Ask me anything about Facebook Ads 2019

[Drought]

Would using affiliate networks or Cpa be better than amazon?

Yeah but even then still the profit margins are small. eCommerce is usually the best way to go.

 

[Yzetien]

First of all, these are really solid results for the first campaign you've ever run. Good job. I would continue running this ad set exactly the way it is for another $40-$50 just to collect some more data and see how the algorithm improves your campaign (which it does). After that, I would:
- Check your relevance score. You have a 7 now which is good but to be hitting crazy profit you need a 9 or 10. Experiment with more ad variations, test videos, slideshows, carousels, single image, etc. Test short copy, long copy, everything.
- Use the 'view charts' function (hover over an ad set and it will show) to see which demographics and platforms are working best for you. Duplicate your ad set and narrow down on your best performers.

Good job man! You're off to a great start.



I am having a bit of trouble understanding but yes you can target locally, it is difficult to target locally + add in buying behaviors/demographics.

Sorry, I mean I am trying to figure a way out to make ads attractive enough to attract conversions from CTR for a product, or rather specifically durian. This fruit is commonly purchased by those who sought for it from regular stores, and I'm wondering if there is any way psychologically to persuade them into trying out the same stuff from a new store (mine) through ads.

 

[Drought]

Sorry, I mean I am trying to figure a way out to make ads attractive enough to attract conversions from CTR for a product, or rather specifically durian. This fruit is commonly purchased by those who sought for it from regular stores, and I'm wondering if there is any way psychologically to persuade them into trying out the same stuff from a new store (mine) through ads.

I mean you just defined advertising and marketing 101 haha sorry if I am coming off as cut this is just a very general question that I'm having trouble answering

 

[zneve08]

So I got a third purchase on that ad, but the ad still shows 2 purchases total. The pixel registered the 3rd purchase, so I'm assuming the purchase came from an organic buyer? The post has been shared 25+ times, so assuming that, does this mean that the 3rd purchase came from someone who shared it's friends, but does not count as a conversion off of my ad?

Thanks

 

[Drought]

So I got a third purchase on that ad, but the ad still shows 2 purchases total. The pixel registered the 3rd purchase, so I'm assuming the purchase came from an organic buyer? The post has been shared 25+ times, so assuming that, does this mean that the 3rd purchase came from someone who shared it's friends, but does not count as a conversion off of my ad?

Thanks

Yes that is possible. It's also possible it came from someone who viewed your ad (but didn't click on it) then remembered it and came to your website directly. To see this, click on the 'Columns' dropdown, then 'Customize columns'. In the bottom right you will see the option to change your attribution window.

Screenshots:
https://gyazo.com/a35b357271fdd1c8fe299596b7c80ac5
https://gyazo.com/2ed63aff51ad40f954b78fdd07b3aa0d

 

[zneve08]

Yes that is possible. It's also possible it came from someone who viewed your ad (but didn't click on it) then remembered it and came to your website directly. To see this, click on the 'Columns' dropdown, then 'Customize columns'. In the bottom right you will see the option to change your attribution window.

Screenshots:
https://gyazo.com/a35b357271fdd1c8fe299596b7c80ac5
https://gyazo.com/2ed63aff51ad40f954b78fdd07b3aa0d

That's a cool function. So when I compared all of the attribution nothing changed. That would mean it was organic? Thank you for all of this guidance, it's been amazing to have someone to talk this campaign through with!

 

[Drought]

That's a cool function. So when I compared all of the attribution nothing changed. That would mean it was organic? Thank you for all of this guidance, it's been amazing to have someone to talk this campaign through with!

Yes, it's an organic or direct purchase then It sounds like you have a real winner on your hands. Keep it up man, happy to help!

 

[Deleted member 1230692]

Thanks a lot for doing this, Drought.

Can you tell me where you learned all of this from? I'm looking for courses which teach everything about Facebook ads. Something that'll take me from a beginner to advance with Facebook ads.

I want to start my own info-product business. And the way I'll be approaching it, is to build an email list with the help of Facebook ads.

