Happy for it to stay at $97+VAT. I have not looked at the financials for BHW (company) on companies house, but I am sure they are doing very well. Mods do an excellent job but if you pay them, make them staff and pay them properly.
As for improving the forum. What needs improving? I can search just fine, have private conversations and keep a history, list my services/product, engage with customers and support the community. Personally, I do not do the selling bit but the rest works just fine.
Definite perks for mods = moderating new services (ultimate freebies).
I also assume that most if not all mods have the time to support the community as they are doing just fine from an IM/business perspective and spend most of their time in and around BHW/Internet.
I also assume that most if not all JnrExecs are focused more on their business than BHW unless the 2 overlap, and they provide guidance and a trusted voice, otherwise, they would likely be Mods (time constraints).
Well that is my two penneth.