So as promised, a small rankings update.
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As expected, the results are somewhat unremarkable. The reason for this is that whilst all of the content has now been written, only one link is pointing to the site and it isn't even appearing in WMT yet. However, I'm also glad that the rankings have staid somewhat stagnant. As we all know, rankings can go up and down on their own over time, as shown by the purple keyword line, but apart from that, there hasn't been much change at all in the rankings.
Therefore, if these web 2.0s are going to make an impact, surely this will be reflected in this graph and the ranking change will ideally be much more profound. Of course, there is the chance that these web 2.0s will do exactly bugger all in which case all I've done is vary the backlink profile (which is never actually a bad thing).
Once again, apologies for not being as proactive as I would have liked with this one. Personal matters have taken up a lot of my time and unfortunately this case study had to play second fiddle to the day to day rigmarole.