and genders are actually driving results

Thanks so much for your help! I just finished implementing everything you said. Also sent you an email on GrowthCave. Do you think I should use copy from my other pages in the Home Page or have them separate like now?

 

[Drought]

Thanks so much for your help! I just finished implementing everything you said. Also sent you an email on GrowthCave. Do you think I should use copy from my other pages in the Home Page or have them separate like now?

Got your email I think the copy on your home page is good, though I would change 'sell your property more' to something like 'sell your property for it's highest value'. I say this as someone with no experience in real estate, but it makes it a bit clearer imo

 

[YujinTan]

this kind of result consider ad is ok?


Ends soon
10
Link clicks
186
People Reached

 

[Drought]

this kind of result consider ad is ok?


Ends soon
10
Link clicks
186
People Reached

Not at all enough information for me to know mate haha switch to the column 'Performance and clicks' and take a screenshot

 

[YujinTan]

Not at all enough information for me to know mate haha switch to the column 'Performance and clicks' and take a screenshot

Link clicks
40
People Reached
686
Cost per Link Click
$0.25

 

[Drought]

Link clicks
40
People Reached
686
Cost per Link Click
$0.25

That's a really good CPC but a screenshot but a screenshot would be helpful

 

[YujinTan]

That's a really good CPC but a screenshot but a screenshot would be helpful

actually i just anyhow set ,
I only just target USA audiences and input the related niche

I actually want to choose just mobile feed but let FB auto

To be frank I don't really say like to buy Ad next I not really in depth how to use less money to gain more audiences etc .


want to get FB like cannot get , I only let them visit the site

my aim just try to get more audience know the site

still I prefer SEO and Backlinks is more kinda a long run process for a stable traffic?

Ad is more for instant traffic but again I check google Analytics most visitors from organic , direct , from social media , not say a lot from FB even I testing the ad on that day I monitor

 

[Drought]

actually i just anyhow set ,
I only just target USA audiences and input the related niche

I actually want to choose just mobile feed but let FB auto

To be frank I don't really say like to buy Ad next I not really in depth how to use less money to gain more audiences etc .


want to get FB like cannot get , I only let them visit the site

my aim just try to get more audience know the site

still I prefer SEO and Backlinks is more kinda a long run process for a stable traffic?

Ad is more for instant traffic but again I check google Analytics most visitors from organic , direct , from social media , not say a lot from FB even I testing the ad on that day I monitor

Kinda hard understanding to you but yes SEO is more of a long term strategy while paid traffic (like Facebook Ads) is much faster

 

[Stan Fox]

What you advise to push my SEO services?

 

[Drought]

What you advise to push my SEO services?

If you have existing customers, create a .csv of them and create a lookalike audience. Target it with an ad offering some sort of lead magnet, maybe an SEO case study or free discovery call with you.

 

[slickbrick]

What you advise to push my SEO services?

My agency's client acquisition funnel is:

Lead Magnet (cheatsheet) or Video Marketing or Small Course (testing it right now) -> Webinar -> Application Form -> 30 Minutes Free Call -> Deal.

It's perfect for every service business and helped me scale to 6 figures in less than a year, I'm till this day relying to this other than referrals.

 

[Rahulbala]

What Ad Style should I follow to increase Instagram followers via FB ads, as there is no separate Ad objective for Instagram followers?

 

[Drought]

What Ad Style should I follow to increase Instagram followers via FB ads, as there is no separate Ad objective for Instagram followers?

Engagement ads run only on Instagram with a clear call-to-action

 

[Drought]

Bump happy to answer any questions about Facebook/Instagram Ads

 

[Tom_Hunter]

How many actions do you think you should have before making a lookalike audience?

 

[Drought]

How many actions do you think you should have before making a lookalike audience?

Between 1,000-4,000 is the ideal range. The higher the intent the better (ie. actual customers vs. just add to cart)

 

[Zakaria atattou]

whats the best ad objective for quizzes ? shall i target with no interests ? what do u suggest ? any tips please