Google chrome’s update will kill most ad-blockers

[crissdinesh]

Hello, BHW!

What do you think about Chrome browser update.

https://www.cnet.com/news/google-may-break-ad-blockers-with-upcoming-chrome-change/

Do you think it’s a good move from Google for publishers or nothing going to happen big?

 

[Writerly]

I'm going to wait to see what happens, but if the ad-blocker ban goes through, that doesn't bode well for the rest of the user experience. I've also seen people complaining about the new Chrome interface. Ultimately, we can always use other browsers, so it's not that big of a deal.

 

[Deleted member 657006]

wont happen afther the ppl complain, it be like the 90's , 10 hrs blocking popups lol ....

plus google updated there seo no popups be madness that even get anywere.

can not have one saying stop but ill do somethink else on my browser , there soon be a change

 

[kegnum]

I dont like the fact that so many people use chrome and now google is going to control what ads are shown and not shown..

All might god king google tells you what ads you can and cant put on your site..

ALSO:
"It's an unintended consequence of a security and performance upgrade plan. Google says it doesn't want to disable content blocking."

Bullshit

 

[HoNeYBiRD]

There's a thread already: https://www.blackhatworld.com/seo/c...ockers-etc-from-functioning-properly.1088261/

There's no mention about Adblock or Adblock Plus in the article, which is the biggest. I'm pretty sure the others already prepared, if not, they will soon.

On average the desktop traffic is around 40% in the US, in some niches it's more, in others it's less. Let's be generous and let's say it's fifty-fifty. Mobile works differently, there are no addons there, this change will have zero effect, so it's already just 50% of the traffic, which can be affected. Now if we take into account, that the market share of Chrome is around 60-70% on desktop, that 50% decreases even more to something like 30%. In the light of the fact, that around 40% of the people uses some kind of ad blocker addon on desktop, Adblock Plus included, which is not mentioned, so it might be exempt of the changes, the 30% decreases furthermore to somewhere between 10 and 15%. Adblock Plus has about half of the market share and if it's not affected, that 10-15% decreases once more to 5-7%. So this 5-7% is the amount of the combined traffic, which can be affected, IF the ad blockers can't adapt (fast).

All in all, this will have little to no effect on ones ad revenue, unless you're in a niche, which receives a lot of desktop traffic from Chrome, with ad blockers enabled such as uBlock or Ghostery and not Adblock Plus. The more tech-savvy the niche, the bigger the possible impact, i assume.

 

[Lukmat]

There's a thread already: https://www.blackhatworld.com/seo/c...ockers-etc-from-functioning-properly.1088261/

There's no mention about Adblock or Adblock Plus in the article, which is the biggest. I'm pretty sure the others already prepared, if not, they will soon.

On average the desktop traffic is around 40% in the US, in some niches it's more, in others it's less. Let's be generous and let's say it's fifty-fifty. Mobile works differently, there are no addons there, this change will have zero effect, so it's already just 50% of the traffic, which can be affected. Now if we take into account, that the market share of Chrome is around 60-70% on desktop, that 50% decreases even more to something like 30%. In the light of the fact, that around 40% of the people uses some kind of ad blocker addon on desktop, Adblock Plus included, which is not mentioned, so it might be exempt of the changes, the 30% decreases furthermore to somewhere between 10 and 15%. Adblock Plus has about half of the market share and if it's not affected, that 10-15% decreases once more to 5-7%. So this 5-7% is the amount of the combined traffic, which can be affected, IF the ad blockers can't adapt (fast).

All in all, this will have little to no effect on ones ad revenue, unless you're in a niche, which receives a lot of desktop traffic from Chrome, with ad blockers enabled such as uBlock or Ghostery and not Adblock Plus. The more tech-savvy the niche, the bigger the possible impact, i assume.

You clearly not understand, that they just can't adapt. Google is cutting of the only one API makes it possible to block ads.
The funny thing, that browsers like Brave will be impacted to. Adjust to Google or make Chromium fork now and never come back to original branch, it means hire own programmers to go independent.
I bet even Microsoft will not do it, well, they are always ignoring adblockers, so it's not the reason to pay for engine engineers

 

[cremaster]

..."It's an unintended consequence of a security and performance upgrade plan. Google says it doesn't want to disable content blocking."

Bullshit

I LOLed when I read that, too.

A company that makes its Shekels by selling ads unintentionally disables ad-blockers.

Yeah, right!!!

 

[omnirand]

Worst case scenario hosts files should still work.

 

[uncutu]

its very ironic ppc company is in the ad blocking business
i forsee most tech savvy people switching to editing their hosts file. some vpn's include ad blocking in their dns nowadays.
hopefully microsoft doesn't cockblock it in 5-10 years like chrome is doing
maybe Brave browser is next best thing in the web browser industry. made by same guy who made mozilla firefox. sjw's kicked him out of mozilla over anti gay remarks

 

[kegnum]

will just start blocking chrome with a big ad that says we do not accept traffic from them.. I am in a niche where my visitors REALLY want what i offer. They just through hoops. So this is possible. I did the same thing with ad blockers.. sorry you dont like it but i dont work for free.

 

[Lukmat]

its very ironic ppc company is in the ad blocking business
i forsee most tech savvy people switching to editing their hosts file. some vpn's include ad blocking in their dns nowadays.
hopefully microsoft doesn't cockblock it in 5-10 years like chrome is doing
maybe Brave browser is next best thing in the web browser industry. made by same guy who made mozilla firefox. sjw's kicked him out of mozilla over anti gay remarks

Brave is Chromium so switch to firefox engine or stay outdated.
This guy haven't enough resources to keep independent chromium branch.

 

[GenesisOne]

Why do you use it in the first place?
I always stay away from big G.

 

[HoNeYBiRD]

You clearly not understand, that they just can't adapt. Google is cutting of the only one API makes it possible to block ads.
The funny thing, that browsers like Brave will be impacted to. Adjust to Google or make Chromium fork now and never come back to original branch, it means hire own programmers to go independent.
I bet even Microsoft will not do it, well, they are always ignoring adblockers, so it's not the reason to pay for engine engineers

So why isn't Adblock Plus mentioned in the article? As the biggest ad blocker, it surely would have worth a mention, no? Also, they are not cutting off the API entirely, they are "only" proposing to limit it to 30k checks, which is still enough for a smaller ruleset. And if you read the article to the end, one of the Chrome devs said, that the proposed changes are in the draft stage, they will more likely change and they don't want to break addons, so it's more like just fear mongering at this point.

And what i posted above still stands, it will affect a small part of the traffic, if Google decides to do it, which is a big IF. 40% of the 70% of the 50% on average if every ad blocker is affected, but in many niches the mobile traffic rate is a lot higher than 50%, so this proposed change will even have less effect in those niches. Mobile doesn't seem to stop growing, it becomes less and less important, what happens with desktop browsers, maybe not tomorrow, but soon enough.

It doesn't really matter what Microsoft does on the browser market, they are practically non-existent, they have less than 15% of the market IE and Edge combined, funnily enough IE is still in the lead by twice. Although it's also true that more people use IE these days than Firefox. lol

 

[ScreamingMidget]

It might be good for Adsense users.

 

[Deleted member 1095271]

Google is just forcing its own rules on everyone and the users who love chrome have to adapt themselves according to it but i might better shift to firefox.