 

[Arve]

Anytging related to Shopify store, ads using pixel?
How can i run 2 adsets of same ad?

 

[Drought]

Thanks a lot for doing this, Drought.

Can you tell me where you learned all of this from? I'm looking for courses which teach everything about Facebook ads. Something that'll take me from a beginner to advance with Facebook ads.

I want to start my own info-product business. And the way I'll be approaching it, is to build an email list with the help of Facebook ads.

I don't know of any good ones. I learned by watching a few YouTube videos then trying it all on my own

Anytging related to Shopify store, ads using pixel?
How can i run 2 adsets of same ad?

Confused by your question... you can just duplicate the ad to the other ad set

 

[Deleted member 1230692]

I don't know of any good ones. I learned by watching a few YouTube videos then trying it all on my own

OK. Can you tell me what is the average cost of 1 click? I have read figures from $0.30 to $10.

 

[Drought]

OK. Can you tell me what is the average cost of 1 click? I have read figures from $0.30 to $10.

Yes, entirely dependent on your industry and type of campaign you run. Average is probably around $1-2

 

[Sam Bird]

Is Facebook a good place for promotion of yt very

 

[Drought]

Is Facebook a good place for promotion of yt very

What is yt very? If you mean YouTube videos, then yes, it is.

 

[life2ifeless]

How would you market spiritual, astraphysical type of products and services? E.g. tarots, fengshui, energy healing rooms etc?

Target LAL audiences?

 

[Sam2018]

How to promote fashion jewelry?

 

[demirciler]

I am considering to do Facebook ads to clients in Upwork but worrying about copywriting. I am not a native English speaker and not sure if I can write great copy for ads. What do you think about it?

 

[timchuks87]

How would you say a SaaS product would fare with Facebook ads?

- A monthly subscription service targeting online startup ups.
- service pricing range $12 to $56.

 

[Drought]

How would you market spiritual, astraphysical type of products and services? E.g. tarots, fengshui, energy healing rooms etc?

Target LAL audiences?

If you have access to previous customers always use a lookalike audience, yes. With those sorts of products you need to be careful with your wording (don't make any guarantees) or you'll get banned.

How to promote fashion jewelry?

Same as I said above, if you have previous customers use a lookalike, else use the Audience Insights tool to find Interests related to your competitors.

I am considering to do Facebook ads to clients in Upwork but worrying about copywriting. I am not a native English speaker and not sure if I can write great copy for ads. What do you think about it?

That's a valid concern. Try and partner with a native English speaker who can proofread the copy.

How would you say a SaaS product would fare with Facebook ads?

- A monthly subscription service targeting online startup ups.
- service pricing range $12 to $56.

They work well, biggest problem SaaS products always have is churn. So you might be able to drive cost-efficient sign-ups/free trials but they may not convert well later down the road.

 

[Willy Style]

Brands new to the site and just joined today. I have an existing Fix & Flip Real Estate Investment Business that sources the majority of its leads through Direct Mail and Cold Calling and I wanted to branch out into Facebook Ads due to increasing competition in the market.

I've read Cashvertising, How to Write a Good Advertisement, and David Ogilvy, but still feel like there's so much to learn every day. My main strength in business is Sales. I feel like as long as I get enough leads, I have no problem closing them through relentless followup and relationship building.

My goals are to generate at least 1 new lead a day. A lead in my business is a property owner who owns an ugly or abandoned property that they wish to sell quickly and conveniently.

My first Facebook Ad generated the following results:

• Budget: $50/day
• Results: 14 link clicks
• Reach: 1758
• Impressions: 2062
• Cost per Result: $1.19 per link click
• Amount Spent: $16.69

As you can see by the metrics of my first Facebook Ad ever, I really suck and need massive improvement on my targeting. Reading a lot of guides recently but nothing could adequately prepare me for the real world.

I feel like my website needs a lot of work as well since it's not converting anyone into even filling out a basic form.

Looking forward to making some friends here and learning the ropes of SEO and Lead Gen from scratch! Hope to get better quickly by keeping an open mind and never giving up until I succeed! Any tips or advice for better narrowing down a target audience would be highly appreciated!