cacats
Power Member
- Mar 9, 2016
- 742
- 326
1. Who I am?
Good afternoon everyone!! Many of you do not know me, so let me introduce myself:
My name is Cacats, a law student who started in the Instagram world 4 years ago.
It all started with a failed Commercial Law exam, which made me see that I was not the best student. I could never stand out for my grades, and if we add to that the difficult Spanish job scene in the world of lawyers, finding a job was going to be complicated ... I did not want to live under a bridge!
Any "normal" person would have tried to spend more time studying, but not me. I have never been a "normal" person. It was time to look for something that would make me stand out from the crowd, something that would allow me to pay for my university tuition.
This is how I gave my first step in the world of social networks. At the beginning, I made a motivational account on twitter and started to follow many people and manually unfollow them (I did not know that we could automate accounts haha). As I felt a human scum for spamming, I set up an automatic welcome message that said something like "thanks for following me, if you have love problems or need advice on anything, you can talk to me". You know, to relieve my morale.
In the end, the account became famous, and each day received dozens of messages asking for advice: infidelities, love problems, what to do after a divorce, family problems, etc. Can you imagine? An 18-year-old boy with no idea of life advicing divorced women?
I admit it, despite having been a hilarious stage, in which I helped many people (and they helped me too, to be honest), my advices caused the divorce of a couple that were in love. It was there when I realized that I was not a psychologist, it was better that a true professional take care of that (in my defense I will say that the man was very possessive and jealous, it was the best thing for the woman...).
I decided to start with Instagram and came to this forum looking for how to automate my travel account. During this time, I learned the basis of what I know today and had the opportunity to meet great people.
I took things more seriously and put into practice the typical method of Ogads + IG. With the money earned, I opened my own "social media agency". However, I realized that using automation programs to grow customer accounts, despite appearing to be a good idea, has its days counted. Any day, Instagram can get an update that makes all the bots obsoletes, or put more obstacles.
Therefore, I decided to move to a more "legal" phase.
2. Let's start with the important things
All gurus always talk about quality content, which is the key to gain more followers and blablabla.
Yes, it is true, the content is key: if your post is very simple or does not contribute anything, you will NEVER grow big, you will NEVER go viral.
However, we all know friends with incredible publications, worthy of appearing in the National Geographic magazine, but with fewer followers than the neighbor of the fifth floor who lives with 5 cats.
Yes, the content is key, but there is something that they do not tell us: the "luck" factor is even more important. A picture that goes viral and gives you 400 new followers, a video in which people start mentioning their friends because they find it very funny, a publication of yours that is so good that a celebrity decides to share it on their social networks, etc. .
I repeat: my objective is to find legal methods that do not put the main account at risk, forger about the F / U strategy, the "child accounts" method, etc.
Why am I telling you this? Because even though the "luck" factor can not be replicated, there is something that can help us grow our account or our client's one. Something people do not care about too much: The hashtags.
3. Hashtags? What do you mean?
3.1. Introduction
If you have just entered the world of social networks and this sounds like Chinese, you have to know that when people talk about hashtags, it refers to the famous pad that phones have ("#"), accompanied by a word key or an emoticon. For example, #travel.
If you enter the Instagram search tab and click on the "#" option, you will be able to find the content that interests you published under a certain hashtag. In the same way, what you publish under "#travel", for example, will appear among the results returned in the search for it:
Post a photo> use a hashtag> your photo appears in the "feed" of the hashtag you used
Thus, in addition to allowing us to categorize our content, they will provide us with a mechanism to navigate among the topics that most appeal to us, facilitating interaction with users who share our same interests.
When you search for a specific hashtag, you will be able to perform a series of actions: follow the hashtag, see the highlighted posts and the most recent ones.
3.2. Follow the hashtag
You will be able to follow the hashtags in the same way you would send a request to some other user. Therefore, the consequences are going to be the same: when you enter your feed, you will be able to see SOME photos published under such a hashtag (later we will enter in more detail at this point).
This new possibility offers us a great opportunity to increase our engagement, because if the user specifically follows the hashtag you are using in your post, he will be more likely to visualize our content.
That said, I strongly advise you to create your own hashtag: after having made my own, not only have I achieved an increase in my engagement rate, but also, users have been encouraged to use it too, giving me free publicity every time they use it.
Also, if you make your hashtag go viral and become a "trending topic" (that is, use it by a large number of users), you will exponentially increase your visibility.
3.3. Recent posts
Each time you make a publication, it will appear in this tab, regardless of the number of likes or comments you have received.
As you can imagine, this implies that the posts shown will follow a chronological order, with the latest publications appearing first. The bad thing is that if many images are published with that hashtag, your publication will disappear in order to show the most recent publications.
3.4. Top posts
As the name indicates, in this tab you can see the 9 most outstanding posts.
So, while on the other tab your posts would disappear quickly, here they can stay for hours. The longer they are in this tab, the more impressions they will have.
Therefore, your main objective will be for your publication to be maintained in the featured posts for as long as possible.
4. Get more impressions in your publication thanks to the proper use of hashtags
Well, after this lengthy introduction and guide, there comes the moment that everyone was waiting for. How will I apply this to my account? How will I make my images go viral? What is the best hotel comparator? 3 words: Tri-va-go.
No, now seriously. Each week I will publish a case study applying a new strategy of different hashtags and showing the statistics of each publication, so you can see with me which is the most effective. So... Stay tunned!!!
In addition, I will be publishing new tricks and small discoveries that I made during the course of this case study.
Do not miss the next publication:
- Results of the first case study: 02/10/2019
- Strategy used: Using hashtags based on the number of publications or competition.
