Content Writer and SEO Strategy (link building)

[Bigblast]

Hi there people! I recently got hired by a really cool company as a content writer. That's obviously good news and I'm really happy about it. However, the role is a bit more complicated than just writing content.

During my career so far, I've focused solely on writing. I have no problem doing the occasional keyword research here and there, but in most cases, I was given the target keywords for each piece of content.

Thing is, part of the new position is doing link building. I've never done that and I have been completely upfront with the company about it. However, I am keen to learn and I've read countless tutorials about it but I still can't quite understand where to start from.

Is this something that good content writers usually do? I tried following some techniques but it's a lot harder in practice than in theory. So, is super-linkable original content the only answer or is there something I'm missing?

Thank you!

 

[noxiop]

Damn.

That is definitely not the job of the content writer imo, but if you learned it, it's a valuable skill.

If they have the budget, link-able assets work but you need to accompany email outreach with it. You are going to have to get them to buy Mailshake or another service to send emails about the linkable asset.

You are also going to need a way to get prospects to email! This can be done via Ahrefs content explorer, Scrapebox, or manually finding people online ( / hire a VA).

You got a lot to learn buddy lol

 

[Bigblast]

Damn.

That is definitely not the job of the content writer imo, but if you learned it, it's a valuable skill.

If they have the budget, link-able assets work but you need to accompany email outreach with it. You are going to have to get them to buy Mailshake or another service to send emails about the linkable asset.

You are also going to need a way to get prospects to email! This can be done via Ahrefs content explorer, Scrapebox, or manually finding people online ( / hire a VA).

You got a lot to learn buddy lol

It’s not a big company but I think we are past the point of simple directory links. I think it’s more about writing the content and then pitching it around to relevant sources. Problem is, I don’t really have a plan. I am randomly searching for potential targets but that’s hardly efficient.

 

[hasan7707]

That's not what content writers usually do. However, learning them can benefit you in the future, when you start your own online business. If there's anyone to guide you there (no blogs) in the office, I'd learn from him/her.

Super linkable original content helps a lot in the skyscraper link building technique. Actually, it's a prerequisite for getting unpaid links.

 

[Bigblast]

I've always loved building thoughtful content around the right keyword(s). But it was only about me, Google and the audience. Link building though is like a game with its own rules. I like the challenge, but, as others have mentioned, there probably needs to be a master plan.

That's not what content writers usually do. However, learning them can benefit you in the future, when you start your own online business. If there's anyone to guide you there (no blogs) in the office, I'd learn from him/her.

Super linkable original content helps a lot in the skyscraper link building technique. Actually, it's a prerequisite for getting unpaid links.

 

[paulagabin]

woah. That should've been a separate job, I hope you're compensated well for the added task. There's a lot of learning (and practicing) to be done. Have you checked if there's anyone in the company that used to (or currently) do link-building? Maybe they can point you towards a good plan of action?

 

[Erin Heiner]

Double Salary? How much money are they paying you?

 

[Jacky Nguyen]

Content writer will focus on writing only, man. To build backlinks, it's another job. If they asked you to do both, think about asking for salary increase!

 

[Erin Heiner]

Take the 6 month plan. Do both jobs, then when there site gets hit with a penalty, YOu OUTTY MAN