Products with strong emotional values

[ss_social]

What would be some of the general product categories that strongly ties into people's emotions or identities, whether as a product of massive corporate marketing or something that occurred more or less naturally?

The first things that comes to my mind is guns (in the US culture - I am not sure about other countries).

I suppose fashion brands will also be something that attaches to a consumer's emotions and identities (e.g. Supreme, Nike, LV, Gucci, etc.)

What in your opinion are some industries, brands, or products that pulls people's heart strings?

 

[jazzc]

What would be some of the general product categories that strongly ties into people's emotions or identities,

This letter had been (physically) mailed ~600 million times in a period of 30 years. Identity ties into people's emotions indeed! They were also doing upsales, like family trip (get a plane full of Macdonalds to Scotland, get 3x the average agency profit).

 

[Heiko]

Gambling is probably the most emotional niche/product.

 

[awesomewebsites]

Health products, specifically beauty products.

 

[Sombrero]

This letter had been (physically) mailed ~600 million times in a period of 30 years. Identity ties into people's emotions indeed! They were also doing upsales, like family trip (get a plane full of Macdonalds to Scotland, get 3x the average agency profit).

View attachment 109927

That is very interesting. I couldn't find anything about it on Google, what's the name of that "method"? I would like to know more about that. Thank you

 

[ss_social]

This letter had been (physically) mailed ~600 million times in a period of 30 years. Identity ties into people's emotions indeed! They were also doing upsales, like family trip (get a plane full of Macdonalds to Scotland, get 3x the average agency profit).

View attachment 109927

Wow, crazy! I would not buy it just because my ancestry does not have "heraldry" per se but that is very interesting!

Gambling is probably the most emotional niche/product.

I never gotten into gambling, but I can see why people can get attached to it!

Your suggestion reminded me of this:

Health products, specifically beauty products.

True that! I have thought about it but I am trying to find an industry I can work with. I have this plan in my head right now that I want to implement in the upcoming months!

 

[ss_social]

That is very interesting. I couldn't find anything about it on Google, what's the name of that "method"? I would like to know more about that. Thank you

Well, this isn't a method but here are some articles on emotional value and cosumer behavior!

https://instapage.com/blog/emotional-marketing
https://eprints.qut.edu.au/87846/1/JEMI_Vol11_Issue1_2015_Article2.pdf

PS. Feeling any better?

 

[BlogPro]

Diamond is the first thing that comes to mind. It is a primarily useless stone that depreciates in value so quick, it hurts (Some say, the value goes down 50% as soon as you walk out the store).

Diamond rings in engagement are an artificial phenomenon promulgated by a huge marketing campaign by De Beers in the year 1938 (Seriously, fuck them).

If you buy Gold coins, bars - you can still sell it for the value of the bullion. Diamond doesn't have a central pricing market, it is sold for pennies on the dollar (often blood diamonds) or a designer name tag is attached to it and then it goes for millions.

We've been fascinated by stones for ages, no doubt about that. But De Beers made them mainstream and an engagement "must-have".

https://www.huffingtonpost.com/rohin-dhar/diamonds-are-bullshit_b_3708562.html

(Then there are holidays specifically designed to move products by Big Corp - don't get me started on that.)

Oh and when it comes to Emotional Marketing - Coca Cola is literally #Winning. On days when I don't have a lot to do, I just watch Coke commercials and shed manly tears.

 

[BlogPro]

This letter had been (physically) mailed ~600 million times in a period of 30 years. Identity ties into people's emotions indeed! They were also doing upsales, like family trip (get a plane full of Macdonalds to Scotland, get 3x the average agency profit).

View attachment 109927

That letter is a work of art. More than the coat-of-arms artwork, it's peddling. Gary Halbert wins it.

It's true what they say - when you hit rock bottom, there's no place for you to go but up.

He wrote it at the cusp of a complete financial breakdown.

Content Writers take note - there are 11 "Hidden Persuaders" in that letter.

http://www.markjoyner.name/temp/halbert/joynerhalbert.mp3

Listen to this MP3 to hear the man himself talk about these Persuaders.

 

[ss_social]

Diamond is the first thing that comes to mind. It is a primarily useless stone that depreciates in value so quick, it hurts (Some say, the value goes down 50% as soon as you walk out the store).

Diamond rings in engagement are an artificial phenomenon promulgated by a huge marketing campaign by De Beers in the year 1938 (Seriously, fuck them).

If you buy Gold coins, bars - you can still sell it for the value of the bullion. Diamond doesn't have a central pricing market, it is sold for pennies on the dollar (often blood diamonds) or a designer name tag is attached to it and then it goes for millions.

We've been fascinated by stones for ages, no doubt about that. But De Beers made them mainstream and an engagement "must-have".

https://www.huffingtonpost.com/rohin-dhar/diamonds-are-bullshit_b_3708562.html

(Then there are holidays specifically designed to move products by Big Corp - don't get me started on that.)

