emotions

Life isn’t just work, rankings, or numbers. Between sports, routines, late-night thoughts, small wins, and even random moments we all have something that keeps us moving forward. Maybe it’s: Watching a match after a long day Hitting the gym or going for a walk Learning a new skill or mindset...

What would be some of the general product categories that strongly ties into people's emotions or identities, whether as a product of massive corporate marketing or something that occurred more or less naturally? The first things that comes to my mind is guns (in the US culture - I am not sure...

Every internet marketer should watch this video. It's free, it's only 20 minutes or so, and it's great. Seriously, this should be mandatory watching material. Watch it and you'll understand what I mean. A lot of the more experienced people (especially the copywriters) would know that emotion...

As a person not living in the US I mainly market to the North American market. Early morning is a busy time as I check the marketing efforts put into place the night before. A good financial result in the morning and I feel great, a poor effort and I feel flat but immediately analyze the...