Good afternoon everyone!! Many of you do not know me, so let me introduce myself:
My name is Cacats, a law student who started in the Instagram world 4 years ago.
It all started with a failed Commercial Law exam, which made me see that I was not the best student. I could never stand out for my grades, and if we add to that the difficult Spanish job scene in the world of lawyers, finding a job was going to be complicated ... I did not want to live under a bridge!
Any "normal" person would have tried to spend more time studying, but not me. I have never been a "normal" person. It was time to look for something that would make me stand out from the crowd, something that would allow me to pay for my university tuition.
This is how I gave my first step in the world of social networks. At the beginning, I made a motivational account on twitter and started to follow many people and manually unfollow them (I did not know that we could automate accounts haha). As I felt a human scum for spamming, I set up an automatic welcome message that said something like "thanks for following me, if you have love problems or need advice on anything, you can talk to me". You know, to relieve my morale.
In the end, the account became famous, and each day received dozens of messages asking for advice: infidelities, love problems, what to do after a divorce, family problems, etc. Can you imagine? An 18-year-old boy with no idea of life advicing divorced women?
I admit it, despite having been a hilarious stage, in which I helped many people (and they helped me too, to be honest), my advices caused the divorce of a couple that were in love. It was there when I realized that I was not a psychologist, it was better that a true professional take care of that (in my defense I will say that the man was very possessive and jealous, it was the best thing for the woman...).
I decided to start with Instagram and came to this forum looking for how to automate my travel account. During this time, I learned the basis of what I know today and had the opportunity to meet great people.
I took things more seriously and put into practice the typical method of Ogads + IG. With the money earned, I opened my own "social media agency". However, I realized that using automation programs to grow customer accounts, despite appearing to be a good idea, has its days counted. Any day, Instagram can get an update that makes all the bots obsoletes, or put more obstacles.
Therefore, I decided to move to a more "legal" phase.
2. Let's start with the important things
All gurus always talk about quality content, which is the key to gain more followers and blablabla.
Yes, it is true, the content is key: if your post is very simple or does not contribute anything, you will NEVER grow big, you will NEVER go viral.
However, we all know friends with incredible publications, worthy of appearing in the National Geographic magazine, but with fewer followers than the neighbor of the fifth floor who lives with 5 cats.
Yes, the content is key, but there is something that they do not tell us: the "luck" factor is even more important. A picture that goes viral and gives you 400 new followers, a video in which people start mentioning their friends because they find it very funny, a publication of yours that is so good that a celebrity decides to share it on their social networks, etc. .
I repeat: my objective is to find legal methods that do not put the main account at risk, forger about the F / U strategy, the "child accounts" method, etc.
Why am I telling you this? Because even though the "luck" factor can not be replicated, there is something that can help us grow our account or our client's one. Something people do not care about too much: The hashtags.
3. Hashtags? What do you mean?
3.1. Introduction
If you have just entered the world of social networks and this sounds like Chinese, you have to know that when people talk about hashtags, it refers to the famous pad that phones have ("#"), accompanied by a word key or an emoticon. For example, #travel.
If you enter the Instagram search tab and click on the "#" option, you will be able to find the content that interests you published under a certain hashtag. In the same way, what you publish under "#travel", for example, will appear among the results returned in the search for it:
Post a photo> use a hashtag> your photo appears in the "feed" of the hashtag you used
Thus, in addition to allowing us to categorize our content, they will provide us with a mechanism to navigate among the topics that most appeal to us, facilitating interaction with users who share our same interests.
When you search for a specific hashtag, you will be able to perform a series of actions: follow the hashtag, see the highlighted posts and the most recent ones.
3.2. Follow the hashtag
You will be able to follow the hashtags in the same way you would send a request to some other user. Therefore, the consequences are going to be the same: when you enter your feed, you will be able to see SOME photos published under such a hashtag (later we will enter in more detail at this point).
This new possibility offers us a great opportunity to increase our engagement, because if the user specifically follows the hashtag you are using in your post, he will be more likely to visualize our content.
That said, I strongly advise you to create your own hashtag: after having made my own, not only have I achieved an increase in my engagement rate, but also, users have been encouraged to use it too, giving me free publicity every time they use it.
Also, if you make your hashtag go viral and become a "trending topic" (that is, use it by a large number of users), you will exponentially increase your visibility.
3.3. Recent posts
Each time you make a publication, it will appear in this tab, regardless of the number of likes or comments you have received.
As you can imagine, this implies that the posts shown will follow a chronological order, with the latest publications appearing first. The bad thing is that if many images are published with that hashtag, your publication will disappear in order to show the most recent publications.
3.4. Top posts
As the name indicates, in this tab you can see the 9 most outstanding posts.
So, while on the other tab your posts would disappear quickly, here they can stay for hours. The longer they are in this tab, the more impressions they will have.
Therefore, your main objective will be for your publication to be maintained in the featured posts for as long as possible.
4. Get more impressions in your publication thanks to the proper use of hashtags
Well, after this lengthy introduction and guide, there comes the moment that everyone was waiting for. How will I apply this to my account? How will I make my images go viral? What is the best hotel comparator? 3 words: Tri-va-go.
No, now seriously. Each week I will publish a case study applying a new strategy of different hashtags and showing the statistics of each publication, so you can see with me which is the most effective. So... Stay tunned!!!
In addition, I will be publishing new tricks and small discoveries that I made during the course of this case study.
Do not miss the next publication:
- Results of the first case study: 02/10/2019
- Strategy used: Using hashtags based on the number of publications or competition.