Oh and when it comes to Emotional Marketing - Coca Cola is literally #Winning. On days when I don't have a lot to do, I just watch Coke commercials and shed manly tears.

Thank you, Flash!! (Sorry, I just call people by their avatar when I don't know their names)

I remember this marketing campaign for diamonds I saw (I knew it was Tiffany's but I can't remember if it was in my country or in the US) and they were trying to sell diamonds for single women who weren't even engaged. Basically what I saw in the commercial was "WHO NEEDS MEN WHEN YOU CAN TREAT YO SELF LADIES GET 'EM DIAMONDS" and I was like "Wow, they really want to sell those stones, huh".


Thank you also for the content writer tip article! I bookmarked it for later reading!

 

[jazzc]

That is very interesting. I couldn't find anything about it on Google, what's the name of that "method"? I would like to know more about that. Thank you

As @BlogPro said, it's the letter that launched Gary Halbert literally from "if this fails we starve" to a legendary career in direct marketing - it's call "coat of arms".

 

[baidovich]

Porn ..?!

 

[ss_social]

As @BlogPro said, it's the letter that launched Gary Halbert literally from "if this fails we starve" to a legendary career in direct marketing - it's call "coat of arms".

Thank you for the information!

 

[belallama]

I know it might sound weird but anything related to home/baby/family ties strong emotions - nothing stronger than parent-child-social image IMO.
Cheers

 

[ss_social]

I know it might sound weird but anything related to home/baby/family ties strong emotions - nothing stronger than parent-child-social image IMO.
Cheers

That is not weird, I think! It does make sense! Thanks for the input!

 

[ss_social]

For those of you following this thread:

https://www.sciencedirect.com/science/article/pii/S0959652617304134
https://medium.com/@shahmm/how-to-hook-customers-with-emotion-emotional-branding-68dcb66aa9f6

 

[nakamura]

There are some categories and basically you are talking about "fake identities" - thats what they call it in psychology.

Just for a short explanation and example; A "fake identity" would be an Apple fanboy, who identifies himself so much with the brand "Apple" that he is sleeping in front of the store two days before the release of the new iPhone/iPad just to get it first. This fanboy would understand any criticism on the brand "Apple" or its devices as a personal attack (I am sure everyone of us met this kinda people before). The brand and its standing is more important to this fanboy than his own relationship, his own status (probably that he is unhappy in his job etc.), his financial situation (they even get in debts just to get the new iphone etc.).


Some more categories:

- Cars -> You know, I know it. Porsche, Mercedes Benz, Ferrari etc. everyone got their own taste and is attached to a brand
- Clothing -> Same as for the cars. Especially when it comes to Nike, Puma and Adidas.
- Video games -> Best examples are World of Warcraft, Diablo, Pokemon, Gran Turismo and so on
- Tech -> example above
- Comics/Movies -> Marvel is a great example

and many other. From restaurants (KFC, Burger King, McDonalds) to drinks (Coca Cola vs. Pepsi)

Every product has something to do with our emotions. Some are just more controverse (for example Guns) and thats why people get more emotional.

By the way...these days I was reading some studies how millenials are not really loyal customers. It seems don't really care about the brand anymore. They only care about the trend and hype. Means: If someone comes up with better clothes than Gucci, they will just leave Gucci and buy from the better one.

 

[Nut-Nights]

Porn is an emotional thing.

 

[loggerhead]

i would say health products as well, girls all fall for it

 

[ss_social]

There are some categories and basically you are talking about "fake identities" - thats what they call it in psychology.

Just for a short explanation and example; A "fake identity" would be an Apple fanboy, who identifies himself so much with the brand "Apple" that he is sleeping in front of the store two days before the release of the new iPhone/iPad just to get it first. This fanboy would understand any criticism on the brand "Apple" or its devices as a personal attack (I am sure everyone of us met this kinda people before). The brand and its standing is more important to this fanboy than his own relationship, his own status (probably that he is unhappy in his job etc.), his financial situation (they even get in debts just to get the new iphone etc.).


Some more categories:

- Cars -> You know, I know it. Porsche, Mercedes Benz, Ferrari etc. everyone got their own taste and is attached to a brand
- Clothing -> Same as for the cars. Especially when it comes to Nike, Puma and Adidas.
- Video games -> Best examples are World of Warcraft, Diablo, Pokemon, Gran Turismo and so on
- Tech -> example above
- Comics/Movies -> Marvel is a great example

and many other. From restaurants (KFC, Burger King, McDonalds) to drinks (Coca Cola vs. Pepsi)

Every product has something to do with our emotions. Some are just more controverse (for example Guns) and thats why people get more emotional.

By the way...these days I was reading some studies how millenials are not really loyal customers. It seems don't really care about the brand anymore. They only care about the trend and hype. Means: If someone comes up with better clothes than Gucci, they will just leave Gucci and buy from the better one.

Thank you so much, Nakamura san! I appreciate it